Disney's 'Lion King' Hits $185M In Revenues, Overall TV Ad Spend Nearly $30M

Walt Disney’s big summer movie “The Lion King” rocketed to $185 million in box-office results for its opening day weekend, according to reports -- surpassing the total gross box-office results on its own versus the same weekend a year ago.

Over the last two months, according to iSpot.tv, Disney is estimated to have spent $21.6 million in national/regional TV advertising for the movie -- at $29.7 million overall. It has had 4,524 airings.

Disney had more good news, with its “Avengers: Endgame” becoming the all-time top-grossing theatrical movie worldwide (topping “Avatar”) now totaling $2.79 billion, according to BoxOfficeMojo.com.

Total U.S. national TV advertising spending for the movie is at $24.9 million with 3,697 airings.

Over the last two months, the biggest theatrical advertising spenders were: Disney-Pixar’s “Toy Story 4” at $25.1 million (5,594 total airings); Universal Pictures’ “The Secret Life of Pets” at $22.9 million (5,290); “The Lion King” at $21.6 million (4,524 airings); Sony Pictures’ “Spider-Man: Far From Home” at $23.9 million (4,301); and Fox’s “Stuber” at $20 million (7,291).



The biggest U.S. box-office revenue takers this season so far, with movies still in theaters, are: “Avengers: Endgame,” at $854.2 million; “Toy Story 4” at $375.5 million; Disney’s “Aladdin (2019)” at $340.0 million; “Spider-Man: Far From Home” at $319.7 million; “The Lion King” at $185 million; and Lionsgate/Summit’s  “John Wick: Chapter 3- Parabellum” at $168.9 million.

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