- 2020 Political Ad Spend Estimate Rises To Near $11B, Presidential Campaigns Ad Spend $5.2B
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Political-election spending projections for 2020 will now hit $10.8 billion, according ...
- TV Networks Drop Massive 36% In First Week Of New Season
TV Watch, Wayne Friedman - Friday, October 2, 2020
The broadcast TV season started last week. Did anyone notice? ...
- Disney To Lay Off 28,000 Theme Park Workers, Pandemic Issues Continue
MediaDailyNews, Wayne Friedman - Wednesday, September 30, 2020
Disney Parks Chairman Josh D'Amaro said continued uncertainly around the COVID-19 pandem ...
- Samsung Ads Launches Samsung Demand-Side Platform
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
The Samsung DSP will give programmatic buyers access to exclusive CTV invento ...
- First Presidential Debate Pulls Nielsen-Measured 73.1 Million Viewers, Down Vs. 2016
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
Tuesday's wild Presidential TV debate -- the first of three planned debat ...
- Earned Media, Distractions May Count More In Politics
TV Watch, Wayne Friedman - Thursday, October 1, 2020
Earned media is a trickier measure. Is this media exposure positive, negati ...
- TV Could Lose $5 Billion In Advertising Through 2023: Analyst
Television News Daily, Wayne Friedman - Tuesday, September 29, 2020
TV advertising could lose further share amidst rising digital advertising, due ...
- News Networks Post 40%+ Q3 Gains: Election, Pandemic Coverage Cited
Television News Daily, Wayne Friedman - Tuesday, September 29, 2020
Heavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing f ...
- NFL Viewing Up 8% As 'Sunday,' 'Monday Night Football' Post Gains
Television News Daily, Wayne Friedman - Wednesday, September 29, 2021
"Sunday Night Football" is up 5% for the first three games, whi ...
- If Sports TV Holds Pay TV Biz Together, What Happens When Ads, Viewers Decline?
TV Watch, Wayne Friedman - Wednesday, September 30, 2020
Ratings decreases are real. Analysts believe it is due to the la ...
- Global SVOD Subscriptions, Revenue To Double By 2025, Big Gains For Netflix, Disney+, Amazon: Study
Television News Daily, Wayne Friedman - Monday, September 28, 2020
Netflix, Disney+ and Amazon Prime Video will control half the world's subscription-vid ...
- TV Ads Around Presidential Debates To Grow
Television News Daily, Wayne Friedman - Monday, September 28, 2020
With many TV networks reportedly sold out or near sold out ...
- Trump Needs More Ad Money To Compete
TV Watch, Wayne Friedman - Tuesday, September 29, 2020
What's his alternative beyond airport rallies? Maybe he could self-finance, which ...
- Virtual Pay TV Streamer Philo Inks Best Buy Promo Deal
Television News Daily, Wayne Friedman - Friday, September 25, 2020
New subscribers can get a free month of Philo with a qualifyi ...
- Late Night TV: CBS' 'The Late Show' On Top For 2019-20, Down 4% From Last Season
Television News Daily, Wayne Friedman - Friday, September 25, 2020
Late-night TV network talk show ratings for the just-completed TV season contin ...
- The Answer To Annoying Digital Video Ads: Run More
TV Watch, Wayne Friedman - Monday, September 28, 2020
Perhaps digital ads are not that annoying, just small in stature. Runni ...
- Two Weeks Of NFL Games Sink 7% In Viewership; Geico, Progressive, AT&T Top Advertisers
Television News Daily, Wayne Friedman - Thursday, September 24, 2020
Two weeks into the NFL season show a 7% decline in t ...
- E.W. Scripps Buys ION Media For $2.65B, Berkshire Hathaway Invests
Television News Daily, Wayne Friedman - Thursday, September 24, 2020
Scripps is buying ION Media "to create a full-scale national television networ ...
- NBC: 21% Digital Time Share For 9 NBCU Nets, Driving Higher Reach
Television News Daily, Wayne Friedman - Thursday, September 24, 2020
NBCU says digital TV-video viewership amounts to an average 21% of tot ...
- TV Upfront Disruption To Come: P&G Says Enough FOMO
TV Watch, Wayne Friedman - Friday, September 25, 2020
P&G, among the biggest TV advertisers, wants to switch gears: possibly ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expect ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study
Television News Daily, Wayne Friedman - Wednesday, September 23, 2020
"Methodology, rather than technology, is [the] root cause of TV attribution outco ...
- Presidential Debates, Sports Take Center Stage This Fall
TV Watch, Wayne Friedman - Thursday, September 24, 2020
Early projections show the debates could see substantial viewership, especially with t ...
- Box-Office Slump: Movies In Theaters See Less Revenue Dollars Upon Return
MediaDailyNews, Wayne Friedman - Tuesday, September 22, 2020
Just a few weeks into the re-opening of theaters, U.S. movies witness ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager
Television News Daily, Wayne Friedman - Tuesday, September 22, 2020
Growth of cross-channel media campaigns that require more manual handling of digit ...
- Discovery+ App Joins The Streaming World, But Direct-To-Consumer Still Iffy
TV Watch, Wayne Friedman - Wednesday, September 23, 2020
Discovery+ has analysts saying it's essentially a service targeted to cord-cutters. ...
- Roku Stock Rises Sharply, Boosted By NBCU Carriage Deal For Peacock, NBC Apps
Television News Daily, Wayne Friedman - Monday, September 21, 2020
Roku stock was up nearly 16% to $184.32, while virtually all oth ...
- More TV Cord-Cutting To Come, Virtual Pay TV Providers Bring Little Help
Television News Daily, Wayne Friedman - Monday, September 21, 2020
eMarketer estimates there will be a 7.5% decline in 2020 (6.6 milli ...
- Is Trump's 'Patriotic Education' Move Really About A New TV Network?
TV Watch, Wayne Friedman - Tuesday, September 22, 2020
Analysts believe Trump's move is largely political -- a reaction to ...
- Roku, NBCUniversal In Stalemate Over Carriage Of App Platforms, Advertising Share
Television News Daily, Wayne Friedman - Friday, September 18, 2020
Looking to increase its share of advertising beyond existing deals, Roku h ...