- Branded Entertainment Offers TV Ad Bonanza
MediaDailyNews, Wayne Friedman - Monday, April 28, 2008
The frequency of branded entertainment on TV doesn't seem to be ne ...
- New Game Plan For NFL Network?
TV Watch, Wayne Friedman - Monday, April 28, 2008
It's a new season for the NFL Network -- and hopefully there' ...
- OMD Ups Karo To Head Integrated Accounts
MediaDailyNews, Wayne Friedman - Friday, April 25, 2008
OMD USA promoted senior West Coast media executive Monica Karo to preside ...
- FCC To TV Stations: Regulating With 'A Wink And A Nod'?
TV Watch, Wayne Friedman - Friday, April 25, 2008
New Federal rules say TV stations should keep lists of local programmi ...
- ABC Taps Daniello As SVP, Integrated Marketing
MediaDailyNews, Wayne Friedman - Thursday, April 24, 2008
Completing its re-shuffling of its advertiser-focused marketing and cross-platform selling executives, A ...
- TV Upfront, 2018: Buying The Latest Tiny Fey Show On Gawker
TV Watch, Wayne Friedman - Thursday, April 24, 2008
In 10 years from now, the upfront advertising market will still ...
- Deutsch NY Creates Content Production Unit
MediaDailyNews, Wayne Friedman - Wednesday, April 23, 2008
Deutsch NY will formalize a content production division for its clients. E ...
- FCC May Slap Comcast With Site Complaint
MediaDailyNews, Wayne Friedman - Wednesday, April 23, 2008
Comcast may be interfering with content delivered by some peer-to-peer sites, accordi ...
- Meredith 3Q: Broadcast Revs Down 10%, Publishing Flat
MediaDailyNews, Wayne Friedman - Wednesday, April 23, 2008
Lower automotive, retail and telecommunications advertising drove down Meredith Corp.'s third-quarter broadca ...
- 'Dancing' Falters, CBS' 'Men' Stands Tall
MediaDailyNews, Wayne Friedman - Wednesday, April 23, 2008
CBS continued to make gains at ABC's expense on Monday night. Than ...
- Earth Day Suggestion: Work Those Legs To Get Shows
TV Watch, Wayne Friedman - Wednesday, April 23, 2008
Take those Earth Day messages from your friendly media giants and p ...
- Syndie Blueprint: Fox Tests 'Wendy Williams Show'
MediaDailyNews, Wayne Friedman - Tuesday, April 22, 2008
Offering up a different kind of syndication launch, Fox Television Stations wi ...
- ABC Scores Sunday, But 'Housewives' Getting Desperate
MediaDailyNews, Wayne Friedman - Tuesday, April 22, 2008
The writers' strike interruption may have caused ABC and other networks ...
- For Viacom's New Pay TV Effort, It's Showtime
TV Watch, Wayne Friedman - Tuesday, April 22, 2008
Another pay TV movie channel? Is that really Viacom's new business nee ...
- Study: TV Doesn't Deliver Bang For Carmakers' Buck
MediaDailyNews, Wayne Friedman - Monday, April 21, 2008
TV stations could see tougher times if one research company's advice ...
- CAB: Cable Up, Broadcast Down During And After Strike
MediaDailyNews, Wayne Friedman - Monday, April 21, 2008
More TV viewing data shows that cable gained during the writers' strike--whi ...
- Has Internet TV Cannibalism Already Started?
TV Watch, Wayne Friedman - Monday, April 21, 2008
The original threat of the Internet to TV networks may not ...
- Starcom Utilizes DIRECTView For Enhanced TV Measurements
MediaDailyNews, Wayne Friedman - Friday, April 18, 2008
Starcom will be the first media agency to take TNS' new DIRECTVi ...
- Comerford To Head NBC Local Media
MediaDailyNews, Wayne Friedman - Friday, April 18, 2008
NBC Local Media has reorganized its top station executives. Frank Comerford, president/gener ...
- Mid-Sized Cable Sports Channels Struggle To Get Diverse Sports Under One Arena Roof
TV Watch, Wayne Friedman - Friday, April 18, 2008
Comcast's Versus and the Golf Channel want to tie it all togethe ...
- CW Relies On Sex Text To Sell 'Gossip Girl'
MediaDailyNews, Wayne Friedman - Thursday, April 17, 2008
Sex sells. At least CW hopes so. After some trying months, enduri ...
- 'Biggest Loser' Finale Scores Its Best Rating This Season
MediaDailyNews, Wayne Friedman - Thursday, April 17, 2008
NBC's finale of "The Biggest Loser" was able to nick up "Americ ...
- Addressable Advertising: Getting To The Thirsty Old Guy On The Yoga Mat
TV Watch, Wayne Friedman - Thursday, April 17, 2008
Exhausted after doing a series of walking lunges in the cardio ro ...
- Former Interpublic CEO To Lead Spot Runner
MediaDailyNews, Wayne Friedman - Wednesday, April 16, 2008
Former Interpublic and MTV Networks senior executive Mark Rosenthal has taken ...
- CBS 1Q: TV Down, Outdoor Shining Star
MediaDailyNews, Wayne Friedman - Wednesday, April 16, 2008
CBS will get hit in its latest earning period with lower revenues ...
- Monday Ratings: CBS Delivers With 'Two Men'
MediaDailyNews, Wayne Friedman - Wednesday, April 16, 2008
All of a sudden the music at ABC is slowing down. T ...
- Reasonable Fees For Your Mobile Video/TV Needs: $400 A Month?
TV Watch, Wayne Friedman - Wednesday, April 16, 2008
For some time now, mobile executives have had stars in their ey ...
- Magna: Total TV Viewing Rises, Time-Shifting Slows
MediaDailyNews, Wayne Friedman - Tuesday, April 15, 2008
Two pieces of silver lining from the writers' strike: It didn't st ...
- Post-Strike: Mixed Broadcast Results For Series Regulars
MediaDailyNews, Wayne Friedman - Tuesday, April 15, 2008
ABC returned on Sunday with new episodes of shows and won t ...
- Child Advocates Ask FTC To Limit Marketers Online
Marketing Daily, Wayne Friedman - Monday, April 14, 2008
[Regulation] A week ago, the Association of National Advertisers filed comments wi ...