- Consumers Favor 'Green' Companies, No Matter Why They Are Green
Marketing Daily, Tanya Gazdik - Tuesday, December 30, 2014
Three in five Americans say they will make a New Year's resoluti ...
- Anytime Fitness Touts Member's Huge Weight Loss
Marketing Daily, Tanya Gazdik - Tuesday, December 30, 2014
"Anytime Fitness provided a safe, smaller venue where I felt comfortable fr ...
- Nutrisystem Launches Fast 5+ Campaign
Marketing Daily, Tanya Gazdik - Monday, December 29, 2014
Just in time for diet-related New Year's resolutions, Nutrisystem is launching Fa ...
- UGG Ads Feature Models Chrissy Teigen, Jack Guinness
Marketing Daily, Tanya Gazdik - Sunday, December 28, 2014
"These are beautiful, yet highly functional products that also deliver the luxu ...
- Hispanics Fuel Growth In Dog Owner Population
Marketing Daily, Tanya Gazdik - Thursday, December 25, 2014
"Dog owners remain predominantly non-Hispanic white, but growth in the population ...
- Capital One Grants Holiday Wishes
Marketing Daily, Tanya Gazdik - Wednesday, December 24, 2014
"The campaign was all about brightening the holidays for others in unexpect ...
- Glade Partners With Motown Artist
Marketing Daily, Tanya Gazdik - Tuesday, December 23, 2014
The Motown artist said he is inspired by things that take h ...
- Martha Stewart Holiday Items Abound At Retail Alliances
Marketing Daily, Tanya Gazdik - Monday, December 22, 2014
Although it may seem to shoppers that Martha Stewart-branded holiday products a ...
- United Flies Needy Kids To 'North Pole'
Marketing Daily, Tanya Gazdik - Friday, December 19, 2014
More than 1,400 volunteers and 300 United employees in costume infuse holid ...
- Hispanics Are 'Acculturating,' But Only To A Point
Marketing Daily, Tanya Gazdik - Friday, December 12, 2014
"You can't just do a separate campaign in Spanish and think y ...
- National Car Rental Enlists 'Seinfeld' Actor
Marketing Daily, Tanya Gazdik - Thursday, December 11, 2014
"We chose Patrick Warburton because we felt he was a perfect f ...
- Bud Light Intros New Bottle Design
Marketing Daily, Tanya Gazdik - Wednesday, December 10, 2014
"These new bottles are the epitome of our 'Up for Whatever' mindset ...
- Las Vegas Expands Campaign
Marketing Daily, Tanya Gazdik - Tuesday, December 9, 2014
In the current campaign, "Transformation," Las Vegas celebrates the over-the-top experiences a ...
- Heineken, Urban Daddy Surprise Consumers With 'Spark My Party'
Marketing Daily, Tanya Gazdik - Sunday, December 7, 2014
"Heineken's brand goal is to stimulate men to go outside their comfo ...
- Americans' Alcohol Preferences Vary By Holiday
Marketing Daily, Tanya Gazdik - Friday, December 5, 2014
Americans reach for different alcoholic beverages on different occasions, according to n ...
- MasterCard Takes 'Priceless Surprises' To The Sky
Marketing Daily, Tanya Gazdik - Thursday, December 4, 2014
"We wanted to try something new and unexpected, something we have nev ...
- Tecate Partners With Facebook For 'Manfidence' Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 3, 2014
"Prior to launching, we tested the concept with bicultural Hispanic men 21- ...
- Johnson's Enlists Jennifer Hudson For Giving Tuesday Effort
Marketing Daily, Tanya Gazdik - Tuesday, December 2, 2014
Johnson's is participating in the #GivingTuesday global day of giving movement wi ...
- Carnival Launches Multi-Brand Marketing Effort
Marketing Daily, Tanya Gazdik - Sunday, November 30, 2014
The campaign, from BBDO Atlanta, targets consumers who are new to cruisi ...
- Bud Light Gears Up For Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, November 25, 2014
Bud Light is gearing up for the Super Bowl with the announceme ...
- JetBlue, Content Providers Offer Fly-Fi
Marketing Daily, Tanya Gazdik - Monday, November 24, 2014
JetBlue Airways is partnering with content providers -- including Fox, HarperCollins Publisher ...
- Marriott, United Extend NFL Relationships
Marketing Daily, Tanya Gazdik - Sunday, November 23, 2014
Marriott is hosting a "Most Passionate NFL Fan" contest and the winn ...
- Southwest Ranks Highest In Value Perception, Purchase Consideration
Marketing Daily, Tanya Gazdik - Thursday, November 20, 2014
As consumers find tighter seating and higher fares despite lower gasoline price ...
- Barefoot Wine Sponsors Comedy Video
Marketing Daily, Tanya Gazdik - Tuesday, November 18, 2014
"Barefoot is all about fun and giving, so Prank it Forward ...
- Premiumization Drives $7 Billion Natural Pet Product Market
Marketing Daily, Tanya Gazdik - Sunday, November 16, 2014
Pet product marketers can rest assured that the natural pet products tre ...
- Allstate Enlists Actress As Spokesperson
Marketing Daily, Tanya Gazdik - Friday, November 14, 2014
"We took feedback directly from our users, and created the new a ...
- Newcastle Intros Scotch Ale
Marketing Daily, Tanya Gazdik - Thursday, November 13, 2014
"One of our dreams is to get rid of the 'intimidation' fact ...
- All Nippon Airways Asks 'Is Japan Cool?'
Marketing Daily, Tanya Gazdik - Tuesday, November 11, 2014
Originally launched in 2012, the updated Web site has greater interactivity a ...
- Starwood, Emirates Join Loyalty Programs
Marketing Daily, Tanya Gazdik - Monday, November 10, 2014
The two travel companies are marketing the program through a combined effo ...
- Cancer Treatment Centers Enlist Christina Applegate
Marketing Daily, Tanya Gazdik - Sunday, November 9, 2014
The ad features the message, "When someone you love is diagnosed wi ...