- YouTube 12-Month Ad Spend Soars 20%, Could Go Higher
Television News Daily, Wayne Friedman - Monday, March 31, 2025
YouTube had a leading 21% share of streaming minutes in 2024. Compar ...
- Tariffs Are Coming - Is TV's Upfront Heading South?
TV Watch, Wayne Friedman - Monday, March 31, 2025
Tariffs are threatening to hit in April. Guess what that might me ...
- Media Stocks Outperforming Broader Market Indices
MediaDailyNews, Wayne Friedman - Friday, March 28, 2025
The Dow Jones U.S. Media Index is down 8% to a 7 ...
- 'Yellowstone': Fewer High-Rated TV Shows Mean Amped-Up Media Battles
TV Watch, Wayne Friedman - Friday, March 28, 2025
In the media battle for "Yellowstone" between Paramount and NBCU, Paramount h ...
- iSpot Scales 'Outcomes,' Paramount Is First Client
Television News Daily, Wayne Friedman - Thursday, March 27, 2025
iSpot says brands can see conversion-rate tracking - specifically which programs, daypar ...
- No Slowing Down For FAST TV - Is It Nearing Saturation Levels?
TV Watch, Wayne Friedman - Thursday, March 27, 2025
Big viewing and ad revenue gains for Tubi, Pluto TV and t ...
- Fewer Subscribers Signing Up To See Specific Shows
Advanced TV Insider, Wayne Friedman - Wednesday, March 26, 2025
Just 37% of viewers have signed up because of a specific sh ...
- Men's 'March Madness' Up 4% Through First Two Rounds
Television News Daily, Wayne Friedman - Wednesday, March 26, 2025
Sunday viewing was up 13% to 10.1 million. The early evening wind ...
- Young Consumers And TV: More Shifts To Social Media - And YouTube
TV Watch, Wayne Friedman - Wednesday, March 26, 2025
Nielsen says audiences young and old are increasingly using YouTube to acce ...
- In A First, YouTube Tops Nielsen Viewing Sources In February
Television News Daily, Wayne Friedman - Tuesday, March 25, 2025
In January, Disney was at 12%, while YouTube came in at 10.8 ...
- Stronger 'Test' Autoplay Ads From Roku? Lab Results Pending
TV Watch, Wayne Friedman - Tuesday, March 25, 2025
Streaming distribution/retail service Roku is testing autoplay ads that load onscreen befo ...
- Local TV Station Future Prognosis: Headed To Rehab?
TV Watch, Wayne Friedman - Monday, March 24, 2025
TV station competition is slowly eating into legacy local TV stations' businesse ...
- Not Snowy Or Showy: Weak Domestic Opening For 'Snow White'
MediaDailyNews, Wayne Friedman - Sunday, March 23, 2025
One key marketing indicator shows Disney placed one of the biggest pre-openi ...
- Apple TV+ Losing $1B A Year: Report
Television News Daily, Wayne Friedman - Friday, March 21, 2025
Apple TV+ spends around $4.5 billion on programming content, according to ...
- Sports TV Rights Climbing: What Will Stop It? Hardball
TV Watch, Wayne Friedman - Friday, March 21, 2025
Media rights revenue for the top 17 highest-grossing sports leagues is s ...
- Nearly 25% Of US Households Spend $100+ A Month On Streaming, Subscriptions
Advanced TV Insider, Wayne Friedman - Thursday, March 20, 2025
Nearly 25% of American households spend over $100 a month on streami ...
- Average Streaming Ad Load Remains Steady
Television News Daily, Wayne Friedman - Thursday, March 20, 2025
Average streaming TV platform ad time per hour has been fairly stea ...
- On Tariffs: What Is The TV Messaging For Brands?
TV Watch, Wayne Friedman - Thursday, March 20, 2025
A pullback or adjustment by brands on TV and elsewhere may ...
- RSN Remedy: NBCU's Peacock Streaming Add-On Access
Television News Daily, Wayne Friedman - Wednesday, March 19, 2025
NBCU is offering its regional sports channels under its main Peacock premi ...
- Go TV Big: Live Events For Streamers, Networks - Real Special
TV Watch, Wayne Friedman - Wednesday, March 19, 2025
NBC will celebrate its 100-year anniversary. If that isn't enough, NBC wi ...
- Time Spent With TV Falls In February, Streaming Rises
Television News Daily, Wayne Friedman - Tuesday, March 18, 2025
Streaming benefited in February due to rising usage by overall leader YouTub ...
- Disney's Remakes: Live-Action Comes To Life... And Cash
TV Watch, Wayne Friedman - Tuesday, March 18, 2025
In a new survey, nearly 60% say Disney is doing remakes ...
- Netflix To See Even Faster Ad Growth, To $6B In 2027: Analyst
Television News Daily, Wayne Friedman - Monday, March 17, 2025
In the U.S./Canada market - Netflix's biggest - it estimates 2025 ...
- Your 401K's Big Hit: Turn To Business TV For Answers?
TV Watch, Wayne Friedman - Monday, March 17, 2025
The Dow Jones Industrial Average is down 9% since Jan. 30 ...
- Sports Betting TV Spend: $130.8M, FanDuel And DraftKings Tops
Television News Daily, Wayne Friedman - Friday, March 14, 2025
This came from 24,110 airings and 10.9 billion impressions, coming amid hea ...
- Local TV's 'Muted' Political Growth - What Comes Next?
TV Watch, Wayne Friedman - Friday, March 14, 2025
Local digital media platforms posted a significant share gain of political ...
- Programming To Trump America? What About Viewers, Brand Needs?
TV Watch, Wayne Friedman - Thursday, March 13, 2025
Successful TV viewership and high ratings of TV shows are not depende ...
- Women's Sports TV Ads More Than Double In 2024 - To $244M
Advanced TV Insider, Wayne Friedman - Wednesday, March 12, 2025
Women's live sports boosted engagement for brands by 40% vs. the avera ...
- Global FAST Channels: Fast 42% Growth Over Past 2 Years
Television News Daily, Wayne Friedman - Wednesday, March 12, 2025
The U.S. represents 74% of countries surveyed - with 1,189 channels. Addi ...
- March Madness 'Virtually Sold Out'
Television News Daily, Wayne Friedman - Thursday, March 13, 2025
Executives did not provide financial details including price hikes, but a Paramou ...
