- Sweet Success For Britain's Oldest Brand
Around the Net In Brand Marketing, Thom Forbes - Friday, September 29, 2006
Lyle's Golden Syrup--packaged in a green and gold tin with a uniq ...
- Marie Callender's Launches Campaign For Crock Pot Offerings
Around the Net In Brand Marketing, Thom Forbes - Friday, September 29, 2006
ConAgra Foods is breaking an integrated campaign today for a new li ...
- Gucci Celebrates Its 85th Year
Around the Net In Brand Marketing, Thom Forbes - Friday, September 29, 2006
The leather-encased Gucci by Gucci, a collection of photographs commemorating the Itali ...
- J&J Hopes FDA Will Approve Old Drug Under New Name
Around the Net In Brand Marketing, Thom Forbes - Friday, September 29, 2006
The Food and Drug Administration is expected to reach a decision tod ...
- John Hancock Looks To Future In New Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, September 29, 2006
John Hancock Financial Services, which was acquired by Manulife Financial Corp. ...
- Alltel Hooks Up Fans With NFL Receivers
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 28, 2006
Alltel Wireless is launching an integrated marketing campaign centered around four ...
- Nokia Sets Its Sights On Photos, Videos, Music
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 28, 2006
Nokia not only wants to redefine how consumers use cell phones, ...
- Bromo Seltzer Burps To Generate Buzz
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 28, 2006
Yet another entrepreneur will attempt to revive the Bromo Seltzer brand, th ...
- Another Busch Heads Budweiser
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 28, 2006
August Busch IV was named president-CEO of Anheuser-Busch Cos. yesterday--replacing Patrick Stoke ...
- 7-Eleven Drops Citgo Brand Earlier Than Expected
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 28, 2006
7-Eleven says that it will no longer sell Citgo gasoline, a decisi ...
- Allerca Marketing Allergy-Free Felines
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 27, 2006
San Diego-based Allerca is currently taking orders for $4,000 "allergy-free" pet cat ...
- Ivory Floats A New Generations Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 27, 2006
In the 1960s, Sue Doyle, her daughter, Barbara Doyle O'Connell, and granddaughte ...
- In-Store Sensors Track Trade Promotion Browsers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 27, 2006
A consortium of major marketers is behind a 10-store test of infrared-sens ...
- Kohl's To Offer Food Network Branded Products
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 27, 2006
Kohl's department stores will announce a deal today to offer Food Netwo ...
- 'King's Men' Can't Be Put Back Together Again
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 26, 2006
Hollywood is putting a twist on one of marketing's oldest clichés: Go ...
- Hotels Offer Spas, Yoga And Facials To Compete
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 26, 2006
Big-city hotels are converting guest and meeting rooms into luxurious spas staff ...
- Chrysler Puts Heavy Ad Support Behind New Models
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 26, 2006
Chrysler Group will more than double what it spent in advertising duri ...
- Revlon Axes Vital Radiance, Top Company Execs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 26, 2006
Rather than throw good money after bad, Revlon is pulling the pl ...
- Absolut Vodka May Be A $5.5 Billion Free Spirit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 26, 2006
With Sweden's victorious center-right opposition party talking about privatizing many state-owned companie ...
- Bacardi USA Ads Invigorate Dewar's
Around the Net In Brand Marketing, Thom Forbes - Monday, September 25, 2006
Dewar's White Label hopes that Tommy will do for it what Audr ...
- Audrey Hepburn Stars In New Gap Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, September 25, 2006
As part of its new "Keep It Simple" campaign, the Gap h ...
- GM Developing Hydrogen Home-Fueling Device
Around the Net In Brand Marketing, Thom Forbes - Monday, September 25, 2006
Supporting its goal of selling cars fueled by hydrogen by 2011, Gener ...
- Sony Cuts Price Of PlayStation3 In Japan
Around the Net In Brand Marketing, Thom Forbes - Monday, September 25, 2006
Responding to criticism that it was too expensive, Sony announced Friday ...
- Dannon Boosts Yogurt Consumption With Probiotics
Around the Net In Brand Marketing, Thom Forbes - Monday, September 25, 2006
Fresh off of its successful launch of Activia, Dannon Co. is testi ...
- Motorola Tests Robotic At Retail Stores
Around the Net In Brand Marketing, Thom Forbes - Friday, September 22, 2006
Motorola, the No. 2 global wireless handset manufacturer, is testing an automat ...
- Starwood Wants Long-term Guests In Their Element
Around the Net In Brand Marketing, Thom Forbes - Friday, September 22, 2006
Dubbing its new extended-stay hotel brand "Element," Starwood Hotels & Resorts Worldwi ...
- Orange Juice Will Continue Health Theme In New TV Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, September 22, 2006
The Florida Citrus Commission is spending most of its $25 million orange-jui ...
- Saturn, Google and Goodby Display Wares On The Web
Around the Net In Brand Marketing, Thom Forbes - Friday, September 22, 2006
Teaming up with Goodby, Silverstein & Partners in San Francisco, Google ...
- Nike Cites High Marketing Costs For Profit Slide
Around the Net In Brand Marketing, Thom Forbes - Friday, September 22, 2006
Nike Inc. says its fiscal-first-quarter profit fell 13 percent, despite revenue gai ...
- Yahoo In Talks To Acquire Facebook
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 21, 2006
As an indication of just how popular social networking is becoming--and h ...