- Sinclair Says Goodbye Boris, Hello Advertising
TV Watch, Wayne Friedman - Monday, December 16, 2019
It took the big TV station group two years to realize t ...
- Disney+ Sees Major Download Activity, Helping Other Streaming Services
Television News Daily, Wayne Friedman - Thursday, December 12, 2019
Disney+ has been downloaded more than other streaming competitors since its launc ...
- Reports: NBCU CEO Burke Expected To Step Down
Television News Daily, Wayne Friedman - Friday, December 13, 2019
Stephen Burke, the longtime CEO of NBCUniversal, is expected to step do ...
- Some Traditional Media Companies Score With Niche Streaming Channels
TV Watch, Wayne Friedman - Thursday, December 12, 2019
Discovery and AMC Networks have found favor with a select population ...
- Digital Sports Video Viewing Growing On Mobile, Low Completion Rates
Television News Daily, Wayne Friedman - Wednesday, December 11, 2019
A Brightcove analysis shows that mobile devices for sports are used primari ...
- Dish, FreeWheel Strike Deal To Optimize Addressable TV Advertising With Traditional Media Buys
Television News Daily, Wayne Friedman - Thursday, December 12, 2019
Dish Network and FreeWheel, Comcast's ad server business, have struck a de ...
- Is Channel Surfing Coming To Video Streamers?
TV Watch, Wayne Friedman - Thursday, December 12, 2019
Analysts are keeping a sharp eye on future TV behavior, manifesting itse ...
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' Concerns
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
The IAB report cites 37% growth in ad spending on OTT platfor ...
- Analyst: Netflix Could Lose 4 Million U.S. Subscribers In 2020
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
Needham analyst Laura Martin says Netflix needs a lower-priced, ad-supported monthly servi ...
- Vizio Launches Direct-To-Purchase, Smart TV Advertising Business
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
With the new service, advertisers can buy TV inventory across Vizio's SmartCa ...
- Tokyo Olympics Now At More Than $1 Billion In National TV Advertising
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
Eight months before the start of the Toyko Summer Olympics, NBCUniversal sa ...
- SVOD Vs. Traditional Pay TV: Do You Get What You Pay For?
TV Watch, Wayne Friedman - Wednesday, December 11, 2019
Consumers hope streaming will eliminate the expensive TV service price, which cos ...
- Video Streamers' National TV Spending Rising Sharply
Television News Daily, Wayne Friedman - Monday, December 9, 2019
Video streaming services have dramatically upped their national/regional TV marketing efforts f ...
- Historical Consumer Spending Won't Help Premium Streaming Services' Finances: Analyst
Television News Daily, Wayne Friedman - Monday, December 9, 2019
Steady but not soaring historical consumer spending on all kinds of vid ...
- NBCU's Peacock: $2B Initial Investment, Profitable in Year 5
Television News Daily, Wayne Friedman - Monday, December 9, 2019
NBCUniversal's forthcoming Peacock streaming service is poised to become profitable somewhat fast ...
- Repeating Debunked News Stories On TV Is Dangerous
TV Watch, Wayne Friedman - Tuesday, December 10, 2019
One news story may report that another news story is false. A ...
- 2020 Political Ad Race: Bloomberg Campaign At $7.1M, Steyer At 9.1M In National TV Ad Spend
Television News Daily, Wayne Friedman - Friday, December 6, 2019
Four different creative spots for the Bloomberg campaign with 297 national/regional airin ...
- 'The Irishman' Pulls 13.2 Million Nielsen Viewers Through Five Days
Television News Daily, Wayne Friedman - Friday, December 6, 2019
"The Irishman" -- Netflix's biggest end-of-the-year effort -- took in 13.2 milli ...
- Peloton Goes For A Ride, TV-Style
TV Watch, Wayne Friedman - Monday, December 9, 2019
Beyond the ad criticism, some might ask the obvious: Can average consume ...
- As ViacomCBS Starts Up, Early Stock Market Activity Flat
Television News Daily, Wayne Friedman - Thursday, December 5, 2019
A day after announcing the formal closure of its merger, in ear ...
- CBS Scores Half The Top 10 Shows Of New Season
Television News Daily, Wayne Friedman - Thursday, December 5, 2019
CBS' "All Rise" is averaging 7.0 million viewers in prime time, follow ...
- Forecast: Local TV Ad Revenues Trend Downward In Future
TV Watch, Wayne Friedman - Friday, December 6, 2019
Financial data continues to be downplayed by local TV station groups ...
- Plex Starts Streaming, Advertising-Supported Entertainment Service
Television News Daily, Wayne Friedman - Wednesday, December 4, 2019
Plex says its new free, ad-supported service will offer movies, cult classic ...
- 10 Weeks Into TV Season, NBC Leads Total Viewing, Fox Grows Prime-Time Viewers
Television News Daily, Wayne Friedman - Wednesday, December 4, 2019
NBC scored 9.08 million average total prime-time viewers, while Fox is t ...
- A Potential New NFL Move: Each Team Going D2C For TV
TV Watch, Wayne Friedman - Thursday, December 5, 2019
For many, pooling NFL TV negotiations plays at the fringes of ...
- Star Wars TV Series 'The Mandalorian' Drives Higher Demand For Disney+
Television News Daily, Wayne Friedman - Tuesday, December 3, 2019
Just after its premiere, initial metrics revealed "The Mandalorian" had 39.9 milli ...
- Top Ten November TV Advertisers Spend 10% More In 2019
Television News Daily, Wayne Friedman - Tuesday, December 3, 2019
Among the top ten TV marketers, spending totaled $741.7 million in Novembe ...
- Streaming Wars Demand A Game Plan: Ad-Supported Or No Ads
TV Watch, Wayne Friedman - Wednesday, December 4, 2019
An IAB study in August showed 76% of those who regularly stre ...
- Sports TV Homes Key To Pay TV's Future
Television News Daily, Wayne Friedman - Monday, December 2, 2019
Sports TV viewers with cable, satellite or telco TV packages will ...
- Netflix's Potential Subscribers Estimated At 300 Million Globally: Research
Television News Daily, Wayne Friedman - Monday, December 2, 2019
With over 100 worldwide digital and pay TV distribution partnerships covering ...