Greg Peverill-Conti

Articles by Greg All articles by Greg

• The Mysterious Forces Of Marketing in Marketing Insider on 09/14/2018
  

  There are three primary groups, each with very different perspectives, needs, and assumptions: people, media and brands.

• Considering Trust In Marketing in Marketing Insider on 08/07/2018
  

  Here are four common causes for mistrust -- and what you can do to avoid them:

• 4 Attributes For Marketers in Marketing Insider on 08/02/2018
  

  If someone has all four of these attributes, the chances are that they'd make a marvelous marketer.

• Questions Every Marketer Needs To Ask - And Answer in Marketing Insider on 06/13/2018
  

  Every now and then, you might find yourself wondering how you ended up someplace. Sure, with GPS and Google Maps it's harder to get lost than it used to be, but it still happens. It can happen, too, in the world of marketing. There are tools, data and channels to help move a message from point A to point B, but sometimes you might still lose your way.

• Paid Media And Public Relations: E're the Twain Shall Meet in Marketing Daily on 08/18/2017
  

  As long as it's earned media, everyone seems comfortable. As soon as there's a dollar sign attached, things become less clear. But does that make sense? No, not really.

• Sometimes, It's Tough To Be A Teen in Engage:Teens on 05/25/2017
  

  Is there anythings as irritating people who say, "everything will work out for the best" or "if you work hard enough, you're sure to succeed."? Both statements are false. For teens, it can be so hard to realize things aren't going to work out as planned; but that's life, things rarely go as smoothly as we'd like no matter how hard you try.

• Oh, My Faking Head! in Engage:Teens on 04/27/2017
  

  Most thinking people agree that false information and hate speech are bad things that should be avoided and discouraged. This leads me to wonder how people who disagree with this perspective view the issue. How could someone argue that fake news and hate speech are NOT problems? To understand that thought process, let's look at some recent attempts to engage teens to deal with the fake news problem.

• The Truth, The Whole Truth And Nothing But The Truth in Engage:Teens on 03/23/2017
  

  Like everyone in today's topsy-turvy world, young people are struggling to separate fact from fiction. Fake news has become a catchall phrase that encompasses a wide range of communication and content - everything from items intended to mislead to satire to honest mistakes to things people simply disagree with. It's a big problem, especially for teens who are in the process of forming their maps of the media world. In this environment, the worst things brands and marketers can do is to further confuse the situation by producing and promoting false content themselves.

• The Gender Genie Isn't Going Back In The Bottle in Engage:Teens on 02/23/2017
  

  To continue the historic march of progress, President Trump yesterday rolled back President Obama's guidelines regarding transgender students' rights to use the school restrooms corresponding to their gender identity. However one may feel about this particular development, the gender genie is not going back into the bottle and a growing number of brands and media companies seem to have gotten the memo.

• How *NOT* To Engage Teens in Engage:Teens on 01/26/2017
  

  Last month I shared "The Ultimate 2017 Guide to Marketing to Teens." It offered six pointers for making 2017 a wonderful year. The tips were: tell lies, ignore facts, be offensive, make threats, look backwards and ignore experts. I will confess right now that I must have been under the influence of a powerful psychoactive substance when I wrote this. These tips are exactly NOT how to engage with teens (or anyone else).

Comments by Greg All comments by Greg

• Who Moved My Digital Inventory? by Bob Garfield (Garfield at Large on 08/29/2016)
  

  The question is though, what percentage of that $178B makes it to media companies as opposed to agencies, ad tech companies and data providers? That would be interesting to know and would be a more accurate measure of the health of the media industry.

• Teens, Sex And Trouble by Greg Peverill-Conti (Engage:Teens on 09/24/2015)
  

  To be clear, the song referenced in the piece isn't against sex, it's against rape. They're very different things.

• Make Time For Game Time by Greg Peverill-Conti (Engage:Teens on 03/10/2015)
  

  I agree with your disagreement to an extent. While it's true that you can engage around games without knowing the games, that engagement can end up being shallow. Think of Noah Vanderhoff in Wayne's World. Sure, he was able to engage kids with games but everyone thought he was a tool. If a brand has someone who does know and play it can only improve the quality of the connection.

• Advertisers Park Digital Dollars And Wait For Consumers To Catch Up Online by Laurie Sullivan (SearchBlog on 06/04/2014)
  

  I'm curious, are brands still waiting for their TV spend to result in an uptick in sales on the Home Shopping Network?

• Real-Time With Papa Smurf by Joe Mandese (RTBlog on 07/24/2013)
  

  Welcome back Joe, it sounds like a good break and an even better opportunity to reconnect.

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