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Bill Harvey

Member since July 2005Contact Bill

  • Vice Chairman, Chief Research Officer TRA, Inc.
  • http://www.traglobal.com
  • 52 Vanderbilt Avenue
  • 17th Floor
  • New York New York
  • 10017 USA

research, optimization, strategic consulting specializing in the new media

Articles by Bill All articles by Bill

  • The Media Landscape Has Changed. Have You? in Marketing Daily on 12/10/2014

    Remember when HBO owned Sunday nights with shows like "The Sopranos" and "Sex in the City?" Times have changed and the notion of "owning" a night of the week feels as old fashioned as a pair of rabbit-ear antennae on an old black-and-white TV set.

  • Digital Integration of Media, Advertising, Gaming, and Philanthropy in Future of Media on 09/24/2012

  • Naturally Occurring Data  in TV Board on 05/16/2012

    Over a half century ago, TV measurement was invented. Advertisers wanted to know whether their TV ads were effective. How to define "effective"? The ultimate answer: Did the ads drive consumers to action, to buy the product or service being advertised? This kind of detailed information was simply not available, so the industry settled for a weak proxy: Were my ads even seen? A sampling system was set up to monitor if the TV program was watched by a small number of panelists who had an "opportunity to see" the ads And these panelists had to be actively engaged, raising all kinds of biases.

Comments by Bill All comments by Bill

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