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Mobile RTB In 2014: Thoughts From Vivaki, Xaxis Execs
- The Drum, Wednesday, February 5, 2014 5:29 PM
Vivaki's Marco Bertozzi, executive managing director EMEA; Xaxis EMEA's Nicky McShane, VP of business development; and myHealthPal's Marry Keane Dawson, group CEO, offered The Drum their thoughts
on mobile real-time bidding (RTB) in 2014.
"We are all desperate for mobile RTB to be the big winner this year," Bertozzi said.
Read the post here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.