- Fox Touts 'Really Healthy' Pre-Upfront Ad Market
Television News Daily, Wayne Friedman - Tuesday, March 10, 2026
Fox News Media has seen seven quarters in a row of ad-reven ...
- Concerns Arise Over Local Ad Inventory With NFL, Other Sports League Deals
TV Watch, Wayne Friedman - Tuesday, March 10, 2026
It's a different story for the NBA, NHL, and MLB with t ...
- The 'Truth' Of Paramount's CNN Takeover?
TV Watch, Wayne Friedman - Monday, March 9, 2026
Paramount Skydance has an answer as to what will happen when ...
- 'Hoppers' Hops To $46M Opening
MediaDailyNews, Wayne Friedman - Sunday, March 8, 2026
"Hoppers" was a surprise success as an early March original animated fil ...
- Paramount Hints At 'Iconic' Cable Brands Moving To Streaming
TV Watch, Wayne Friedman - Friday, March 6, 2026
"When you put all these portfolios together, we absolutely believe we c ...
- Trade Desk Reportedly In Ad Talks With Open AI
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
The Trade Desk's stock spiked 21% on Thursday morning to $30.32 ...
- NBCU Strikes Real-Time Data Deal With HyphaMetrics
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, whi ...
- Paramount-WBD Merger: 'Frenemy' Deals Or New Branding?
TV Watch, Wayne Friedman - Thursday, March 5, 2026
Will the prized HBO brand name remain in its longtime consumer-facing positio ...
- Digital Video Ads Not All That 'Personalized,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, March 4, 2026
"While CTV and streaming platforms have advanced audience targeting, consumers may n ...
- Networks' NFL Per-Viewer Hour Costs Are 'Attractive': Analyst
Television News Daily, Wayne Friedman - Wednesday, March 4, 2026
The NFL's TV network costs remain a great deal in terms ...
- Promoting The Super Bowl: All Year Round?
TV Watch, Wayne Friedman - Wednesday, March 4, 2026
The push may come from the end result - making $800 milli ...
- Versant Reports 8.9% Drop In 2025 Ad Revenue, Offers Dividend
Television News Daily, Wayne Friedman - Tuesday, March 3, 2026
The company, which includes the CNBC, MS Now, USA Network, Syfy, Go ...
- Legacy Media Mergers: Layoffs, Cost-Cutting - And Few Uplifting Answers
TV Watch, Wayne Friedman - Tuesday, March 3, 2026
As Sinclair, Scripps, Gray and other remaining major TV station owners contin ...
- 'Scream 7' Earns Franchise-Best Opening
MediaDailyNews, Wayne Friedman - Monday, March 2, 2026
"Scream 7" earned the best result for the franchise. Paramount didn't ne ...
- Netflix's WBD View: Nice To Have, But Not Necessary
TV Watch, Wayne Friedman - Monday, March 2, 2026
Future good news for Netflix? Its stock has been up 20% ov ...
- Trade Desk's CTV Gross Ad Spend: Competitive Factors?
TV Watch, Wayne Friedman - Friday, February 27, 2026
Gross ad-spend growth - media dollars ad clients spend on Trade Desk ...
- Paramount Q4 Ad Revenues Sink 9%, Streaming Falls 4%
Television News Daily, Wayne Friedman - Thursday, February 26, 2026
Paramount's total core ad revenues were 4% lower to $3.8 billion, accordi ...
- Netflix Declines Counter, Paramount Nabs WBD
Television News Daily, Wayne Friedman - Thursday, February 26, 2026
Earlier this week, Paramount boosted its per-share cash price to shareholders ...
- NBCU's Big Sports February: Any More Upfront Advertising Power Left?
TV Watch, Wayne Friedman - Thursday, February 26, 2026
NBCU posted an average 23.5 million viewers for its Milan Cortina Wint ...
- Viewers Continue To 'Struggle' With Sports Program Discovery
Advanced TV Insider, Wayne Friedman - Wednesday, February 25, 2026
A Reviews.org study finds 45% of viewers "struggle" to find live spor ...
- Premium Streamers' Growth Slowed To 7% In 2025
Television News Daily, Wayne Friedman - Wednesday, February 25, 2026
There were roughly 280 million U.S. premium streaming subscribers at the e ...
- Upfront Prospects: Focusing On Those Key Ad Categories
TV Watch, Wayne Friedman - Wednesday, February 25, 2026
Brian Wieser, media analyst of Madison and Wall, projects rising categories f ...
- YouTube Tops Nielsen 'Distributor' Viewing Again, 12.5% Share
Television News Daily, Wayne Friedman - Tuesday, February 24, 2026
Last year, YouTube had a 10.8% share, while Disney was at ...
- Not Quite A Super Bowl Record: Were Expectations Higher?
TV Watch, Wayne Friedman - Tuesday, February 24, 2026
Data from a major contributor to the Big Data piece of t ...
- Paramount Reportedly Ups WBD Bid To $32 A Share
Television News Daily, Wayne Friedman - Monday, February 23, 2026
WBD will conclude its seven-day extension of deal-making talks on February ...
- Late Night Improv Entertainment: More Politicians, Please
TV Watch, Wayne Friedman - Monday, February 23, 2026
Viewers want to have some unexpected talk from politicians. Maybe they wa ...
- Roku Remains Top CTV Open Ad Platform With 32% Share
Television News Daily, Wayne Friedman - Friday, February 20, 2026
Open programmatic CTV - which represents around 20% of all programmatic C ...
- Netflix Makes Its WBD Case: Business Sense?
TV Watch, Wayne Friedman - Friday, February 20, 2026
Netflix hosted an expert on all things antitrust. The discussion was large ...
- Netflix Global Ad Prospects: Growing Non-English Content?
Advanced TV Insider, Wayne Friedman - Thursday, February 19, 2026
For the first time, non-English-language original titles made up the majority ...
- Sports On Streamers Up 52% In Q1, Prime Video Leads
Television News Daily, Wayne Friedman - Thursday, February 19, 2026
As of the first quarter, Amazon remains the top worldwide distributor ...