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Ronald Kurtz

Member since April 2014Contact Ronald

Ron Kurtz is the founder and President of The American Affluence Research Center, which specializes in mailing lists of the truly affluent. Established in 2001 and with an exclusive focus on the affluent market, the American Affluence Research Center has become a recognized authority and a credible source of reliable insight and marketing information about the values, lifestyles, attitudes, and purchasing behavior of America's most wealthy consumers. Ron has held the positions of president and chief marketing officer of companies in the cruise and resort industries. He earned an MBA from The Harvard Graduate School of Business and a BBA from The University of Texas. A frequent writer for trade publications and speaker at industry functions, he is the author of the book Market Research: Strategy and Techniques, published by the American Management Association.

Articles by Ronald All articles by Ronald

  • Mail Surveys Are Good Source Of Essential Research in Engage:Affluent on 03/16/2015

    In part 1 of this series, we looked at big data and how it is the focus of much content in business and marketing media. There is no question that big data can be very useful, but big data can only provide a portion of the research that marketers of high end products need in order to understand and effectively market to the affluent and luxury consumers.

  • Research Data Needed To Understand Target Market in Engage:Affluent on 02/11/2015

    Marketers are inundated with data of all sorts from many different sources. It is vital to have a clear vision of what data is really needed to design an effective marketing strategy and plan. And then one must be careful to find an accurate and reliable source of the data that is considered essential.

Comments by Ronald All comments by Ronald

  • Lucky Loser: How Reality TV Fiction Creates A Deep Well Of Belief by Barbara Lippert (Mad Blog on 09/25/2024)

    I am continuously surprised and disappointed by the number of intelligent people who are Trump supporters. He is an expert con man. 

  • Mind Your Own Damn Business! by Barbara Lippert (Mad Blog on 08/07/2024)

    Thank you Barbara for your response. Shapiro might have been a better choice but only if Harris intended to strongly move the party toward the middle of the political spectrum. 

  • Mind Your Own Damn Business! by Barbara Lippert (Mad Blog on 08/07/2024)

    Hope you are right about the appeal of Walz, but I feel the Dems and Harris missed a rare opportunity to reform and strengthen the party by taking it more to the middle of the political spectrum, where polls show the majority of voters reside (from center right to center left), They are not represented by either party as less than 25% identify with each party. These voters want evolutionary (not revolutionary) change, bi-partisan compromise to resolve major issues, and common sense government. As independents, over half of voters do not feel either party is giving them this. 

  • Bringing The Cheap Heat: Trump's Reentry Into The Ring by Barbara Lippert (Mad Blog on 08/02/2024)

    Barbara Lippert is right on target with her observations and commentary. Don the Con is a great show man but his personality and instincts disqualify him to be president. 

  • Poor Little Rich Brands: Is Luxury In 'Crisis'? by Sarah Mahoney (Marketing Daily on 07/25/2024)

    Sales growth, which corporate profits are dependent on, is difficult when the aspirational luxury consumer is feeling the squeeze of high cost of living, large credit card debt, high interest rates, and a softening labor market for professionals. 

  • Prediction Science Does Not Support Biden Dropping Out by Ed DeNicola (Marketing Politics Weekly on 07/05/2024)

    The "over/under" bet for whether Biden will gain or lose voter confidence in his mental ability surely has greater risk for the lose result. I regret that, but in the absence of having and releasing the results of a proper medical exam, the odds are that his standing will only get worse. More press conferences and speeches will not get the job done. Time is of the essence. I hope the President will have a proper medical exam or withdraw from the nomination. If the latter, he should try to build a coalition around Harris and try to avoid party in fighting. She would have a good chance of winning if she redirected the Democratic party's agenda to appeal to the group positioned in the center right to the center left of the political spectrum. Polls show this is where the majority of voters reside and that they want evolutionary (not revolutionary) change and bi-partisan compromise to resolve the major issues facing us.

  • How To Infuse Innovation To Keep Your Marketing Cutting-Edge by Jeanette Alvey (Marketing Insider on 07/02/2024)

    During my career in marketing, I found one of the best paths to innovation and creativity was to start by challenging conventional wisdom.

  • What Luxury Fashion Brands Should Know About Changing Customer Landscape by Manfred Abraham (Marketing Insider on 06/25/2024)

    Don't understand the reference to the "emergence" of the aspirational luxury buyer or that "aspirational buyers are as valuable as traditional ones". Aspirational luxury buyers have been around for 30 or more years, if not forever. The traditional luxury buyers are more valuable than the aspirational buyers in terms of frequency and variety of luxury purchases, their average anual luxury expenditures, and the total sales volume of the group as a whole. 

  • Lowe's Brings Back CMO Position by Tanya Gazdik (Marketing Daily - Top of the News on 06/11/2024)

    Hope she will make their website and delivery procedures more user friendly for the mature consumers who are not digital experts. Could be a substantial business opportunity for Lowe's. 

  • Amid Somber D-Day Celebrations, Liz Cheney Surprises Us by Barbara Lippert (Mad Blog on 06/06/2024)

    Bravo Ben. Afriaid we don't have that level of patriotism today.

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