- Rocket Fuel Partners With 27 Companies, Adds Mobile To Its Package
Real-Time Daily, Tyler Loechner - Thursday, February 20, 2014
Rocket Fuel on Thursday announced the general launch of its Mobile Advertisi ...
- Nexage Gives Mobile Publishers More Control, Protection
Real-Time Daily, Tyler Loechner - Thursday, February 20, 2014
Mobile ad exchange Nexage this week announced the closed beta launch ...
- Rocket Fuel Revenue Up Big YoY; Mobile Accounts For 19% In Q4
Real-Time Daily, Tyler Loechner - Thursday, February 20, 2014
Rocket Fuel's Q4 2013 earnings were released on Thursday, and the compa ...
- Despite Its Oxymoronic Nature, 'Programmatic Native' Is A Conversation We're Having
RTBlog, Tyler Loechner - Friday, February 21, 2014
It even has its own panel here at OMMA RTB in N ...
- The Time For Transparency In Display Is Now
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 19, 2014
The Drum on Wednesday posted an article titled, "It's clear with RT ...
- OpenX Names Ex-Hulu Exec Fuelling CFO
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 19, 2014
TechCrunch has reported that OpenX has announced the appointment of Tom Fuellin ...
- Ad Tech Members Form Council To Combat 'Impression Fraud'
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 19, 2014
Nearly 25 people from the agency and ad technology industries have join ...
- AdRoll Steps Up Mobile Game, Now Supports Cross-Device Retargeting
Real-Time Daily, Tyler Loechner - Thursday, February 20, 2014
Retargeting platform AdRoll is expected to Thursday announce the launch of AdRo ...
- Mobile RTB Platform Opens Office In New York
Real-Time Daily, Tyler Loechner - Wednesday, February 19, 2014
Sonata, a Madrid-based mobile advertising platform that uses real-time bidding (RTB), ...
- Ayzenberg Taps Buckley As VP Of Brand Integration
Real-Time Daily, Tyler Loechner - Wednesday, February 19, 2014
Ayzenberg, a Pasadena-based independent agency, this week announced the appointment of Bi ...
- MediaMath Strikes Deal With Sonobi To Add 'Premium' Inventory
Real-Time Daily, Tyler Loechner - Wednesday, February 19, 2014
MediaMath and Sonobi on Wednesday announced a partnership that will make n ...
- Rubicon Project Opens Office, Data Hub In Tokyo
Real-Time Daily, Tyler Loechner - Thursday, February 20, 2014
Rubicon Project, a programmatic trading platform that recently filed for an IP ...
- The Perfectly Targeted Ad Should Actually Be Imperfect
RTBlog, Tyler Loechner - Thursday, February 20, 2014
At Wednesday's OMMA DDM in New York City, an interesting point aro ...
- Adbrain Beta Launches Programmatic Audience Buying Platform For Mobile
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 18, 2014
The Drum has reported that Adbrain has "launched a platform for programmat ...
- Webtrends Names Davis CEO
Real-Time Daily, Tyler Loechner - Tuesday, February 18, 2014
Digital marketing technology company Webtrends on Tuesday announced the appointment of J ...
- Jelli Names Schoppmann VP Of Ad Sales
Real-Time Daily, Tyler Loechner - Tuesday, February 18, 2014
Jelli, a "programmatic" ad platform for radio, last week announced the appointme ...
- Shopzilla Acquires Connexity To Strengthen Audience-Buying Division
Real-Time Daily, Tyler Loechner - Wednesday, February 19, 2014
Shopzilla on Wednesday announced it has acquired Connexity, a demand-side platform (DSP ...
- Consumers Aren't The Only Ones Constantly Being Reached
RTBlog, Tyler Loechner - Wednesday, February 19, 2014
The "always-on" consumer must be matched by the "always-on" marketer, but th ...
- TapSense Revenue Up 300% In January
Around the Net in Real-Time, Tyler Loechner - Monday, February 17, 2014
VentureBeat has reported that mobile marketing company TapSense saw a 300% ju ...
- New Tech Rewards Viewers For Engaging With Pre-Roll Ads
Real-Time Daily, Tyler Loechner - Tuesday, February 18, 2014
Viewability has become one of the more important metrics for advertisers, b ...
- There's An Algorithm For That
RTBlog, Tyler Loechner - Tuesday, February 18, 2014
"There's an app for that," something Apple filed to trademark in Decemb ...
- Starbucks Turned Me Down, So Dunkin' Won My Data
RTBlog, Tyler Loechner - Monday, February 17, 2014
Collecting consumer data online may be easy, but it lacks in o ...
- Online Video Ads Still Dominate Videology Platform
Real-Time Daily, Tyler Loechner - Wednesday, February 12, 2014
Video ad platform Videology on Wednesday released an infographic that provides ...
- Real-Time With Crossmedia's Albrecht On Transparency: The Morality Behind It And Its Impact On Agencies
RTBlog, Tyler Loechner - Thursday, February 13, 2014
Programmatic has caught hold around the globe, which is why I'm alwa ...
- TripleLift Unveils 'Native Ad Exchange'
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 11, 2014
Adweek on Tuesday posted a piece featuring TripleLift, a startup looking ...
- Clypd Adds Ad-ID Coding Into Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Tuesday, February 11, 2014
Clypd, an ad tech startup for television, and Ad-ID, a joint ventu ...
- Innovid, DoubleVerify Partner To Bring Ad-Blocking Tech To Video Ad Server
Real-Time Daily, Tyler Loechner - Tuesday, February 11, 2014
Innovid, a tech platform for video advertising, on Tuesday announced a partnersh ...
- Tapad Appoints Ex-Turn Exec Clark As SVP Of Sales
Real-Time Daily, Tyler Loechner - Tuesday, February 11, 2014
Marketing technology provider Tapad on Tuesday announced the appointment of Jim Cla ...
- A6 Acquires Trading Desk ReachLogic
Real-Time Daily, Tyler Loechner - Tuesday, February 11, 2014
A6 Corporation, a Seattle-based Internet marketing data company, has gone coast-to-coast ...
- Exchanges Are Cost-Efficient, But At What Cost?
RTBlog, Tyler Loechner - Wednesday, February 12, 2014
Neustar's Aggregate Knowledge on Wednesday released its Global Media Intelligence Report, 20 ...