Articles by James All articles by James
- Fast Food Is One Big 'Happy Meal' For Cable Networks in
MediaDailyNews on
12/08/2015
During the last four broadcast years, the QSR has consistently held a 5% share of all ad spend on cable networks. Radio and digital as a whole have also shown consistent fast-food growth this year.
- Auto Advertisers Drive Off-The-Beaten Track in
MediaDailyNews on
11/16/2015
More recent, quarterly information shows that auto buyers are shifting their spending patterns. Total digital auto spend has grown rapidly in 2015, with the best spend results in Q3, up 26%. The major networks' digital assets were a major contributor to this growth, which is forecast to grow exponentially in the coming year.
Comments by James All comments by James
- Despite Streaming Audience Competition, Linear TV Ad Revenue Dipped Just 1% In 2019
by
Karlene Lukovitz
(Digital News Daily on
02/04/2020)
You are correct Ed. We are estimating national linear TV here based on the 70% of invoices from our agency partners bumped up against the Nielsen occurences to create a full market picture for 135+ networks. Thanks for clarifying!
- Updated: First 4 Months Signals Mixed 2019 Ad Market, Question Marks For Upfront Demand
by
Joe Mandese
(MediaDailyNews on
06/10/2019)
Apologies for the delay in replying Jon as I have been travelling. The table above is actually share, not growth, and I believe Joe will be correcting this soon. Best, James.
- Broadcast, Cable Viewing Numbers Drop
by
Wayne Friedman
(MediaDailyNews on
06/16/2015)
Fascinating to see SMI's just released ad dollars for May have fallen almost exactly in line with the ratings performance Wayne outlines above.
- RAB Cancels Quarterly Revenue Reports
by
Erik Sass
(MediaDailyNews on
05/13/2015)
Standard Media Index delivers spend data on 80% of the agency market on a monthly basis at a title/network level. TV, Radio, Print and Digital publishers accessing our data to get a real time and accurate read on what is really going on within their sector as these types of industry reports increasingly dry up.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
