STIRR, the free, local-based TV ad-supported OTT platform, says its app has recorded 1 million downloads since it launched six months ago.
The Sinclair Broadcast Group-owned platform is built around local TV programming. Its STIRR City channel, a 24/7 direct-to-OTT local independent TV station, has programming based on a viewer's city, featuring live local news, syndicated TV shows, movies, sports and city-focused lifestyle programming.
So far, the company says 76% of downloads and 85% of viewership have come through connected TV devices, such as Roku, Amazon Fire TV and Apple TV.
On average, viewers now watch STIRR twice a week, for one hour at a time.
In addition, the service offers over 30 OTT TV channels, including Buzzr, Comet, Charge, Stadium, Dove Channel, Dust, Con TV and Shout Factory.
In the next six months, STIRR says it will add 10 new national channels to the platform, as well as new STIRR City channels that are not part of Sinclair's local broadcast market areas.
Sinclair -- one of the biggest U.S. TV station groups -- owns, operates and/or provides services to 191 television stations in 89 markets.