- Edwards Blames Soaring Drug Prices On Ad Costs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
While introducing components of a broad healthcare plan at a stump spee ...
- JWT's Jeffrey: Where's The Loyalty?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
The advertising industry has entered an era of "rampant promiscuity" in whi ...
- Reynolds Targets Freezer Enthusiasts With New Wrap
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
Reynolds is introducing Handi-Vac Vacuum Sealer--a $9.99 portable device that reduces freez ...
- P&G Raising Prices; Results Disappoint Wall Street
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
Procter & Gamble disappointed Wall Street by reporting fiscal first-quarter organic sal ...
- Enclave Is A Hit, So GM Cuts Production
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
The tight supply of Enclaves--a so-called crossover utility vehicle that has beco ...
- Meow Mix Acatemy Offers Feline Events To Humans
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 30, 2007
More than 50,000 people have experienced the 11-city Meow Mix Acatemy to ...
- Maturing Fashion Brands Need Reinvention
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 30, 2007
Burberry, Coach, Gucci, Lacoste, Dior, Diane von Furstenberg, Guess and J. Cr ...
- Febreze Targets Students With Online Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 30, 2007
Procter & Gamble has kicked off "What Stinks," an online and vir ...
- Consumer Product Safety Chief Nixes More Funding
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 30, 2007
Nancy Nord, the acting chairwoman of the Consumer Product Safety Commission, h ...
- Google Phone Will Face Hurdles
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 30, 2007
In order to make it easier for cell phone customers to g ...
- New Study Says Successful Ads Tell Stories
Around the Net In Brand Marketing, Thom Forbes - Monday, October 29, 2007
Advertisements that tell a branding story work better than ads that foc ...
- United Artist's Promotion: $869.98 DVD Collection
Around the Net In Brand Marketing, Thom Forbes - Monday, October 29, 2007
United Artists--the legendary but faded film label that Tom Cruise took ov ...
- Entrepreneur Raises $200 Million For Electric Car Venture
Around the Net In Brand Marketing, Thom Forbes - Monday, October 29, 2007
Former SAP executive Shai Agassi has raised $200 million to fund ...
- Cross-Breeding Products New Frontier
Around the Net In Brand Marketing, Thom Forbes - Monday, October 29, 2007
Marketers' "don't-overextend" mind-set has so dominated companies' approach to developing new produc ...
- Rock 'N' Roll Brands Take Center Stage
Around the Net In Brand Marketing, Thom Forbes - Monday, October 29, 2007
Amid plunging record sales and Internet file sharing, rock stars are eager ...
- Feds Recruit For Government Jobs On Campus
Around the Net In Brand Marketing, Thom Forbes - Friday, October 26, 2007
Sending mass e-mails to students, holding career fairs, taking them on tou ...
- Fox Scores With Taco Bell
Around the Net In Brand Marketing, Thom Forbes - Friday, October 26, 2007
In the bottom of the sixth inning of the World Series broadca ...
- Microsoft Rides High On Vista, Office, 'Halo'
Around the Net In Brand Marketing, Thom Forbes - Friday, October 26, 2007
Microsoft's usually sluggish stock rose 11% in after-hours trading yesterday after t ...
- Big Brewers Get Crafty About Their Beers
Around the Net In Brand Marketing, Thom Forbes - Friday, October 26, 2007
Retail sales of craft beers made by major brewing companies or the ...
- Macy's, Hilfiger Sign Exclusive Apparel Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, October 26, 2007
Macy's will be the exclusive retailer of Tommy Hilfiger sportswear in t ...
- Diddy Takes On Big Ciroc Role
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 25, 2007
Diddy, the multimedia mogul and CEO of Bad Boy Entertainment, is taki ...
- Automakers Collaborate To Cut Green R&D Costs
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 25, 2007
Companies including General Motors, Toyota and Daimler are increasing spending to resear ...
- Toyota Mulls Additional Body Styles For Prius
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 25, 2007
While there are currently no specific plans to develop other body styl ...
- Sex In The Grocery Aisles
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 25, 2007
Body paints and more have discreetly slipped into health-and-beauty aisles at groce ...
- Applebee's Campaign Ready To Go
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 25, 2007
Applebee's will launch a rebranding campaign Sunday that includes a wide-reaching advertisi ...
- Coach's Results Strong, Faces Tough Quarter
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 24, 2007
Despite a strong first quarter, Coach is forecasting weaker sales going forwar ...
- Nissan Wants U.S. Partner
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 24, 2007
Nissan CEO Carlos Ghosn says he is still interested in a partnersh ...
- Wal-Mart Sees Sales Slowing; Grows Faster Overseas
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 24, 2007
Wal-Mart says sales growth will slow in the current 2008 fiscal ye ...
- Glaxo's Coffers Gain On OTC Weight-Loss Product
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 24, 2007
Consumers have shelled out $60 for more than 2 million starter packag ...
- Nike Hires 'Influencers'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 24, 2007
It's best known for mega-endorsers like Tiger Woods and Michael Jordan, b ...