Nielsen is selling its music data unit Nielsen Music to Valence Media, which owns Billboard-The Hollywood Reporter Media Group.
Financial terms were not disclosed.
Nielsen Music — formerly Nielsen SoundScan — was created in 1991. From 1999 to 2009, Billboard and Nielsen were both owned by the Dutch media conglomerate VNU.
Nielsen Music had provided data backing music sales lists such as Billboard Hot 100, Billboard 200, Billboard Artist 100 and many other genre and airplay charts for over two decades.
Earlier this year Billboard announced plans to for a new Global 100 list to start this year, delivering worldwide streaming and digital sales numbers.
Nielsen Music measurement also includes music streaming, airplay and sales data of artists, albums and songs. It also offers music research, insights reports and consumer trends of the industry.
Valence Media also owns MRC Film, MRC Television and MRC Non-Fiction. Its music TV shows include include “Academy of Country Music Awards,” “Billboard Music Awards,” “American Music Awards” and “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest.”
MRC Data, a new unit created with the deal, will be part of the Billboard-The Hollywood Reporter Media Group, lead by Deanna Brown, president of the group.