- Vegas.com Rebrands, Launches New Site
Marketing Daily, Tanya Gazdik - Tuesday, September 16, 2014
"The new identity was designed with that single idea in mind: th ...
- Anheuser-Busch Offers 'Buds For Buds' Promo
Marketing Daily, Tanya Gazdik - Sunday, September 14, 2014
"We chose our launch markets based on market readiness and because th ...
- Halloween Chocolate Candy On The Rise
Marketing Daily, Tanya Gazdik - Friday, September 12, 2014
Last year, sales of seasonal Halloween chocolate candy reached $217 million, ...
- Zillow Increases Ad Budget
Marketing Daily, Tanya Gazdik - Thursday, September 11, 2014
Zillow is increasing its ad budget for its current campaign with t ...
- Burt's Bees Celebrates BeeDay
Marketing Daily, Tanya Gazdik - Wednesday, September 10, 2014
Burt's Bees is gearing up to celebrate the company's 30th birthday wi ...
- Southwest Airlines Launches New Look
Marketing Daily, Tanya Gazdik - Tuesday, September 9, 2014
"Our job was to crystalize the personality and voice of the bra ...
- Princess Cruises Partners With NFL Teams
Marketing Daily, Tanya Gazdik - Monday, September 8, 2014
Princess Cruises is partnering with several NFL football teams in hopes ...
- Voya Completes Metamorphosis From ING
Marketing Daily, Tanya Gazdik - Friday, September 5, 2014
Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campai ...
- Benchmarks Shift As Advertisers Take Aim Online
Marketing Daily, Tanya Gazdik - Thursday, September 4, 2014
Despite narrower, more focused online campaigns, fewer ad impressions are hitting the ...
- John Hancock Ads Embrace Reality
Marketing Daily, Tanya Gazdik - Wednesday, September 3, 2014
Being forced into early retirement or discovering that someone close has di ...
- Aflac Ties Effort To College Football
Marketing Daily, Tanya Gazdik - Tuesday, September 2, 2014
Aflac is kicking off the college football season with a TV spo ...
- Latino Food Shoppers Becoming Mainstream
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
The key to success for marketers will be to find a w ...
- Americans Prefer Online Browsing Over Buying
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
Americans lag behind their Asian and European counterparts when it comes ...
- State Farm Enlists SNL Favorites
Marketing Daily, Tanya Gazdik - Tuesday, August 26, 2014
The integrated campaign marks the start of a relationship with Lorne Michael ...
- Century 21 Partners With Cleaning Expert
Marketing Daily, Tanya Gazdik - Monday, August 25, 2014
"With the home buying and selling process becoming more social, we're alwa ...
- Deschutes Brewery Promotes Top Fan
Marketing Daily, Tanya Gazdik - Monday, August 25, 2014
A paid social media campaign from Deschutes Brewery promoted its flagship bee ...
- LeapFrog, Mia Hamm Partner To Get Kids Active
Marketing Daily, Tanya Gazdik - Thursday, August 21, 2014
LeapFrog is enlisting soccer star Mia Hamm to launch LeapBand, a wearab ...
- Marriott Enlists Celebrities For Video Series
Marketing Daily, Tanya Gazdik - Thursday, August 21, 2014
Marriott International is extending its #LoveTravels campaign. The effort includes a vid ...
- Newcastle Asks Fans For Marketing Help
Marketing Daily, Tanya Gazdik - Wednesday, August 20, 2014
Brand Director Quinn Kilbury tells "Marketing Daily": "[Earlier] ads won a l ...
- UGG Launches First Global Brand Campaign
Marketing Daily, Tanya Gazdik - Monday, August 18, 2014
The lifestyle brand UGG Australia is launching its first global brand campaig ...
- Kay Jewelers Partners with Sofia Vergara
Marketing Daily, Tanya Gazdik - Friday, August 15, 2014
Kay Jewelers is partnering with Sofia Vergara. The actress has a lar ...
- Horses Essential To U.S. Pet Market
Marketing Daily, Tanya Gazdik - Friday, August 15, 2014
"Because economic conditions have been improving, and because those horse owners th ...
- Redd's Apple Ale Partners With Chaparro
Marketing Daily, Tanya Gazdik - Thursday, August 14, 2014
Redd's Apple Ale is partnering with actor and comedian Omar Chaparro f ...
- Newcastle Brown Ale Celebrates Bartenders
Marketing Daily, Tanya Gazdik - Tuesday, August 12, 2014
Newcastle Brown Ale is celebrating bartenders in a unique promotion enlisting t ...
- CVS/pharmacy, Boys & Girls Clubs of America Pair Up
Marketing Daily, Tanya Gazdik - Tuesday, August 12, 2014
CVS/pharmacy will donate a portion of the proceeds from the sale ...
- Legal Sea Foods Owner Rebukes 'Chain' Label
Marketing Daily, Tanya Gazdik - Sunday, August 10, 2014
Legal Sea Foods is going on the offensive, explaining in a seri ...
- Luxury Travel Market Faces Challenges
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2014
Americans spent 1% less on travel in the first quarter of 20 ...
- North Lake Tahoe Offers 'Real Summer'
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2014
"The north California/Bay Area will always be an important part of o ...
- Aflac Duck Strives For Zen In Claims Response
Marketing Daily, Tanya Gazdik - Tuesday, August 5, 2014
"The Aflac Duck is a very lively, active duck, so we want ...
- Budweiser Campaign Features Jay Z, Rihanna
Marketing Daily, Tanya Gazdik - Wednesday, July 30, 2014
Budweiser's 2014 "Made For Music" effort includes creative featuring Jay Z a ...