• by Tanya Gazdik , December 2, 2014

Just in time for Giving Tuesday, Johnson’s is launching a charitable campaign to benefit global humanitarian efforts for children. 

“More Hands, More Hearts” aims to ensure that every baby has the necessary resources and care to grow and experience a bright future. The program will provide educational initiatives, product donations and financial support through partner organizations including Save the Children.

The brand is participating in the #GivingTuesday global day of giving movement with the support of Jennifer Hudson, an Academy and Grammy-award winning artist, author, philanthropist, and mom.

Other brands launching their own charity-based Giving Tuesday efforts include Omaha Steaks, Hickory Farms, Fazoli’s, Avon, H&M, Thirty-One Gifts and HSN.

Hudson joins Johnson’s employees in assembling baby care kits that will be distributed to families in need across the country. Via guest appearances on behalf of the effort, she will also bring awareness to critical maternal and baby health issues.

Consumers can show their support for this campaign by creating baby care kits of their own using the hashtag #MoreHandsMoreHearts to share how they are giving back. Johnson’s is publicizing the effort on its Facebook, Instagram, and YouTube pages.

"Johnson’s is so much more than just a brand that makes baby products and giving back is fundamental to who we are as a brand," says Johnson’s marketing director, Kelly Gottfried, in a release.

Consumers looking for additional ways to give back on #GivingTuesday can show support for the campaign by sharing a photo through the Donate a Photo app. For every photo shared during the month of December, Johnson’s will double the donation when consumers select Save the Children as the beneficiary of the donation, up to $100,000.