- Spanish-Language TV Scores Major Brand Engagement Gains
Advanced TV Insider, Wayne Friedman - Wednesday, October 9, 2024
Brand messaging on Spanish-language TV networks has been 31% more effective ...
- 25% Of U.S. Streaming Consumers Shared Passwords, Watched Pirated Content In Last Year
Television News Daily, Wayne Friedman - Wednesday, October 9, 2024
Fifteen percent of streaming users borrow passwords, while 7% watch pirated sho ...
- Democrats' Spending 58% Higher Vs. GOP On Presidential Election TV Ads
Television News Daily, Wayne Friedman - Wednesday, October 9, 2024
From late July- Oct. 9, Democrats have spent $1.1 billion on advertisi ...
- Should Virtual Pay TV Services Pursue Adding Streamers More Aggressively?
TV Watch, Wayne Friedman - Wednesday, October 9, 2024
The NFL drives virtual pay TV subscriber growth because NBC, CBS, A ...
- Fox News Prime-Time Viewers Up 10% In September, MSNBC And CNN Decline
Television News Daily, Wayne Friedman - Tuesday, October 8, 2024
The strongest-performing show for the month was Fox News' "The Five," earni ...
- Former WBD Exec Cukaj Hired By Fox TV To Lead Entertainment Ads
Television News Daily, Wayne Friedman - Tuesday, October 8, 2024
Cukaj will oversee Fox's linear TV and digital businesses as well ...
- Is Pickleball Here To Save Cable TV Networks - Of Any Type?
TV Watch, Wayne Friedman - Tuesday, October 8, 2024
QVC, which has a number of home shopping cable TV networks, h ...
- No Joke: 'Joker: Folie A Deux' Bombs
MediaDailyNews, Wayne Friedman - Monday, October 7, 2024
Warner Bros. spent a modest $17.3 million in national TV advertising f ...
- Major Brands Still Avoiding TV News: Is Brand Safety Still A Thing?
TV Watch, Wayne Friedman - Monday, October 7, 2024
TV news networks' powerful video messages can speak volumes for consumers a ...
- Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions Decline
Television News Daily, Wayne Friedman - Friday, October 4, 2024
Warner Bros. Discovery's Max was largely responsible for the decline in airin ...
- WBD's Steinlauf To Exit, Ad Revenue Trends Worsening
Television News Daily, Wayne Friedman - Friday, October 4, 2024
Warner Bros. Discovery Chief U.S. Advertising Sales Officer Jon Steinlauf is departin ...
- Amazon Cranking Up More Commercial Time On Prime Video: Good News?
TV Watch, Wayne Friedman - Friday, October 4, 2024
Amazon pulled in $1.8 billion at an upfront event in September f ...
- TV Debates' QR Codes: Multitasking Media Behavior Misses The Big Picture
TV Watch, Wayne Friedman - Thursday, October 3, 2024
Avoiding efforts to do fact-checking strikes at the heart of what real-ti ...
- Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average Viewing
Advanced TV Insider, Wayne Friedman - Wednesday, October 2, 2024
Democrats index at 93 for political ad attention, with Republicans 2% high ...
- NBCU/Charter Carriage Network Deal Includes Streamer Peacock
Television News Daily, Wayne Friedman - Wednesday, October 2, 2024
The deal expands Charter's effort to make hybrid deals with companies ...
- VP Debate Earns 43M Viewers, 26% Below 2020's
Television News Daily, Wayne Friedman - Thursday, October 3, 2024
The top five networks for viewing were CBS with 9.57 million viewer ...
- DirecTV/Dish: What Can The Company Dish Out Now?
TV Watch, Wayne Friedman - Wednesday, October 2, 2024
"We see this as complementary - this is not an either/or [f ...
- Paramount Drops Nielsen In Pricing Dispute
Television News Daily, Wayne Friedman - Tuesday, October 1, 2024
Paramount's contract with Nielsen expired Monday, September 30 at midnight. "Nielsen h ...
- Streaming's Juggling Act: License Or Co-Partner For TV, Films?
TV Watch, Wayne Friedman - Tuesday, October 1, 2024
European pay TV service Sky has sued Warner Bros., claiming the U.S.-bas ...
- DirecTV To Acquire Dish, Merger Will 'Incentivize' Programmers
Television News Daily, Wayne Friedman - Monday, September 30, 2024
DirecTV will buy Dish/Sling from its parent Echostar for $1.00 plus t ...
- New Linear TV News Networks: Brands Not Buying In?
TV Watch, Wayne Friedman - Monday, September 30, 2024
Major TV brands - big automotive, telecom and consumer product companies ...
- CNN's News Website Hints At Paywall: Streaming Lessons?
TV Watch, Wayne Friedman - Friday, September 27, 2024
Moving to a paywall, similar to a subscription streaming model, can ...
- National TV Network Content On Streamers Tops In 'Premium' Video: Study
Advanced TV Insider, Wayne Friedman - Thursday, September 26, 2024
A Comcast FreeWheel study shows 78% of viewers say national TV netwo ...
- Netflix Viewing Slows Globally, Total U.S. Viewing Up 15%
Television News Daily, Wayne Friedman - Thursday, September 26, 2024
Although Netflix continues to see strong global subscriber growth, total viewing hou ...
- DirecTV, Dish Reportedly In 'Advanced' Merger Talks
Television News Daily, Wayne Friedman - Friday, September 27, 2024
If the deal goes through, the new combined company would replace Comca ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?
TV Watch, Wayne Friedman - Thursday, September 26, 2024
"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
Television News Daily, Wayne Friedman - Wednesday, September 25, 2024
Key reach metrics for ABC, CBS, and NBC for persons 18 a ...
- Netflix Looks To 'Netflix-ify' Its Sports Content: Celebrities, Promo Presence
TV Watch, Wayne Friedman - Wednesday, September 25, 2024
Netflix would get a major boost to its still-young ad operation ...
- NBCU Takes Nielsen Gold, Surpasses 13% Share In August
Television News Daily, Wayne Friedman - Tuesday, September 24, 2024
Thanks to the Paris Olympics, NBCU posted the highest share obtained ...
- Legacy Media Consolidation Not The Answer - Or 'Hegemony': Barry Diller
TV Watch, Wayne Friedman - Tuesday, September 24, 2024
"if you have a route to distribution, meaning you can get yo ...