- Customer Reviews Will Boost Wal-Mart's Search Rankings
Around the Net In Brand Marketing, Thom Forbes - Monday, July 23, 2007
The biggest benefit deriving from Wal-Mart's announcement that it is allowing consume ...
- Lord & Taylor Preparing $10-Million Branding Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, July 23, 2007
A $10 million branding campaign launching in mid-August will modernize Lord &am ...
- Holiday Inn Jettisons Dated Properties In Revival Bid
Around the Net In Brand Marketing, Thom Forbes - Monday, July 23, 2007
London-based InterContinental Hotels Group hopes to revive the image of the Holid ...
- Nestlé CEO Shedding Slow Selling Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, July 23, 2007
Departing Nestlé CEO Peter Brabeck is pushing to make the giant fo ...
- Heinz' Lycopene Claims Slowed By FDA
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 18, 2007
Heinz has been touting the benefits of lycopene for years, saying th ...
- Miller's 'Craft' Series Spotlights Rock Stars
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 18, 2007
Miller Brewing's Genuine Draft is partnering with the Rock 'n' Roll Ha ...
- Gritty TV Show Depicts Ad Industry In 1960
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 18, 2007
"Mad Men," an ambitious new drama that debuts on cable net A ...
- Saddled By Debt, Consumers Shop Some More
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 18, 2007
Emotion plays a much larger role in consumer-spending behavior than awareness ...
- Chrysler Imperial Redux Runs Out Of Gas
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 18, 2007
Citing pending legislation in Washington that would dramatically increase Corporate Average Fu ...
- Mercedes Ride-And-Drive Event Targets Younger Demo
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 17, 2007
Mercedes-Benz is launching its 2008 C-Class sedan with ride-and-drive event in ...
- Marketers Tapping Into Real Lives Of Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 17, 2007
In an era when consumers have so many choices, major consumer produc ...
- The Drug Advertising Debate Isn't Over Yet
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 17, 2007
After a vigorous debate centering on drug companies' right to free speec ...
- Brooks Brothers Introduce Hip Line From Thom Browne
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 17, 2007
Brooks Brothers next month will introduce Black Fleece--a high-end collection by avant-gar ...
- Hand-Crafted Spirits Tap Into Local Movement
Around the Net In Brand Marketing, Thom Forbes - Monday, July 16, 2007
People who pay more for hand-crafted cheese, bread, beer and wine a ...
- Bratz Get A Hollywood-Style Makeover
Around the Net In Brand Marketing, Thom Forbes - Monday, July 16, 2007
MGA Entertainment's overtly sexy Bratz dolls will decipher complicated algebra problems wi ...
- Wal-Mart Will Offer Faith-Based Action Figures
Around the Net In Brand Marketing, Thom Forbes - Monday, July 16, 2007
Beginning next month, Wal-Mart stores that sell a lot of Bibles wi ...
- P&G Looks For Sales Boost Overseas
Around the Net In Brand Marketing, Thom Forbes - Monday, July 16, 2007
Procter & Gamble has a goal of increasing total sales by ...
- Ford Denies Shopping Volvo
Around the Net In Brand Marketing, Thom Forbes - Monday, July 16, 2007
Responding to reports in the Sunday Times of London and The N ...
- Gore Sponsors Ad Competition For Global Warming Spots
Around the Net In Brand Marketing, Thom Forbes - Friday, July 13, 2007
Former Vice President Al Gore says that the best way to rea ...
- More Corporate Honchos Take To Blogging
Around the Net In Brand Marketing, Thom Forbes - Friday, July 13, 2007
Although the Internet can be a dangerous place for CEOs with opinion ...
- Amos Makes Comeback With Muffins
Around the Net In Brand Marketing, Thom Forbes - Friday, July 13, 2007
Wally Amos, who created the Famous Amos cookie empire three decades a ...
- Changes At Jones Apparel May Signal Sale
Around the Net In Brand Marketing, Thom Forbes - Friday, July 13, 2007
Wesley R. Card, who had been CFO of Jones Apparel Group, w ...
- Chrysler Adds Value, Cuts Price Of Minivans
Around the Net In Brand Marketing, Thom Forbes - Friday, July 13, 2007
Chrysler minivans will carry lower prices but more features when they h ...
- Whole Foods CEO Dissed Wild Oats In Yahoo Chats
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 12, 2007
Using an alias, Whole Foods CEO John Mackey posted messages for yea ...
- Bayer Pursues Younger Demo For Aleve With Online Game
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 12, 2007
Trying to attract a younger customer, the consumer care division of Bay ...
- Best Buy To Offer More Cell Phone Selections
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 12, 2007
In an effort to jump-start anemic sales of mobile devices, Best B ...
- Pet Food Industry Recovering From Recall, Premiums Soar
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 12, 2007
Only about 15% of the dog and cat foods that were recall ...
- Liz Claiborne Will Push Its Power Brands
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 12, 2007
Liz Claiborne CEO William L. McComb's spelled out his ambitious turnaround pl ...
- China Executes Chief Regulator Over Drug Safety
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 11, 2007
Scrambling to show that it is serious about improving the safety ...
- Hyundai Marketers Work On Chairman's Image
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 11, 2007
Hyundai Motor's marketing team is readying two key marketing efforts: a laun ...