- What If Ads Are Seen, But Consumers Can't Buy The Products?
TV Watch, Wayne Friedman - Monday, July 15, 2019
While lower-income TV households continue to subscribe to traditional pay TV provide ...
- Sinclair's Preliminary Q2 Revenues Show Strong Gains
Television News Daily, Wayne Friedman - Thursday, July 11, 2019
The broadcaster is forecast to post $721 million in media revenues f ...
- OpenAP Selects Dataxu As Ad Targeting Partner
Television News Daily, Wayne Friedman - Thursday, July 11, 2019
Using dataxu's OneView software, advertisers can get "thousands of audience attributes, includi ...
- Forecast: 8 Million Political TV Ads Expected In 2020
TV Watch, Wayne Friedman - Friday, July 12, 2019
TV stations are increasingly dependent on this revenue source, which rises eve ...
- Comscore Stock Loses More Steam
MediaDailyNews, Wayne Friedman - Wednesday, July 10, 2019
Comscore's stock continues to decline -- another 10% in the last fi ...
- Third Of Netflix Users Would Consider Changing To Ad-Supported Option
Television News Daily, Wayne Friedman - Wednesday, July 10, 2019
Traditional and digital media executives believe sharply growing TV production and acquisiti ...
- WarnerMedia Revamps Ad Staff, Donna Speciale Departs
Television News Daily, Wayne Friedman - Wednesday, July 10, 2019
The AT&T unit is making some dramatic changes to its senior advertisi ...
- Scandalous, Contrite High-Performance Athletes Find Their Way Back To TV
TV Watch, Wayne Friedman - Thursday, July 11, 2019
The live broadcast of this year's Tour De France had Lance Armstro ...
- Local Ads To Hit $148.8 Billion In 2019, Traditional Media Share Drops
MediaDailyNews, Wayne Friedman - Tuesday, July 9, 2019
All local video -- over-the-air TV, local cable, local online video, out-of-ho ...
- WarnerMedia To Launch D2C HBO Max In 2020
Television News Daily, Wayne Friedman - Tuesday, July 9, 2019
The new service will offer exclusive original programming -- so-called "Max Original ...
- WarnerMedia Completes Upfront With Double-Digit CPM Hikes
Television News Daily, Wayne Friedman - Wednesday, July 3, 2019
WarnerMedia, which includes all Turner ad-supported networks, also saw increases in V ...
- Some Consumers Would Drop Netflix If It Adopts Ad Model
Television News Daily, Wayne Friedman - Wednesday, July 3, 2019
If Netflix added advertising but lowered prices, 22% of consumers said they ...
- Box-Office Revenues For Q2 Movies Are Down, But Media Spending Higher
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Theatrical movie TV media spending was up 28% to $571.4 million f ...
- Sinclair Kicks Off OTT Campaign Measurement Service
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- Cable News Networks' Viewing Slows After Mueller Report
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
After viewing increases for the better part of two years, cable ...
- The Cord Cutting Threat Is Ever-Present
TV Watch, Wayne Friedman - Wednesday, July 3, 2019
Roughly 10% of broadband subscribers are probable cord-cutters, with half of tho ...
- Media Stocks Outperform Broader Market, Facebook And Netflix Big Winners
MediaDailyNews, Wayne Friedman - Monday, July 1, 2019
The Dow Jones U.S. Broadcasting & Entertainment Index rose 24.9% for t ...
- TV Platforms Benefit From Easy Cancellation Policies
TV Watch, Wayne Friedman - Tuesday, July 2, 2019
In the new world of consumer marketing, returns and cancellations should ...
- Netflix Could Hit $1 Billion A Year In Ads, If Business Model Changed
Television News Daily, Wayne Friedman - Friday, June 28, 2019
NBCU and Hulu ad executives predict the production costs will inevitably pu ...
- NBCU Posts 18% Rise In Viewers For Second Democratic Presidential Debate
Television News Daily, Wayne Friedman - Friday, June 28, 2019
Total viewers for the second night of the debate for all thr ...
- How Long Is An Episode? For Mobile Shows, It Can Be 5 Minutes
TV Watch, Wayne Friedman - Monday, July 1, 2019
Quibi wants to embrace a new definition of "episodes" -- and ...
- TV Ad Spend Up 2% In May, Supports Strong Upfront
Television News Daily, Wayne Friedman - Thursday, June 27, 2019
May was particularly strong in national TV ad dollars. Average weekly ...
- First Democratic Presidential Debate Pulls In 15.3 Million Viewers
Television News Daily, Wayne Friedman - Thursday, June 27, 2019
There were also more than 9 million live-stream viewers on all platfor ...
- Video Cos. May Be Wiser To Target Specific Segments
TV Watch, Wayne Friedman - Friday, June 28, 2019
Popular wide-reaching content may be best left to Netflix. Video companies ha ...
- Connected TV's Ad Gains Are Mobile's Loss
Television News Daily, Wayne Friedman - Wednesday, June 26, 2019
Growing connected TV usage is now commanding nearly half of digital vid ...
- Roku Commands 15% Of All Media Streaming Devices
Television News Daily, Wayne Friedman - Wednesday, June 26, 2019
Roku remains the leading set-top box/software platform for connected TV sets ...
- Presidential Advertising For 2020 Estimated To Hit As High As $10 Billion
TV Watch, Wayne Friedman - Thursday, June 27, 2019
Given Russian interference with Facebook in 2016, what kind of political a ...
- Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access
Television News Daily, Wayne Friedman - Tuesday, June 25, 2019
The partnership gives TV buyers cross-platform access to more than 600 publishe ...
- Comscore Stock Dove 18% On News Of Private Placement Deal
Television News Daily, Wayne Friedman - Tuesday, June 25, 2019
Comscore entered into a definitive agreement with an unnamed institutional investor f ...
- With Nearly 500 Scripted Shows, Who Has The Time To Watch?
TV Watch, Wayne Friedman - Wednesday, June 26, 2019
Research confirms viewers have trouble consuming the TV shows already airing. ...
