- 3-Day '2020 NFL Draft' Pulls Double-Digit Hikes In Ad Revenue
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
Instead of its typical live event in Las Vegas, this year's effo ...
- Spike In TV Usage Begins To Level Off, Top Markets Still Posting Strong Gains
Television News Daily, Wayne Friedman - Friday, April 24, 2020
One and a half months into COVID-19 disruption, Nielsen says the spi ...
- NFL Draft Programming Provides Window Into The Health Of TV Sports
TV Watch, Wayne Friedman - Friday, April 24, 2020
The NFL -- perhaps versus other sports -- will probably make ...
- Top U.S. Markets See Rising Streaming Viewing During Daytime Hours
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
Streaming content viewing from 1-4 p.m. was up 74% to 87% t ...
- AT&T's Q1 Ad Revenues Sink 12.9%, Pay TV Business Revenue Declines
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
AT&T's Q1 ad revenues fell 12.9% to $1.5 billion, while its p ...
- Dish Media Expands Programmatic Set-Top-Box VOD Ad Inventory
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
Advertisers can bid on ad VOD inventory through private, real-time auctions s ...
- Future Media: Sports, TV Could Occupy A Test-Filled Live Entertainment World
TV Watch, Wayne Friedman - Thursday, April 23, 2020
Major League Baseball may play before the cameras in Arizona and Flori ...
- TVadSync Offers Faster Turnaround TV Attribution Platform
Television News Daily, Wayne Friedman - Tuesday, April 21, 2020
The attribution service can deliver results based on smart TV data with ...
- HBO Max Set To Launch May 27, Light National TV Promotion So Far
Television News Daily, Wayne Friedman - Tuesday, April 21, 2020
Virtually all on-air promotion for HBO Max has been on WarnerMedia ...
- Study: COVID-19 Renders Pay TV Status Uncertain
Television News Daily, Wayne Friedman - Tuesday, April 21, 2020
Among all TV households with pay TV subscriptions, 11% plan to c ...
- Netflix Mixed Results: Lower Q1 Marketing, Higher Subscriptions, Viewing/Member Deceleration To Follow
Television News Daily, Wayne Friedman - Tuesday, April 21, 2020
Although Netflix benefited from sharply higher Q1 subscriber growth, paid marketing cos ...
- TV Usage Is Up, So Is Pirated Content
TV Watch, Wayne Friedman - Wednesday, April 22, 2020
Rising downloads of pirated content may be because at-home employees are fr ...
- Disney's Future Revenues Sag Due To Lack Of TV Sports Content, Closed Theme Parks
Television News Daily, Wayne Friedman - Monday, April 20, 2020
UBS estimates Disney's net earnings will sink to $2.9 billion for fisc ...
- U.S. TV Average Ad Spending To Sink 25% In The First 6 Months Of 2020: eMarketer
Television News Daily, Wayne Friedman - Monday, April 20, 2020
eMarketer estimates a roughly 25% drop in broadcast, cable, syndication, and loc ...
- ESPN Earns Big Viewing With Jordan-Focused Documentary 'The Last Dance'
Television News Daily, Wayne Friedman - Monday, April 20, 2020
ESPN has no live NBA games -- but it has Michael Jord ...
- Barry Diller On Trump: 'The Infomercial Administration Ends In November'
TV Watch, Wayne Friedman - Tuesday, April 21, 2020
The Trump press briefings seem to push fiction rather than facts. Perha ...
- Vizio's Smart TV Usage Rising, Ad-Supported Video-On-Demand Viewing Sharply Higher
Television News Daily, Wayne Friedman - Friday, April 17, 2020
Smart TV consumption continues to spike with more at-home viewing for bo ...
- Pharma TV Ad Impressions Grow, TV Ad Spending Remains Flat
Television News Daily, Wayne Friedman - Friday, April 17, 2020
Pharma marketers have seen nearly 30% higher impressions from TV ad spendi ...
- Upfront TV Shifts Could Mean A Stronger Scatter Market, Disruptive Pricing
TV Watch, Wayne Friedman - Monday, April 20, 2020
The upfront market for next year's TV season may see just 3 ...
- AMC Networks Offers Upfront Platform For Agencies, Marketers
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screeni ...
- Heavy TV Sports Viewers Still Watching During COVID-19 Crisis: Nielsen
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
Nielsen says heavy sports viewers still watch lots of sports programming ...
- Local TV News Sees Sharp Growth In March Among Young Viewers, Rise In Viewers Overall
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
Viewing impressions of local TV newscasts in March among viewers 18-34 increas ...
- Is Rising 'Blacklisting' Hurting TV News Networks?
TV Watch, Wayne Friedman - Friday, April 17, 2020
Some TV advertisers don't want their messages running near COVID-19 news stor ...
- Digital Media 'Demand' Higher For Netflix, Apple TV+
Television News Daily, Wayne Friedman - Wednesday, April 15, 2020
Netflix grew to a 33.4% share of "demand" digital media expressions ...
- TV Marketplace Sees Uptick For Streamers, But Trouble For Traditional TV
TV Watch, Wayne Friedman - Thursday, April 16, 2020
Netflix and Amazon have enjoyed soaring stock prices. Traditional TV and t ...
- COVID-19 TV: March Madness Viewers Drive Growth Of News, Religious Programming
Television News Daily, Wayne Friedman - Tuesday, April 14, 2020
"March Madness" 2019 viewers increased news viewing by 32.3%, a larger ga ...
- Roku Sees Strong Near-Term Streaming Results, But Concerns For Full Year Remain
Television News Daily, Wayne Friedman - Tuesday, April 14, 2020
Roku's streaming hours rose 49% year-over-year to 13.2 billion in Q1, accordi ...
- NBCU's Peacock Starts This Week, Expects No Near-Term Ad Erosion
Television News Daily, Wayne Friedman - Tuesday, April 14, 2020
"We do not see any degradation in the targets that we ha ...
- Trump's TV Approval Ratings Drop
TV Watch, Wayne Friedman - Wednesday, April 15, 2020
It has to do with his daily press conferences about COVID-19. Mo ...
- Movie Theater TV Ads Come To Near Halt, 'Trolls' Continues To Spend
Television News Daily, Wayne Friedman - Monday, April 13, 2020
Nearly all movie theater advertising has stopped as most non-drive-in theaters ha ...
