- The Mysterious Forces Of Marketing in
Marketing Insider on
09/14/2018
There are three primary groups, each with very different perspectives, needs, and assumptions: people, media and brands.
- Considering Trust In Marketing in
Marketing Insider on
08/07/2018
Here are four common causes for mistrust -- and what you can do to avoid them:
- 4 Attributes For Marketers in
Marketing Insider on
08/02/2018
If someone has all four of these attributes, the chances are that they'd make a marvelous marketer.
- Questions Every Marketer Needs To Ask - And Answer in
Marketing Insider on
06/13/2018
Every now and then, you might find yourself wondering how you ended up someplace. Sure, with GPS and Google Maps it's harder to get lost than it used to be, but it still happens. It can happen, too,
in the world of marketing. There are tools, data and channels to help move a message from point A to point B, but sometimes you might still lose your way.
- Paid Media And Public Relations: E're the Twain Shall Meet in
Marketing Daily on
08/18/2017
As long as it's earned media, everyone seems comfortable. As soon as there's a dollar sign attached, things become less clear. But does that make sense? No, not really.
- Sometimes, It's Tough To Be A Teen in
Engage:Teens on
05/25/2017
Is there anythings as irritating people who say, "everything will work out for the best" or "if you work hard enough, you're sure to succeed."? Both statements are false. For teens, it can be so hard
to realize things aren't going to work out as planned; but that's life, things rarely go as smoothly as we'd like no matter how hard you try.
- Oh, My Faking Head! in
Engage:Teens on
04/27/2017
Most thinking people agree that false information and hate speech are bad things that should be avoided and discouraged. This leads me to wonder how people who disagree with this perspective view the
issue. How could someone argue that fake news and hate speech are NOT problems? To understand that thought process, let's look at some recent attempts to engage teens to deal with the fake news
problem.
- The Truth, The Whole Truth And Nothing But The Truth in
Engage:Teens on
03/23/2017
Like everyone in today's topsy-turvy world, young people are struggling to separate fact from fiction. Fake news has become a catchall phrase that encompasses a wide range of communication and content
- everything from items intended to mislead to satire to honest mistakes to things people simply disagree with. It's a big problem, especially for teens who are in the process of forming their maps of
the media world. In this environment, the worst things brands and marketers can do is to further confuse the situation by producing and promoting false content themselves.
- The Gender Genie Isn't Going Back In The Bottle in
Engage:Teens on
02/23/2017
To continue the historic march of progress, President Trump yesterday rolled back President Obama's guidelines regarding transgender students' rights to use the school restrooms corresponding to their
gender identity. However one may feel about this particular development, the gender genie is not going back into the bottle and a growing number of brands and media companies seem to have gotten the
memo.
- How *NOT* To Engage Teens in
Engage:Teens on
01/26/2017
Last month I shared "The Ultimate 2017 Guide to Marketing to Teens." It offered six pointers for making 2017 a wonderful year. The tips were: tell lies, ignore facts, be offensive, make threats, look
backwards and ignore experts. I will confess right now that I must have been under the influence of a powerful psychoactive substance when I wrote this. These tips are exactly NOT how to engage with
teens (or anyone else).