- Videa Offers Forecasting Ratings Tool For Media Buyers/Sellers
Television News Daily, Wayne Friedman - Wednesday, July 24, 2019
The tool, based on four years of impression data from Nielsen ...
- Prospects For Free, Ad-Supported Streaming Services Just Got Better
TV Watch, Wayne Friedman - Thursday, July 25, 2019
Though ad-supported streaming platforms contribute to fractionalized media viewership and consumption, it ...
- Xandr's Community Adds Partners: A&E, AMC, Cheddar
Television News Daily, Wayne Friedman - Tuesday, July 23, 2019
Built on Xandr's technology and research, Community helps media buyers and seller ...
- NBCU's 2020 Tokyo Olympic Ads Outpace Rio Games
Television News Daily, Wayne Friedman - Tuesday, July 23, 2019
NBC will be making some unusual sales presentations for the Olympics, pitchi ...
- Rethinking Price Points For Movies, Streaming TV
TV Watch, Wayne Friedman - Wednesday, July 24, 2019
Should different theatrical movies have different price points? A few theatrical fi ...
- Disney's 'Lion King' Hits $185M In Revenues, Overall TV Ad Spend Nearly $30M
MediaDailyNews, Wayne Friedman - Monday, July 22, 2019
The biggest theatrical ad spenders in the last two months were Disney-Pixar ...
- Meredith TV Continues Blackout, Dish/Disney In Talks For FX, Nat Geo
Television News Daily, Wayne Friedman - Monday, July 22, 2019
Last week, Meredith TV stations in 12 markets, including Atlanta, Phoenix a ...
- Is Netflix Facing A Quality Issue?
TV Watch, Wayne Friedman - Tuesday, July 23, 2019
Many might look at traditional TV's current schedule -- especially prime ti ...
- Targeting Platform Zefr Sells Video ID Units To Vobile
Television News Daily, Wayne Friedman - Friday, July 19, 2019
Zefr's businesses, RightsID and ChannelID, will be sold for an estimated purcha ...
- Summer TV Shows Record Weaker Numbers, 'Talent' In The Lead
Television News Daily, Wayne Friedman - Monday, July 22, 2019
Only four of the 26 returning broadcast nets' shows airing this peri ...
- TV Sellers Need Better Data Connections
TV Watch, Wayne Friedman - Monday, July 22, 2019
TV networks complain about media measurement from Nielsen and others, especially wh ...
- Comscore Takes Another Stock Market Hit
MediaDailyNews, Wayne Friedman - Thursday, July 18, 2019
On Thursday, the price of the media-measurement company's shares endured another massi ...
- Correction: Comscore Made Private Deal For $20 Million
MediaDailyNews, Wayne Friedman - Friday, July 19, 2019
A private placement deal was misidentified in terms of its value. T ...
- Netflix Remains Ad-Free, Keeps 'Brand Proposition'
Television News Daily, Wayne Friedman - Thursday, July 18, 2019
Despite heavy speculation, Netflix will remain ad-free. The company is focusing ...
- It's Time For TV Blackouts - Enjoy TV, On Your Laptop
TV Watch, Wayne Friedman - Friday, July 19, 2019
Those nasty corporate battle headlines are here -- just not the ...
- Local OTT Platform STIRR Hits 1M Downloads
Television News Daily, Wayne Friedman - Wednesday, July 17, 2019
STIRR City channel, a 24/7 direct-to-OTT local independent TV station, has programmi ...
- CBS/Viacom Would Dominate National TV Ad Market
Television News Daily, Wayne Friedman - Wednesday, July 17, 2019
Standard Media Index says a merger would give CBS/Viacom a 20.2% sha ...
- Netflix Records Big Q2 Drop In Subscribers
Television News Daily, Wayne Friedman - Wednesday, July 17, 2019
Long-term, analysts worry about popular off-broadcast network shows leaving Netflix soon: "T ...
- HBO, Netflix Share Similarities -- It's All About Content
TV Watch, Wayne Friedman - Thursday, July 18, 2019
To many consumers, advertising support just means a way to keep subscripti ...
- Quibi Strikes Content Deal With NBC News
Television News Daily, Wayne Friedman - Tuesday, July 16, 2019
NBC News' morning and evening news shows for Quibi will each ...
- U.S. Sports Uniforms To Display More Ads
TV Watch, Wayne Friedman - Wednesday, July 17, 2019
The NBA has had ad patches on the front of uniforms f ...
- Amazon Ramps Up TV Ad Spend For Prime Day
Television News Daily, Wayne Friedman - Monday, July 15, 2019
Some $7.9 million has been spent to date -- June 30 ...
- Cable TV Vet Jason Klarman Named Marketing Executive For Fox News Media
Television News Daily, Wayne Friedman - Monday, July 15, 2019
Klarman will oversee all Fox news media brands: Fox News Channel, F ...
- Fox Takes $1.8 Billion In Upfront, Scores Volume And CPM Gains
Television News Daily, Wayne Friedman - Tuesday, July 16, 2019
Fox is said to have scored solid results -- mostly due ...
- FX+ Gets Shuttered, But Consumers May Not Care
TV Watch, Wayne Friedman - Tuesday, July 16, 2019
Blame consolidation of traditional media companies. It is partly due to ...
- Marketing Machine Shaq O'Neal Gets Personal With Endorsements, Epson Is Latest Deal
MediaDailyNews, Wayne Friedman - Friday, July 12, 2019
O'Neal was happy to see Epson add eco-friendly cartridge-free printers. Its late ...
- Still A Hit, But Netflix, Nielsen Viewing Numbers For 'Stranger Things' Differ
Television News Daily, Wayne Friedman - Friday, July 12, 2019
Nielsen viewing data analyzes all episodes for season three of the sho ...
- What If Ads Are Seen, But Consumers Can't Buy The Products?
TV Watch, Wayne Friedman - Monday, July 15, 2019
While lower-income TV households continue to subscribe to traditional pay TV provide ...
- Sinclair's Preliminary Q2 Revenues Show Strong Gains
Television News Daily, Wayne Friedman - Thursday, July 11, 2019
The broadcaster is forecast to post $721 million in media revenues f ...
- OpenAP Selects Dataxu As Ad Targeting Partner
Television News Daily, Wayne Friedman - Thursday, July 11, 2019
Using dataxu's OneView software, advertisers can get "thousands of audience attributes, includi ...
