- Adweek, Tuesday, February 11, 2014 3:21 PM
Adweek on Tuesday posted a piece featuring TripleLift, a startup looking to combine programmatic and native. To achieve this goal, the company is reportedly rolling out a “native
ad exchange.”
“According to chief strategy officer Ari Lewine, TripleLift can take a brand’s image and automatically make it look and feel
like the content on a given Web page,” Adweek wrote. Through TripleLift, those ads can now be bought programmatically.
Read the whole story at Adweek »