- To Track Or Not To Track -- That Is The Networks' Question
TV Watch, Wayne Friedman - Wednesday, June 12, 2019
We have lots of evidence -- in theory -- that TV networ ...
- Xandr Invest Provides Access To Buying Premium Content
Television News Daily, Wayne Friedman - Monday, June 10, 2019
The platform gives marketers access to buying premium, brand-safe content and includ ...
- D2C Advertisers See Sharply Higher TV Ad Spending
Television News Daily, Wayne Friedman - Monday, June 10, 2019
Some 125 companies have increased spending by 60% ($1.4 billion) in 20 ...
- Quibi Hopes To Be King Of The Short-Bite Mobile TV Experience
TV Watch, Wayne Friedman - Tuesday, June 11, 2019
Why not just offer entire episodes of TV shows lasting that l ...
- Millennials Play More Video Games, Watch 'Game Video Content'
Digital News Daily, Wayne Friedman - Friday, June 7, 2019
Millennials play more video games than other consumer groups and watch ...
- Viacom Uses Social Data To Adjust Content For Branded TV Series, Sees Gains
Television News Daily, Wayne Friedman - Friday, June 7, 2019
Viacom says that closely monitoring granular social media data helps it adju ...
- Start With A Big Name To Market A Premium OTT Service
TV Watch, Wayne Friedman - Monday, June 10, 2019
The Disney name carries brand weight. Do NBCUniversal or WarnerMedia carry t ...
- Trade Desk Braces For Modest Expectations From CTV Ad Revenues
Television News Daily, Wayne Friedman - Thursday, June 6, 2019
The Pivotal Research Group is now shifting estimates -- some $25 milli ...
- U.S. TV Ads Expected To Be Down 4.7%, But Rise 3.5% In 2020
Television News Daily, Wayne Friedman - Thursday, June 6, 2019
Total TV advertising is expected to take a hit this year, b ...
- CW Wraps Up Upfront With Modest Volume, But Double-Digit CPM Gains
Television News Daily, Wayne Friedman - Thursday, June 6, 2019
Media execs estimate the CW's upfront dollar volume rose to $580 ...
- Antitrust: Media, Digital -- Take Your Pick
TV Watch, Wayne Friedman - Friday, June 7, 2019
Concerns about media tech companies with monopolistic tendencies are now reaching ...
- Forecast: OTT Revenues To Hit $23.7 Billion By 2023
Television News Daily, Wayne Friedman - Wednesday, June 5, 2019
The biggest growth will come from subscription video-on-demand, which will see ...
- HBO Vet Spadaccini Named CMO, WarnerMedia Entertainment
Television News Daily, Wayne Friedman - Wednesday, June 5, 2019
Spadaccini will be responsible for all marketing aspects of the new divisio ...
- Quality Shows Cancelled: Welcome To The Fast-In, Fast-Out World Of TV Series
TV Watch, Wayne Friedman - Thursday, June 6, 2019
It's the time of year when veteran TV producers of cancelled sho ...
- Media Stocks Spike Along With Broader Stock Market's Second-Biggest Day Of The Year
MediaDailyNews, Wayne Friedman - Tuesday, June 4, 2019
Digital and traditional media stocks mostly followed the broader stock market's stro ...
- Growing TV Options Give Rise To Six Types Of Viewers
Television News Daily, Wayne Friedman - Tuesday, June 4, 2019
With TV viewing fractionalizing through different platforms and devices, new research sugges ...
- Report: CBS, Viacom To Start Merger Talks
Television News Daily, Wayne Friedman - Thursday, May 30, 2019
Reports that CBS and Viacom will restart talks helped both companies' stoc ...
- Data-Enabled TV Buying Rises, Despite Concerns
Television News Daily, Wayne Friedman - Thursday, May 30, 2019
The percentage of data-connected TV advertising spend is estimated to grow ...
- Nets Propose 15%+ Prime-Time CPM Hikes, Cite D2C Brand Demand
Television News Daily, Wayne Friedman - Thursday, May 30, 2019
Growing D2C brands are willing to pay near full CPM prices f ...
- New DTC Platforms Working Out Key Content Issues
TV Watch, Wayne Friedman - Friday, May 31, 2019
Selling TV shows to other competitive networks, stations and platforms is abo ...
- Top Syndie Shows Record Slight Viewer Declines For 2018-2019 Season
Television News Daily, Wayne Friedman - Wednesday, May 29, 2019
Two longtime entertainment shows also posted low single-digit percentage drops: CBS' "Insi ...
- OOH TV Viewing Of Mueller's Live TV Statement Soars
Television News Daily, Wayne Friedman - Wednesday, May 29, 2019
Wednesday's surprise live TV statement of the Department of Justice's Special couns ...
- Correction: Roku Total Revenues Were $206.7M In Q1
Television News Daily, Wayne Friedman - Thursday, May 30, 2019
Concerning "
Roku Squares Off Against OTT Rivals" (
TV Watch, May 29 ...
- Are Linear TV Price Comparisons Too Old School?
TV Watch, Wayne Friedman - Thursday, May 30, 2019
Cable might be a price bargain, but broadcast boasts bigger reach. ...
- Roku Fundamentals Sound, But Analyst Sees Stock As Risky
Television News Daily, Wayne Friedman - Tuesday, May 28, 2019
High-flying OTT streaming platform Roku was slowed on Tuesday after "neutral" suppo ...
- Promos Rise For Summer TV Series
Television News Daily, Wayne Friedman - Tuesday, May 28, 2019
For broadcast networks, the biggest TV promotion efforts have been around CB ...
- Roku Squares Off Against OTT Rivals
TV Watch, Wayne Friedman - Wednesday, May 29, 2019
For 2019, Roku projects annual revenues to hit $1.04 billion -- reven ...
- Virtual Pay TV Services' Growth Slows
Television News Daily, Wayne Friedman - Friday, May 24, 2019
Looking at year-over-year results, traditional pay TV lost 4.8% or 1.4 milli ...
- Summer Movies Screen Higher National TV Ad Spend
Television News Daily, Wayne Friedman - Friday, May 24, 2019
National TV ad spending for films over the last four weeks ...
- Actual Wage Growth Is 1.9%, But You Won't Hear That On TV News
TV Watch, Wayne Friedman - Tuesday, May 28, 2019
After adjusting for inflation, today's average hourly wage has just about t ...
