- FDA: Food From Cloned Animals Safe To Eat
Around the Net In Brand Marketing, Thom Forbes - Friday, December 29, 2006
A 678-page report released by the Food and Drug Administration yesterday we ...
- Pfizer Wins Trademark Infringement Case In China
Around the Net In Brand Marketing, Thom Forbes - Friday, December 29, 2006
In a case seen as a test of China's willingness to prote ...
- Retailers Rethink January In Response To Gift Cards
Around the Net In Brand Marketing, Thom Forbes - Friday, December 29, 2006
Retailers are restocking shelves with fresh merchandise and selling early, early spri ...
- PetSmart's Hotels Offer Doggies The Lap Of Luxury
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 28, 2006
PetSmart, the largest U.S. pet-store chain, plans to open 435 PetsHotels whe ...
- Verizon Sells Network Speed At Retail Outlet
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 28, 2006
Verizon, which is spending $18 billion to turn its existing copper lin ...
- Yoga Stretches Into The Mainstream
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 28, 2006
Americans spent $2.95 billion on yoga classes, retreats and vacations as we ...
- Cheesecake Factory Depends On Word-Of-Mouth
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 27, 2006
At least 50 people including the mayor showed up in the co ...
- Jeno Paulucci Still An Innovator At 88
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 27, 2006
Jeno Paulucci--the 88-year-old frozen food mogul whose current lines include Michelina's a ...
- Ford's Mulally Meets With Toyota Execs In Japan
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 27, 2006
Ford CEO Alan Mulally traveled to Japan last week to meet wi ...
- For Sale: Ads On Pro Soccer Jerseys In The U.S.
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 26, 2006
Major League Soccer is ready to join the rest of the socc ...
- Alpha Moms Targeted To Spread Nintendo Wii Fever
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 26, 2006
To spread the word about the Wii video game console earlier th ...
- Holiday Sales Hit Slump, Up Just 6.6%
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 26, 2006
A seemingly insatiable demand for all things electronic--including high-definition TV sets a ...
- Haagen-Dazs, Gourmet Sponsor Contest For New Flavor
Around the Net In Brand Marketing, Thom Forbes - Friday, December 22, 2006
Haagen-Dazs and Gourmet magazine are sponsoring The Haagen-Dazs Flavor Search, a reci ...
- Bristol-Myers Pays $499 Million To Resolve Marketing Probe
Around the Net In Brand Marketing, Thom Forbes - Friday, December 22, 2006
Bristol-Myers Squibb agreed yesterday to pay $499 million to settle federal investigatio ...
- Martin Conroy, Fabled Direct Marketing Copywriter, Dies
Around the Net In Brand Marketing, Thom Forbes - Friday, December 22, 2006
Martin Conroy, an advertising executive who wrote a two-page subscription pitch f ...
- General Motors May Expand Tiger's Role
Around the Net In Brand Marketing, Thom Forbes - Friday, December 22, 2006
General Motors marketing executives have been talking about using professional golfer Tig ...
- Ford's Game Plan Revealed In War Room
Around the Net In Brand Marketing, Thom Forbes - Friday, December 22, 2006
Ford's new CEO Alan Mulally last week led company directors to ...
- Wendy's NFL Spots Utilize Reverse Product Placement
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 21, 2006
Wendy's commercials to be broadcast nationally on Fox Sports football games th ...
- Retailers Jazz Up Gift Cards
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 21, 2006
One beef about gift cards has been that they are impersonal. ...
- Search Engines Improve Retail Availability Capability
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 21, 2006
Online local searches have been around for a while, but they ha ...
- Super Bowl Lineup Won't Include Gillette, Motorola
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 21, 2006
Gillette and Motorola are among the veteran advertisers that will sit o ...
- McDonald's, Burger King Testing Breakfast Value Menus
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 21, 2006
The value menu is becoming the latest tactical battleground in the fa ...
- Louis Vuitton Logo Gets Its Own Exhibition
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 20, 2006
The concept of brand icon takes on new meaning in an exhib ...
- Neupert: Word Of Mouth Works Even For Mundane Products
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 20, 2006
M80, a word-of-mouth promotion company bought by ad-holding firm WPP in Jun ...
- American Girl Stores Become Bonding Destinations
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 20, 2006
On a recent Saturday, a 40-minute line stretched to the end ...
- Valassis, Advo Merger Gets Green Light
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 20, 2006
Valassis Communications, the largest provider of newspaper inserts, and Advo, the direct-ma ...
- NASCAR, ESPN Seek New Title Sponsor
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 20, 2006
NASCAR is searching for a replacement title sponsor after Anheuser-Busch announced th ...
- 1970s Rockers Sue Wolfgang's Vault Over Memorabilia
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 19, 2006
Led Zeppelin, the Doors, the Grateful Dead and Carlos Santana are sui ...
- (M) Arch Brings Branding Sensibility To Architecture
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 19, 2006
The Los Angeles-based architecture and branding firm (M)Arch is run by t ...
- Smith & Wesson Targets Hunters
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 19, 2006
Smith & Wesson, whose firearms already account for 47% of national revolv ...