- Clarification: Peacock's Ad Options
Television News Daily, Wayne Friedman - Friday, January 17, 2020
The new platform has three options: Peacock Free, a free ad-supported servi ...
- Will Your Favorite March Madness Athlete Star In An Old Spice TV Ad In 2023?
TV Watch, Wayne Friedman - Friday, January 17, 2020
California became the first state to pass a law that overrode t ...
- Cable Nets See 8% Viewing Declines In 2019 As Young Viewers Depart, Older Viewers Remain
Television News Daily, Wayne Friedman - Wednesday, January 15, 2020
Cable TV networks posted a decline of near 10% overall in tot ...
- Spotify Ad Revenues Will Climb Slowly: Analyst
Television News Daily, Wayne Friedman - Wednesday, January 15, 2020
Although ad revenues at Spotify have risen 30% since 2016, they wi ...
- Now As One Company, ViacomCBS Ad Sales Undergoes Major Staff Changes Under Ross
Television News Daily, Wayne Friedman - Wednesday, January 15, 2020
Combining CBS and Viacom advertising staff under Jo Ann Ross, who wi ...
- Peloton Bikes Through Ad Competition
TV Watch, Wayne Friedman - Thursday, January 16, 2020
Two different TV commercials are selling the same product -- do viewe ...
- NFL Viewers Show Post-Season Gains; State Farm, Verizon, Geico, Progressive, TurboTax Big Ad Spenders
Television News Daily, Wayne Friedman - Tuesday, January 14, 2020
Looking at two weeks of post-season action, the NFL is up ...
- Disney+ Posts Strong App Downloads, High Mobile App Revenue
Television News Daily, Wayne Friedman - Tuesday, January 14, 2020
Mobile marketer researcher Sensor Tower says Disney has had more than ...
- Has Peak TV Peaked?
TV Watch, Wayne Friedman - Wednesday, January 15, 2020
TV executive Barry Diller warns that acute pressure on the creative communi ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, Display
Television News Daily, Wayne Friedman - Monday, January 13, 2020
Advertisers can now buy Nexstar's OTT, digital video, display, streaming audio a ...
- NBCU's Peacock Revisits TV's Genesis: Ad-Supported
TV Watch, Wayne Friedman - Tuesday, January 14, 2020
NBCUniversal is essentially trying to re-invent the broadcast network wheel -- ...
- TCA: NBC Tops In Season Viewership, NBC Hypes Peacock, Fallon To Host Variety Show
Television News Daily, Wayne Friedman - Saturday, January 11, 2020
Right now, NBC's prime-time viewership through the first 3 weeks of t ...
- TCA: CBS Midseason Offers More Crime/Procedural Dramas Post-Viacom Merger
Television News Daily, Wayne Friedman - Sunday, January 12, 2020
CBS touted NYPD drama "Tommy" and "FBI: Most Wanted" at the Televisi ...
- TCA: CBS All Access: Low Subscription Churn, Higher Ad Sales
Television News Daily, Wayne Friedman - Monday, January 13, 2020
CBS All Access' "churn" -- the number of subscribers lost as ...
- Data Piracy Is Here To Stay, So Are Unforeseen Consequences
TV Watch, Wayne Friedman - Monday, January 13, 2020
At CES, there were ongoing concerns over data piracy -- that mo ...
- AT&T Bundling HBO Max With Its Wireless Services: A No-Brainer
Television News Daily, Wayne Friedman - Thursday, January 9, 2020
LAS VEGAS --- As its wireless competitors have done recently with non-own ...
- NBCU To Unify, Simplify Ad Campaign Tools With 'One Platform'
Television News Daily, Wayne Friedman - Wednesday, January 8, 2020
NBCUniversal announced at the Consumer Electronics Show that it is starting ...
- U.S. TV Consumers Expect Low Total Streaming Monthly Costs -- $30 Or Less
Television News Daily, Wayne Friedman - Wednesday, January 8, 2020
New research found 75% of U.S. consumers do not want to spe ...
- 2020: Another Tough Year Of Big 6% Declines For Pay TV Biz, One Analyst Says
Television News Daily, Wayne Friedman - Wednesday, January 8, 2020
Look for more traditional pay TV losses in 2020 as higher prici ...
- Quibi To Start April 6, With Up to 3 Hours Of Fresh Content Daily
Television News Daily, Wayne Friedman - Wednesday, January 8, 2020
The OTT platform for short-form video content will launch with 175 sho ...
- Smart TVs Show Continued Growth, Young Consumers Are Major Buyers For OTT
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Parks Associates says 77% of smart TVs in broadband homes are n ...
- Nielsen's Addressable TV Test Adds TV Network Groups
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Expanding an addressable TV platform beta test, Nielsen has added major ...
- Trump's Media Attacks Continue As TV Ad Dollars Rise
TV Watch, Wayne Friedman - Wednesday, January 8, 2020
President Trump may hate the media, but it's been having banner ...
- 3 Million Streaming Video Subscribers' Data 'Compromised,' Video Software Company Says
Digital News Daily, Wayne Friedman - Monday, January 6, 2020
Data from some 6,000 accounts were available for purchase in 15 differe ...
- Tremor Buys Unruly From News Corp. To Extend Video Advertising, Connected TV Reach
Television News Daily, Wayne Friedman - Monday, January 6, 2020
News Corp. will own 7% of Tremor in the deal. Tremor h ...
- Amazon Fire TV Enjoys Growth, Roku Earns Big Stock Rises
TV Watch, Wayne Friedman - Tuesday, January 7, 2020
Amazon Fire TV is now in 40 million homes globally. On t ...
- U.S. Box Office Revenue Down 5% For 2019, International Revenues Show Gains
MediaDailyNews, Wayne Friedman - Friday, January 3, 2020
Big movie studios made up for the loss with gains in internation ...
- NFL 2019 Regular-Season Games Grow 5%, NBC's 'SNF' Averages 20 Million Viewers
Television News Daily, Wayne Friedman - Friday, January 3, 2020
Regular-season NFL football posted a strong 5% year-over-year viewership gain for a ...
- Disney+ Could Rival Netflix's Subscription Levels By 2020's End - But Is It Profitable?
TV Watch, Wayne Friedman - Monday, January 6, 2020
Many analysts credit Disney+'s early success to modern TV consumers' increasing acceptan ...
- National TV Ad Revenue Slips Over A Two-Year Period
Television News Daily, Wayne Friedman - Thursday, January 2, 2020
Linear TV networks' national tv advertising continues to slip in the wa ...