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James Green

Member since January 2013Contact James

James Green joined search retargeting leader Magnetic in October 2011 as chief executive officer charged with driving overall company expansion and building out Magnetic’s search retargeting infrastructure. Mr. Green began his career in the entertainment industry and spent eight years with The Walt Disney Company culminating in his appointment as the General Manager of the Japanese market. From Disney, Mr. Green moved to Pixar Animation Studios where he worked for Steve Jobs as the VP of marketing and new business development. In 1998, Mr. Green became a founding partner and CEO of Sabela Media, an Internet ad serving company. After an explosive 18 months of revenue growth, Sabela Media sold for $70 million to 24/7 Real Media where Mr. Green served as president of technology solutions. In October 2000, Mr. Green became CEO of GiantBear, where he successfully launched new products with major carriers (Cingular, Rogers AT&T and others), before selling the business to InfoSpace in March 2002. After GiantBear, Mr. Green became CEO of PVI, a virtual advertising company, which he took private in 2003 before it was sold to Cablevison in May of 2005. Mr. Green then joined Giant Realm, a vertical ad network, as CEO in January 2007 and sold the company to Burst Media in October 2009. From 2009 until joining Magnetic, Mr. Green fulfilled his lifelong dream of traveling around the world on his sailboat with his wife and two children. He documented the trip at James lives in New York City.

Articles by James All articles by James

  • Digital Video Has Entered the Ring in Online Video Daily on 12/28/2015

    Digital video has been training in the background and is now poised to give TV a good fight in the coming years.

  • What We've Learned From Nearly A Decade of Audience Buying in Real-Time Daily on 08/06/2015

    Conversations today focus heavily on how marketers can make better use of firs- and third-party data to reach consumers across their devices, in real-time, wherever and whenever they engage.

  • Why It's Time to Step On The Scale in Programmatic Insider on 05/12/2015

    Although we're only in Q2 of 2015, we're already seeing a trend take shape that will impact our industry like never before: scale. While much of our industry's recent history was built on the back of data, we're now seeing that it's not enough to have data unless you have data at scale. Those companies that don't have data at scale won't be able to reach new and existing customers in an effective manner. Here are a few topics marketers, publishers and agencies alike should consider as they begin to evaluate the world of scalable data:

  • Rapid Growth Of RTB Still Comes Down To Data  in Programmatic Insider on 03/19/2015

    According to eMarketer, RTB now serves as the dominant transaction method of programmatic buying, accounting for more than 90% of digital ad dollars in 2014. However, there is a shift occurring with RTB that will have an impact on the future of the media buying market.

  • Digital Marketing In 2015: Mobile, Data And RTB Hype in Programmatic Insider on 12/15/2014

    As digital marketers plan and prepare for next year, here are some predictions on what to watch out for in 2015.

  • Navigating The Holiday Season's Bidding Frenzy  in Programmatic Insider on 10/23/2014

    The lines have blurred when it comes to Black Friday and Cyber Monday, as consumers now engage in both online and offline shopping activity all weekend long. What tends to happen during a high volume-shopping period is that the number of advertisers bidding on audiences increases signficantly, which drives up the bid price. As bid prices go up, so does the cost per acquisition, making it much more costly to acquire a customer. Inventory can also be harder to come by. As RTB matures, companies will become better equipped to deal with the holiday rush. Here are some things you can do to make sure you reach your customers with the right campaign at the right price.

  • Sizing Up RTB's Value For Large And Small Businesses  in Programmatic Insider on 09/15/2014

    The recent shift to real-time buying (RTB) and growth of programmatic marketing has changed the traditional way of buying display media, making it more actionable for smaller businesses than ever before. With traditional forms of display advertising, advertisers had to cough up large sums upfront in order to reach their target audience for a given campaign. The challenge for SMBs was that they didn't have access to the sizable budgets of larger advertisers, and therefore felt limitations in terms of scale and reach. However, because of the influx of programmatic marketing and real-time buying, algorithms are enabling the right ads to be delivered to the right users in real-time using dynamic pricing models.

  • The Simple Side Of Programmatic in Programmatic Insider on 07/24/2014

    Despite the momentum from many major players in the marketing space, recent research by the Association of National Advertisers (ANA) and Forrester Consulting found that more than half of the marketers surveyed didn't understand programmatic well enough to buy and execute campaigns with it. Further, just one-quarter of U.S. client-side marketers understand and are using programmatic technology.

  • The Value Of Creative Messaging In Our Real-Time World  in Programmatic Insider on 06/08/2014

    According to the October 2013 report from Magna Global, it's estimated that worldwide programmatic ad spending and RTB will hit $12 billion this year. The growth in RTB is mostly driven by the ability for marketers to segment their audiences and target them effectively using all types of data from site visits to CRM and search data. When you apply automated buying and data to the actual creative, the message becomes extremely relevant to the end user, and, in many cases, will differ from consumer to consumer. Changing the creative elements of an ad is most commonly referred to as dynamic creative.

  • The Age Of Automation in Programmatic Insider on 05/08/2014

    Automation is the name of the game. For the marketing industry, automated technology has been illuminated through the recent rise of programmatic buying and RTB technology. As a result, everyone in the ecosystem -- from marketers to ad agencies, publishers and ad tech companies -- has experienced massive shifts in their products, whom they hire, and how they buy media, value an impression, and reach an audience. While RTB technologies and programmatic buying continue to fuel the momentum behind marketing automation, common themes are being called into question.

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