- New Brand Survey: TV Upfront Ad Market Optimism?
TV Watch, Wayne Friedman - Friday, April 18, 2025
A survey by iSpot finds 16% of advertisers believe there will ...
- 2025-26 TV Ad Upfront: On The Down Low?
TV Watch, Wayne Friedman - Thursday, April 17, 2025
Another strange moment in a different marketplace could be occurring - t ...
- Retail Media CTV Ad Spend Expected To Hit $5B In 2025
Advanced TV Insider, Wayne Friedman - Wednesday, April 16, 2025
By 2028, after three years of 27.2% compounded annual growth, a doubli ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53M
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
Average national TV viewership has seen a slight 2% decline to ...
- NBC Starts Fallon-Hosted Marketing Competition Show
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
The unscripted TV show will see Fallon starting up a marketing agen ...
- TV Jobs Have Fallen By Nearly Half - What About Streamers', TV Networks' Prospects?
TV Watch, Wayne Friedman - Wednesday, April 16, 2025
In 2024, the U.S. saw a drop in scripted TV shows, wi ...
- Total TV Sinks 6% In March, Streamers Gain Again
Television News Daily, Wayne Friedman - Tuesday, April 15, 2025
Nielsen says the top 10 most-watched streaming titles came from seven differe ...
- Dramatic TV Station Changes: For Legacy Pay TV As Well?
TV Watch, Wayne Friedman - Tuesday, April 15, 2025
Local TV stations are upping distribution fees they charge to pay ...
- 'Minecraft' Becomes Year's Highest-Grossing Theatrical To Date
MediaDailyNews, Wayne Friedman - Monday, April 14, 2025
Warner Bros.'s national TV advertising for "Minecraft" came in at $16.9 millio ...
- Media's Sharp Double-Digit Stock Declines: Who Survives?
TV Watch, Wayne Friedman - Monday, April 14, 2025
The Dow Jones U.S. Broadcasting & Entertainment Index closed down 12% ...
- March Madness Brands Top Recall: Freshpet, TurboTax, Geico, Dick's, Buffalo Wild Wings
Television News Daily, Wayne Friedman - Friday, April 11, 2025
Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% ...
- Transforming FAST: Fresher Programs, Exclusive Originals?
TV Watch, Wayne Friedman - Friday, April 11, 2025
Fresher original programming continues to improve on FAST channels. More than 7 ...
- Disney D2C: Better Profits, But Slower Revenue, Subscribers?
Television News Daily, Wayne Friedman - Thursday, April 10, 2025
"Decelerating DTC growth has become a concern for investors," according to Bernste ...
- Apple TV+ Offers Rare Discount: Tariff Timing?
TV Watch, Wayne Friedman - Thursday, April 10, 2025
Apple TV+ will offer a promotion for new and returning subscribers f ...
- Netflix Boosts Recent/Existing Network Shows' Viewing Minutes
Advanced TV Insider, Wayne Friedman - Wednesday, April 9, 2025
When Netflix aired "Suits" (June-Dec. 2023) the show grew to total 57 ...
- Disney Takes Biddable Ad Supply Global, Provides Access Via 35 DSPs
Television News Daily, Wayne Friedman - Wednesday, April 9, 2025
In the U.S., advertisers now have access to over 35 demand-side platfor ...
- Tariff-Impacted Entertainment: Caught In The Crosshairs?
TV Watch, Wayne Friedman - Wednesday, April 9, 2025
China is mulling a ban on U.S. theatrical films distributed in i ...
- Former Apple, DirecTV Exec Gieselman Joins Comcast As Chief Growth Officer
Television News Daily, Wayne Friedman - Monday, April 7, 2025
Gieselman will head growth marketing and sales efforts for Comcast's Connectivity &am ...
- Buying, Selling.. Or Screaming: Making Sense Of Business TV's Rough Market Ride
TV Watch, Wayne Friedman - Tuesday, April 8, 2025
Last week's wild stock market ride meant tension and drama for ma ...
- TCA Cancellation: Consumer Press TV Issues Rising?
TV Watch, Wayne Friedman - Monday, April 7, 2025
For the second time in a row and possibly for the ne ...
- Sports Streaming TV Strikeout: High Cancellations At Season's End
Television News Daily, Wayne Friedman - Friday, April 4, 2025
Samsung Ads research shows 75% of viewers cancel or pause their subscriptio ...
- Streaming Back Seat: Back To Long Exclusive Theater Windows?
TV Watch, Wayne Friedman - Friday, April 4, 2025
Michael O'Leary, president/CEO of Cinema United, a trade group that represents maj ...
- Fox News Dominates Q1 With Prime-Time Viewers
Television News Daily, Wayne Friedman - Thursday, April 3, 2025
The top three cable TV networks' total prime-time viewing is up 1 ...
- Live TV Still Making A Mark For Linear
TV Watch, Wayne Friedman - Thursday, April 3, 2025
For some hard-pressed linear TV networks, the good news is that t ...
- Q4 'Open' Programmatic Up 10% To $7.6B - 34% Of CTV Ad Spend
Advanced TV Insider, Wayne Friedman - Wednesday, April 2, 2025
Roughly 90% of all CTV advertising is sold programmatically. All global C ...
- College Athlete Sponsorship Deals Valued At More Than $1B
Television News Daily, Wayne Friedman - Wednesday, April 2, 2025
Apparel and accessories marketers made more than 470 deals from March 2024-Mar ...
- Conservative-Leaning TV Content: Is TV News Riding A Certain Wave?
TV Watch, Wayne Friedman - Wednesday, April 2, 2025
On Monday Newsmax went public. Shares spiked on Monday, its first d ...
- NFL Nears 'Opt Out' Of TV, Streaming Deal Decision
Television News Daily, Wayne Friedman - Tuesday, April 1, 2025
NFL Commissioner Roger Goodell has already said the league's current deals wi ...
- Newsmax Soars Over 2,000% In IPO After Two Days
Television News Daily, Wayne Friedman - Tuesday, April 1, 2025
Newsmax's stock closed on Tuesday at $233 a share - up 2,23 ...
- US Companies, Law Firms On Bended Knee? Whither TV News Networks?
TV Watch, Wayne Friedman - Tuesday, April 1, 2025
With a wide range of public U.S. companies, especially direct-first companies a ...
