- Loyalty Cards Get Mixed Grades
Around the Net In Brand Marketing, Thom Forbes - Friday, March 30, 2007
Supermarket executives in the Seattle area say that loyalty cards have do ...
- Consumers Sweet On High-End Chocolate
Around the Net In Brand Marketing, Thom Forbes - Friday, March 30, 2007
The market for premium chocolate--or chocolate that costs more than $8 p ...
- Nissan Gets Cute To Reach Young Women
Around the Net In Brand Marketing, Thom Forbes - Friday, March 30, 2007
In order to make its new Pino minicar appeal to young fema ...
- Radio Campaign For Philly Targets Gay Brits
Around the Net In Brand Marketing, Thom Forbes - Friday, March 30, 2007
The Philadelphia Convention & Visitors Bureau is launching a campaign today th ...
- Honda Pushes Safety In New Marketing Effort
Around the Net In Brand Marketing, Thom Forbes - Friday, March 30, 2007
Honda wants to join Volvo as an automaker best known for safet ...
- Take 2 Shareholders, Overthrow Board
Around the Net In Online Marketing, Thom Forbes - Friday, March 30, 2007
As expected Take 2 Interactive Software's shareholders, who own a 46.1 perce ...
- Nintendo Game Creator Depends On "Wife-Ometer"
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 29, 2007
Nintendo has been aiming to expand the gaming audience, but the mea ...
- Analysts: Circuit City Layoffs Could Backfire
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 29, 2007
Facing larger competitors and falling sales, Circuit City announced yesterday that ...
- Mohegan Sun Inserts Pop-Up Game Into Newspapers
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 29, 2007
Readers of the Saturday, April 7 editions of The New York Times ...
- WPP's Sorrell Settles Libel Suit For £120,000
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 29, 2007
Sir Martin Sorrell accepted what he claimed were "record" damages totaling £120,0 ...
- Wal-Mart Enforces Ethics With Ex CIA, FBI Operatives
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 29, 2007
Renowned to outsiders for its elbows-out business tactics, Wal-Mart is known internal ...
- Frozen Foods Are Hot Again
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 28, 2007
ConAgra Foods will roll out a line of 12 Healthy Choice mea ...
- Hyundai's Genesis Will Roll Against Mercedes, BMW
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 28, 2007
South Korean automaker Hyundai will show a V8-powered luxury car called Genes ...
- Marketers Wander Aimlessly In Second Life
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 28, 2007
Marketers continue to rush to the virtual world of Second Life, despi ...
- Super-Charged Xbox Takes On Sony's PlayStation 3
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 28, 2007
Today, Microsoft unveiled the Xbox 360 Elite, a black version of i ...
- Burger King Yields To Animal Rights Activists
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 28, 2007
Burger King will begin buying eggs and pork from suppliers that ...
- Village Opposes Martha Stewart Using Its Name
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 27, 2007
The Katonah (N.Y.) Village Improvement Society voted yesterday to authorize its tradema ...
- Can AT&T Succeed?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 27, 2007
Edward E. Whitacre Jr. has transformed Southwestern Bell--the smallest of the sev ...
- Influence Of Alpha Moms Grows With Marketers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 27, 2007
Alpha Moms--leaders of the pack who influence how other moms spend--are becomi ...
- Kodak Exits Better Business Bureau Council
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 27, 2007
Eastman Kodak--a founding member of the Council of Better Business Bureaus ...
- GM Dealers Take On Toyota
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 27, 2007
A number of General Motors dealers are angry that GM's corporate a ...
- Dillon Takes McDonald's To Next Generation
Around the Net In Brand Marketing, Thom Forbes - Monday, March 26, 2007
Mary Dillon, McDonald's executive vice president and global chief marketing officer, ...
- New Book AnalyzesPrivate-Label Threat
Around the Net In Brand Marketing, Thom Forbes - Monday, March 26, 2007
Private labels--whether offered by deep discounters, supermarkets or fast-fashion stores--are increasingly menaci ...
- General Mills Get Boost From Brand Oprah
Around the Net In Brand Marketing, Thom Forbes - Monday, March 26, 2007
General Mills better-than-expected quarterly results came from some unusual sources: its natural-foo ...
- T.G.I. Friday's Offers Smaller Portions
Around the Net In Brand Marketing, Thom Forbes - Monday, March 26, 2007
T.G.I. Friday's--a chain known for calorie-rich items like deep-fried potato skins stuff ...
- Lexus Turns Toward Ultra-Luxury Buyer
Around the Net In Brand Marketing, Thom Forbes - Monday, March 26, 2007
Lexus, Toyota's posh nameplate, is undergoing a makeover intended to transform ...
- Motorola Needs A Hit, Long-Term Strategy
Around the Net In Brand Marketing, Thom Forbes - Friday, March 23, 2007
Edward J. Zander, the chairman and CEO of Motorola, faces two somewh ...
- Major League Soccer Expands Marketing, Media Efforts
Around the Net In Brand Marketing, Thom Forbes - Friday, March 23, 2007
After an 11-year effort to gain traction in the U.S., Major Leag ...
- FCC Nixes Dove Ads That Suggest Nudity
Around the Net In Brand Marketing, Thom Forbes - Friday, March 23, 2007
The Federal Communications Commission banned from the airwaves new Dove Pro-Age commercia ...
- Nike CEO Designs New Marketing Strategy
Around the Net In Brand Marketing, Thom Forbes - Friday, March 23, 2007
Mark Parker, a designer who became Nike's CEO in January 2006, h ...