- Air New Zealand Safety Video Stars 'Hobbit' Characters
Marketing Daily, Tanya Gazdik - Thursday, November 6, 2014
"Air New Zealand's inflight safety videos have become a powerful way ...
- Coldwell Banker Enlists Sellers For Digital Content
Marketing Daily, Tanya Gazdik - Thursday, November 6, 2014
The new platform is the first from a real estate brand ...
- Budweiser Kicks Off Holiday Efforts
Marketing Daily, Tanya Gazdik - Tuesday, November 4, 2014
The beer company debuts a new TV spot, "Invitations," which stars re ...
- JetBlue Launches 'Fly It Forward'
Marketing Daily, Tanya Gazdik - Monday, November 3, 2014
JetBlue and its ad agency Mullen developed the program with the go ...
- Fisher-Price Collaborates With Shakira
Marketing Daily, Tanya Gazdik - Wednesday, October 29, 2014
"When we met face to face, we learned firsthand how deeply Shaki ...
- American Express Launches Video Series
Marketing Daily, Tanya Gazdik - Tuesday, October 28, 2014
"We see a ton of opportunity with the content we are creati ...
- Southwest Plays Up Value Via Humor
Marketing Daily, Tanya Gazdik - Sunday, October 26, 2014
"They're still the big-hearted airline that champions value," Lara Bridger, group creati ...
- Beer Marketers Abandon Slapstick For Serious
Marketing Daily, Tanya Gazdik - Friday, October 24, 2014
The most persuasive beer advertising has shifted toward messaging about beer itsel ...
- Flea Product Maker Donates Products To Shelters
Marketing Daily, Tanya Gazdik - Wednesday, October 22, 2014
The maker of Ovitrol X-Tend Flea & Tick Spot On products h ...
- Bank Of Montreal Breaks Crossover Ad
Marketing Daily, Tanya Gazdik - Tuesday, October 21, 2014
Bank of Montreal is breaking an ad in "Bloomberg Markets" that attemp ...
- Jim Beam Targets Millennials With Digital Videos
Marketing Daily, Tanya Gazdik - Monday, October 20, 2014
"Because Kentucky Fire is a new product, we're giving our target consum ...
- Online Retailers Positioned To Take Bite Out Of Pet Sales
Marketing Daily, Tanya Gazdik - Sunday, October 19, 2014
"To successfully compete with the likes of Amazon, traditional big-box pet retaile ...
- Capital One Supports Comedy At The Kennedy
Marketing Daily, Tanya Gazdik - Thursday, October 16, 2014
Capital One is embarking on a $5 million, five-year commitment to suppo ...
- Heineken Signs Long-Term Soccer Pact
Marketing Daily, Tanya Gazdik - Thursday, October 16, 2014
"Heineken is dedicated to engaging fans with unique experiences in a w ...
- Homewood Suites Studies Business Travelers
Marketing Daily, Tanya Gazdik - Tuesday, October 14, 2014
The majority of business travelers relax by participating in and spending mon ...
- Gerber Searching For Cute Wee Ones
Marketing Daily, Tanya Gazdik - Monday, October 13, 2014
"The Gerber Photo Search has always been about celebrating our mission, ...
- 9Lives Launches Social Media Campaign Starring Morris The Cat
Marketing Daily, Tanya Gazdik - Monday, October 13, 2014
The goal is to engage with current consumers in a new a ...
- Budweiser Clydesdales Engage Consumers Across Media
Marketing Daily, Tanya Gazdik - Friday, October 10, 2014
"The [Budweiser Clydesdales] really cross gender, race and age demographics," Julia Miz ...
- Brands Eventually Recover After Data Breach
Marketing Daily, Tanya Gazdik - Friday, October 10, 2014
"It is important for a company to be honest and transparent wi ...
- MassMutual Uses Social, Philanthropy To Engage
Marketing Daily, Tanya Gazdik - Tuesday, October 7, 2014
"We know how important it is to engage people on all ...
- Negra Modelo Contest Enlists Celeb Chef Rick Bayless
Marketing Daily, Tanya Gazdik - Monday, October 6, 2014
Negra Modelo is rolling out an interactive website and social channels a ...
- Dos Equis Gets Into Halloween 'Spirit'
Marketing Daily, Tanya Gazdik - Tuesday, September 30, 2014
Dos Equis will bring an immersive one-of-a-kind virtual reality "Masquerade" experience ...
- Burt's Bees Makes TV Debut
Marketing Daily, Tanya Gazdik - Monday, September 29, 2014
The spot, tagged "Uncap Flavor," features whimsical animation of a series ...
- Merial Promotes World Rabies Day
Marketing Daily, Tanya Gazdik - Thursday, September 25, 2014
Merial is encouraging dog owners to participate in the alliance's "Me a ...
- SuperShuttle Partners With Blue Man Group
Marketing Daily, Tanya Gazdik - Tuesday, September 23, 2014
Airport transportation company SuperShuttle International is enlisting Blue Man Group for ...
- MasterCard's 'One More Day' Idealizes Vacation
Marketing Daily, Tanya Gazdik - Tuesday, September 23, 2014
MasterCard is launching a travel-focused campaign to prod work-obsessed Americans to ta ...
- AmerisourceBergen Launches First Company-Wide Effort
Marketing Daily, Tanya Gazdik - Sunday, September 21, 2014
"The journey to a complete ad campaign taught us that we ne ...
- FirstBank Targets Mid-Sized Business
Marketing Daily, Tanya Gazdik - Friday, September 19, 2014
The commercial draws a line between fame (nowadays) and legacy. Its fir ...
- Samsung Tops Landor's Breakaway Brand List
Marketing Daily, Tanya Gazdik - Wednesday, September 17, 2014
Down-to-earth brands such as Puffs, Chex, and Bounty have outperformed digital gian ...
- Allstate Hosts College Football Twitter Challenge
Marketing Daily, Tanya Gazdik - Wednesday, September 17, 2014
"We feel that we have some of the highest visibility not on ...