Charlene Weisler

Articles by Charlene All articles by Charlene

• Conservatives Lured By 'New,' Rather Than 'Improved' Product Messaging in Marketing Daily on 01/08/2024
  

  In other research from recent CLIK Conference, consumers found smaller, more frequent giving -- rather than one blow-out check -- a better sign of corporate social responsibility.

• Preparing The Media Industry's Next Generation: Future Now's Founder Margaret Kim in MediaDailyNews on 08/09/2023
  

  Kim advises students to "learn about the industry, connect with leaders as well as your peers, and volunteer with Future Now or other trade organizations to gain experience and hone skills."

• Building Global CTV Apps: Q&A With Norigin's Ajey Anand in MediaDailyNews on 05/23/2023
  

  "Increasing the times spent on apps alongside good content is the goal," says Anand.

• TV Of Tomorrow 2023: Q&A With Tracy Swedlow, Event Co-Exec Producer in MediaDailyNews on 05/03/2023
  

  Tracy Swedlow, co-exec producer of TV of Tomorrow and CEO, TMRW Corp., says: "In addition to fueling the growth of streaming, it's arguable that the pandemic also accelerated the rise of shoppable TV."

• Using AI To Translate Human Language Into Data: Q&A With Inuvo's Melodie Du in MediaDailyNews on 04/18/2023
  

  Inuvo has created a language-model-based, generative AI capable of identifying the words associated with the audience for any product, service, or brand.

• The Ultimate Interview: ChatGPT Forecasts Some Media Trends in MediaDailyNews on 03/01/2023
  

  Will linear TV be around in five years? Yes, according to ChatGPT.

• NYU, ARF Set Second Year Of Marketing Insights Certificate Program in MediaDailyNews on 02/02/2023
  

  "The program reinforces best practices, especially in areas where there is fuzziness," says ARF CEO Scott McDonald.

• CLIK Behavior Research Forum Focuses On Real-World Applications in MediaDailyNews on 01/11/2023
  

  "The best research is rigorous, but it is also relevant, and for me that always means starting in the marketplace," noted Professor Michael Barone.

• Digital Syndication Explained: Q&A With Madavor's Matthew Martinelli in Publishers Daily on 12/14/2022
  

  With syndication, you're possibly reaching an audience that might not be familiar with you -- and gaining added revenue.

• How Strong Is Consumer Trust in Your Brand? Q&A With Jebbit's Taylor Donnell in MediaDailyNews on 10/26/2022
  

  While legacy brands may have the advantage of brand recognition, many D2C brands fare better in consumer trust, according to Jebbit's study.

Comments by Charlene All comments by Charlene

• Kristin Dolan Named CEO Of AMC Networks by Joe Mandese (Television News Daily on 02/15/2023)
  

  Congratulations to Kristin. She is a great leader and very data savvy.

• A Look At Global Converged TV Trends: Q&A With TVSquared's Jamie Lemle by Charlene Weisler (MediaDailyNews on 11/16/2021)
  

  Thank you, Ed.

• Measurement In The Age Of Data and Fragmentation by Charlene Weisler (MediaDailyNews on 10/04/2021)
  

  Thanks Ed. Great comment and something to keep in mind.

• Explaining CPM Increase: Q&A With SQAD's Marc Krigsman by Charlene Weisler (MediaDailyNews on 02/19/2020)
  

  Thanks Ed!

• Thinking Out Of The Box: Q&A With CDA's Jin Kim by Charlene Weisler (Marketing Daily on 05/09/2019)
  

  Jin intended to say “recall rates” not retention rates. That is taken from a 2012 Nielsen study when mobile video was just starting to take off. Please see citation below:https://www.emarketer.com/Article/Mobile-Video-Bumps-Up-Brand-Health-Metrics/1009490

• Thinking Out Of The Box: Q&A With CDA's Jin Kim by Charlene Weisler (Marketing Daily on 05/09/2019)
  

  I will ask. Thanks for the comment.

• Operating In Bifurcated Media World: Q&A With Operative's Lorne Brown by Charlene Weisler (Television News Daily on 11/07/2018)
  

  Hi John,Good question. I was referring to impressions from a TV centric perspective which implies ads that are visible. In the digital space, I would presume that the impressions would be based on ad seen. Ideally impressions could be the common denominator for a range of platforms and media but perhaps defined differently according to platform. I am not sure that there is a common definition for impressions.Best,Charlene

• Looking Ahead To Tomorrow's Tech Advancements by Charlene Weisler (MediaDailyNews on 01/22/2018)
  

  Hi Jack, Great to hear from you. I have years of interviews, yours included, that have predictions. Maybe an article on how well we all predicted the industry is warrented!

• What Is The Future Of Television? by Charlene Weisler (Television News Daily on 10/19/2017)
  

  I don't think anyone will go out of business but I do think there will be a bit of pain as legacy media adapts to the new ad tech world. Think of how print has had to retrench and then adapt. And is print back to where they were before? Not yet.

• Technology No Longer Issue In Audience-Based Buying: Q&A With GABBCON's Gabe Greenberg by Charlene Weisler (MediaDailyNews on 07/26/2017)
  

  Ed, the response was from Gabe. His name was cut off the previous comment.

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