- Wieden + Kennedy Will Lead Visa's World Cup Efforts
Around the Net In Brand Marketing, Thom Forbes - Friday, June 29, 2007
Visa International has formally signed on as the sixth and final premi ...
- Microsoft Uses Gigantic Pushpins In 'My Maps' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, June 29, 2007
Microsoft has installed huge red push pins on the sides of sever ...
- Applebee's Too Caught Up In The Past
Around the Net In Brand Marketing, Thom Forbes - Friday, June 29, 2007
In a business where fashions in food, decor and general restaurant ambian ...
- Accelerade Campaign Plays Up Protein, Endurance
Around the Net In Brand Marketing, Thom Forbes - Friday, June 29, 2007
Cadbury Schweppes is supporting the launch of a liquid version of Accelera ...
- Competitors Hone Pitches To Compete With iPhone
Around the Net In Media, Thom Forbes - Friday, June 29, 2007
As the remarkable pre-sale buildup for Apple's iPhone--which runs on AT&T's network--nea ...
- Netflix, Blockbuster Settle Patent Case
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 28, 2007
At the request of both parties, San Francisco U.S. District Judge Willi ...
- Mulally: Ford May Return To Golf Sponsorships
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 28, 2007
Ford CEO Alan Mulally says that he would like the automaker ...
- Basketball Star Picked For Endorsements
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 28, 2007
Greg Oden, the 7-foot, 19-year-old basketball star who opted to turn p ...
- Kroger Markets Milk Said To Cut Cholesterol
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 28, 2007
Kroger, the nation's largest traditional grocery chain, is adding a new mi ...
- Starbucks Will Boost Environmental Film
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 28, 2007
Starbucks plans to announce today that it will promote "Arctic Tale" ...
- Judge Throws Out Google's Microsoft Petition
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 27, 2007
U.S. District Court Judge Colleen Kollar-Kotelly yesterday declined to address a petiti ...
- Geico's Heavy Spending Leads To Big Gains
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 27, 2007
Geico, the auto insurer that has increased its ad spending a whoppi ...
- Dexter Finds A Good Fit With Payless
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 27, 2007
Dexter brand shoes -- formerly found at retailers such as Kohl's a ...
- Big Box Retailers Try To Speed Customers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 27, 2007
Wal-Mart and many of its big-box brethren--from Home Depot to Best Buy--a ...
- Sprint Deletes Nextel's Name In New Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 27, 2007
Sprint Nextel is hoping to reinvent its image around a new tagline ...
- Toyota's Prius May Get A Big Brother
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 27, 2007
Toyota is planning a new dedicated hybrid-only model for launch in 200 ...
- Google Wants More Oversight For Microsoft
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 26, 2007
Google escalated its antitrust battle with Microsoft yesterday in a filing wi ...
- Judge Gives Vonage Time To Develop Work-Around
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 26, 2007
A federal judge suggested a compromise yesterday that could allow Internet pho ...
- Tyson Converts Animal, Veggie Fat Into Jet Fuel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 26, 2007
Tyson Foods and Syntroleum Corp. say they will spend $150 million ...
- Deal Will Create Beverages Named After Recording Artists
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 26, 2007
Drinks Americas Holdings is set to announce an agreement with Universal Mus ...
- Dell Unveils Colorful PCs In Herald Square
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 26, 2007
Dell is shedding its dull grays and blacks for colors like ru ...
- FDA Requires Vitamin Makers To Verify Ingredients
Around the Net In Brand Marketing, Thom Forbes - Monday, June 25, 2007
The U.S. Food and Drug Administration announced Friday that starting in la ...
- Brand It Like Beckham
Around the Net In Brand Marketing, Thom Forbes - Monday, June 25, 2007
Sponsors are counting on David Beckham to reach out beyond the socc ...
- Philips Tests Umbrella Campaigns For Sub-Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, June 25, 2007
Although the $30 billion Philips brand name is well-known in Europe, it ...
- Florsheim Scions Puts Shine On Tattered Brand
Around the Net In Brand Marketing, Thom Forbes - Monday, June 25, 2007
Five years ago, the Florsheim shoe company was in shambles and i ...
- Coke, Godiva Mull Hot Chocolate Drink
Around the Net In Brand Marketing, Thom Forbes - Monday, June 25, 2007
As part of a newly expanded partnership with Campbell Soup, Coca-Cola ...
- Eco-Marketing Takes The Stage At Cannes
Around the Net In Brand Marketing, Thom Forbes - Friday, June 22, 2007
Eco-marketing is a hot topic of discussion at the Cannes Lions Internation ...
- Target Enjoys Reputation That Eludes Wal-Mart
Around the Net In Brand Marketing, Thom Forbes - Friday, June 22, 2007
With its iconic red-and-white logo and snappy marketing, Target has managed ...
- Jack Daniel's TV Sponsorship May Violate Ad Standards
Around the Net In Brand Marketing, Thom Forbes - Friday, June 22, 2007
Consumer activist group Commercial Alert has filed a formal complaint with t ...
- MasterCard, FIFA Agree To A Draw
Around the Net In Brand Marketing, Thom Forbes - Friday, June 22, 2007
MasterCard will discontinue its sponsorship of the World Cup for 2010 a ...