Around the Net
TripleLift Unveils 'Native Ad Exchange'
- Adweek, Tuesday, February 11, 2014 3:21 PM
Adweek on Tuesday posted a piece featuring TripleLift, a startup looking to combine programmatic and native. To achieve this goal, the company is reportedly rolling out a “native ad exchange.”
“According to chief strategy officer Ari Lewine, TripleLift can take a brand’s image and automatically make it look and feel like the content on a given Web page,” Adweek wrote. Through TripleLift, those ads can now be bought programmatically.
