- PubMatic Eyeing $1 Billion IPO
Around the Net in Real-Time, Tyler Loechner - Monday, February 10, 2014
The Wall Street Journal has reported that sell-side platform (SSP) PubMatic "h ...
- Skinected Rebrands As 'ReactX'
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
Skinected has rebranded as ReactX, the company announced this morning at t ...
- MediaMath Opens Office In Singapore
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
MediaMath on Monday announced it has opened a regional office in Singapo ...
- DoubleVerify Acquires Fraud Prevention Tech From RealTargeting
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
DoubleVerify on Monday announced it has acquired the "intellectual property and technolo ...
- PubMatic Hires New CMO, Bolsters Partnership With Advance Digital
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
Sell-side platform (SSP) PubMatic on Monday announced the appointment of Terri Walt ...
- Google Taps comScore To Offer Real-Time Audience Metrics To All DoubleClick Customers
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
Google and comScore on Monday announced a partnership that will bring real-ti ...
- Google, AOL Assuming Leadership Roles In Ad Tech
RTBlog, Tyler Loechner - Tuesday, February 11, 2014
Two things you often hear in the ad tech industry are " ...
- Holiday Ad Spend Via Mobile RTB Led By Branding
Real-Time Daily, Tyler Loechner - Friday, February 7, 2014
It should come as no surprise that marketers spent 80% more ...
- iSocket Raises $5 Million In Round Led By Time Warner
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
"Programmatic direct" technology provider iSocket on Monday announced it has raised ...
- PubMatic Raises $13 Million
Around the Net in Real-Time, Tyler Loechner - Thursday, February 6, 2014
Re/code has reported that sell-side platform (SSP) PubMatic has raised $13 milli ...
- Exchange Lab Taps Former BBC, Microsoft Exec As Chairman
Real-Time Daily, Tyler Loechner - Thursday, February 6, 2014
The Exchange Lab, a London-based programmatic marketplace, on Thursday announced the appointme ...
- OpenX's Fairchild Joins Cognitive Networks Board Of Directors
Real-Time Daily, Tyler Loechner - Thursday, February 6, 2014
Cognitive Networks has announced the appointment of Jason Fairchild, chief revenue offic ...
- AOL's Best Year In A Decade Fueled By Programmatic
Real-Time Daily, Tyler Loechner - Thursday, February 6, 2014
2013 was AOL's best year in the last decade, according to T ...
- Financial Services Spend Big For Online Video Following Super Bowl, CPGs Stay The Course
RTBlog, Tyler Loechner - Friday, February 7, 2014
To get people prepped for "tax season" -- or maybe to he ...
- Komli Media Launches Remarketing Platform
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 5, 2014
Techcircle.in has reported that digital ad tech platform Komli Media India h ...
- Mobile RTB In 2014: Thoughts From Vivaki, Xaxis Execs
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 5, 2014
Vivaki's Marco Bertozzi, executive managing director EMEA; Xaxis EMEA's Nicky McShane, ...
- NBC Taps IDS For Real-Time Results During Sochi Olympic Games
Real-Time Daily, Tyler Loechner - Wednesday, February 5, 2014
NBC Olympics has tapped Information and Display Systems (IDS), a division ...
- Specific Media Guarantees In-View Ads With New Programmatic Offering
Real-Time Daily, Tyler Loechner - Wednesday, February 5, 2014
Specific Media on Wednesday announced the launch of "Programmatic from Specific Media ...
- Rubicon Prospect
RTBlog, Tyler Loechner - Thursday, February 6, 2014
With the news this week that Rubicon Project filed for an I ...
- Airpush, OpenX Launch Private Mobile Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 4, 2014
Airpush and OpenX this week announced a partnership to launch a n ...
- Mobile RTB Global Spend Up 466% In 2013, With U.S. Portion Two-Thirds In Q4
Real-Time Daily, Tyler Loechner - Wednesday, February 5, 2014
Mobile real-time bidding (RTB) ad exchange Smaato on Wednesday released its glob ...
- Rubicon Files For $100 Million IPO
Real-Time Daily, Tyler Loechner - Tuesday, February 4, 2014
The great ad tech IPO boom of 2013 has continued into 201 ...
- Mobile RTB's 'Right Time' Is Between 7 And 10 PM
RTBlog, Tyler Loechner - Wednesday, February 5, 2014
"RTM Daily" has proven its flexibility once again, as it today stan ...
- Xaxis Stays Aggressive, Acquires Bannerconnect
Real-Time Daily, Tyler Loechner - Monday, February 3, 2014
WPP's largest trading desk, Xaxis, on Monday announced it has acquired Bannerconnec ...
- Grapeshot Expands Tech Offering, Targets Emerging RTB Markets
Real-Time Daily, Tyler Loechner - Tuesday, February 4, 2014
Grapeshot, a UK-based digital ad technology company, is expected Tuesday to announ ...
- Expensive Tech Sedates Consolidation
RTBlog, Tyler Loechner - Tuesday, February 4, 2014
Santa Monica-based merchant bank Siemer & Associates LLC on Tuesday released i ...
- Buffalo Wild Wings Super Bowl Tweet Already Has Twice As Many Retweets As Oreo's 'Blackout' Tweet
RTBlog, Tyler Loechner - Monday, February 3, 2014
As a football fan, I actually enjoyed watching a dominant performance, thou ...