- With Nearly 500 Scripted Shows, Who Has The Time To Watch?
TV Watch, Wayne Friedman - Wednesday, June 26, 2019
Research confirms viewers have trouble consuming the TV shows already airing. ...
- LiveRamp Buys TV Attribution Company Data Plus Math, Expands Into TV Space
Television News Daily, Wayne Friedman - Monday, June 24, 2019
The deal is for $150 million -- $120 million in cash a ...
- Hallmark Networks Upfront Records Double-Digit Rises In CPMs, Dollars
Television News Daily, Wayne Friedman - Monday, June 24, 2019
Crown Media, Hallmark's parent company, reported upfront ad business across many categorie ...
- Brands Aren't Leaving TV For Facebook, Google
TV Watch, Wayne Friedman - Tuesday, June 25, 2019
For all the discussions about how media dollars have moved back ...
- TV Summer Promotions: Airings See Slight Uptick, But Media Value Soars
Television News Daily, Wayne Friedman - Friday, June 21, 2019
The total media value of the promotions was $71 million last yea ...
- Media Stocks Enjoy Uptick, Dow Jones Media Index Has Record Close
Television News Daily, Wayne Friedman - Friday, June 21, 2019
Netflix was up 9% for the five-day period to $369.19. Google w ...
- Netflix Remains Ad-Free, But Rivals Think That Will Change
TV Watch, Wayne Friedman - Monday, June 24, 2019
Netflix continues to spend a lot on programming -- which brings ...
- Nielsen's Gracenote Launches Video Popularity Score To Promote Content
Television News Daily, Wayne Friedman - Thursday, June 20, 2019
Gracenote claims the new data will go deeper, helping pay TV provider ...
- CBS Completes Upfront, Estimates Prime-Time Revenues Could Hit $2.7 Billion
Television News Daily, Wayne Friedman - Thursday, June 20, 2019
CBS saw 3% to 5% revenue gains for its prime-time programming, a ...
- Linear TV Helps Propel Rise In OTT, Connected TV Ratings
TV Watch, Wayne Friedman - Friday, June 21, 2019
The ratings points in linear TV are down, but they are transformi ...
- 2020 Political Ad Spend Could Hit $10 Billion, Digital Share Expected To Double
Television News Daily, Wayne Friedman - Wednesday, June 19, 2019
The biggest piece of 2020 political advertising revenue will be linear ...
- Upfront, Scatter Sales Mostly Flat Heading Into 2019-20 Marketplace
Television News Daily, Wayne Friedman - Wednesday, June 19, 2019
Upfront-placed ad revenue for most of the last TV season was ...
- Trump To Live Tweet During Democratic Presidential Debate
TV Watch, Wayne Friedman - Thursday, June 20, 2019
Seems Donald Trump is aiming for his version of photobombing. (Tweet-bombing?) Wi ...
- NCC Media Partners With OpenAP To Improve Targeting
Television News Daily, Wayne Friedman - Tuesday, June 18, 2019
Looking to access more granular audience targeting, NCC Media -- the local ...
- Comcast Pushes New Addressable Advertising Group
Television News Daily, Wayne Friedman - Tuesday, June 18, 2019
The group is forming because it says "addressability begins with the conte ...
- When Star Athletes Get Hurt, Viewership Could Take A Hit
TV Watch, Wayne Friedman - Wednesday, June 19, 2019
Within two days of each other, the NBA's Golden State Warriors' basketba ...
- Forecast: Nonlinear TV Ads To Grow 22% In 2019
Television News Daily, Wayne Friedman - Monday, June 17, 2019
Magna says nonlinear TV advertising sales on Hulu, full-episode players, and oth ...
- Is Dish Looking To Buy The T-Mobile-Sprint Assets?
Television News Daily, Wayne Friedman - Monday, June 17, 2019
Reports say private-equity group Apollo Global Management is in talks with Di ...
- Is The Future Addressable TV Advertising Or Nonlinear TV Advertising?
TV Watch, Wayne Friedman - Tuesday, June 18, 2019
Some 15% of advertisers are now including addressable TV regularly in the ...
- Connected TV Fraud Grows, So Does Viewability
Television News Daily, Wayne Friedman - Friday, June 14, 2019
Connected TV and mobile app fraud is up 120% over the la ...
- NBA Finals Down 19% In Viewers
Television News Daily, Wayne Friedman - Saturday, June 15, 2019
The six-game series averaged 14.3 million viewers, down from 17.6 million la ...
- Facebook Watch Is Forecast To Pull In $5B In Video Ad Revenues
TV Watch, Wayne Friedman - Monday, June 17, 2019
How does this affect traditional TV companies starting up premium video O ...
- Samsung Ads Strikes Measurement Deal With Oracle's Moat
Television News Daily, Wayne Friedman - Thursday, June 13, 2019
Samsung's Smart TV homes will add a new data set to measu ...
- NHL Stanley Cup Scores Major TV Ratings
Television News Daily, Wayne Friedman - Thursday, June 13, 2019
The Stanley Cup Finals scored the biggest results for a finals ga ...
- Maybe Viewers Need A TV Super App
TV Watch, Wayne Friedman - Friday, June 14, 2019
Entertainment consumers will be looking for easier ways to find the sho ...
- Nickelodeon Makes Esports Programming Move
Television News Daily, Wayne Friedman - Wednesday, June 12, 2019
In a deal with Emerge Gaming, a developer of online eSports a ...
- MadHive Integrates Inscape Data To Aid OTT Advertisers
Television News Daily, Wayne Friedman - Wednesday, June 12, 2019
MadHive's ad platform allows broadcast networks to sell linear advertising alongside O ...
- Are Local TV Automated Deals Finally Here?
TV Watch, Wayne Friedman - Thursday, June 13, 2019
Hudson MX, the new local TV automated-buying platform, says $2 billion we ...
- Millennials Favor Video Game Subscriptions Vs. Pay TV
Television News Daily, Wayne Friedman - Tuesday, June 11, 2019
Some 53% of millennials have a video game subscription vs. 51% f ...
- Strong Results For D2C Companies In Morning, Non-Prime-Time Dayparts
Television News Daily, Wayne Friedman - Tuesday, June 11, 2019
Ads running in morning and daytime TV dayparts averaged significantly better respon ...
