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Pamela Danziger

Member since December 2015Contact Pamela

Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world's most influential consumers: the American Affluent. Her new mini-book, What Do HENRYs Want?, explores the changing face of America's consumer marketplace. As founder of Unity Marketing in 1992, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers. Author of five books and currently working on her sixth, Shops that POP!, she received the Global Luxury Award for top luxury industry achievers from Harper’s Bazaar. She was named to Luxury Daily’s Luxury Women to Watch in 2013. She is a member of Jim Blasingame: The Small Business Advocate’s Brain Trust and a contributing columnist to The Robin Report.

Articles by Pamela All articles by Pamela

  • How To Make Luxury Relevant Again in Engage:Affluent on 03/23/2017

    The luxury industry is at a tipping point. Both Euromonitor and Deloitte, global firms that study the luxury market, testify to it. They predict growth slowing in the global luxury market, with particular weakness in the Western Europe and North America.

  • Why Neiman Marcus Turned To A Small Retailer For Much-Needed Retailing Inspiration  in Engage:Affluent on 09/12/2016

    Specialty retailers, if you aren't convinced that you are positioned for the next big trend in retailing, then here is more proof. Another of the 'big boy' retailers, Neiman Marcus, is looking to a specialty retailer to help it restore some of its lost magic and learn some new tricks about how to sell in today's rapidly evolving retail landscape. Neiman Marcus just partnered with Story in New York City to tap its young, urban sophisticate customers and get some much needed buzz going about what it has to offer.

  • Macy's 100 And Its Collateral Damage in Marketing Daily on 08/25/2016

    While closing 15% of Macy's stores may help its balance sheet, the move is going to result in collateral damage that could have far-reaching consequences.

  • Elevate Luxury With Personalized Experiences in Engage:Affluent on 07/25/2016

    Let's face it. Most products positioned in the luxury sphere offer exceptional quality, workmanship and styling. These brands have aced the product-centric side of the marketing equation. As a result, luxury brands have largely become commoditized with comparable high-end products offering much the same features and benefits, with minor tweaks here and there.

  • Marketing To Women: You Can't Afford Not To in Engage:Affluent on 05/24/2016

    Recently I addressed the M2W: Global Summit on Marketing to Women (#M2W), hosted by PME Enterprises and presented by Google. In preparing my remarks, I pondered why in 2016 we needed a marketing to women conference at all? Why wasn't it a marketing to people conference instead?

  • Luxury Market Prospects For 2016: How To Find Growth?  in Engage:Affluent on 05/17/2016

    The U.S. retail industry started out 2016 under a dark cloud after 2015 ended as the worst in retail since 2009. Excluding the automobile sector and dining services, the retail industry dropped 0.2% from previous year.

  • How To Sell A Million-dollar Home in Engage:Affluent on 03/15/2016

    The Wall Street Journal recently reported that sales of luxury homes has stalled, while the entry-level market is hot. They report "Housing has become a tale of two markets, brokers and economists said, with lower-priced homes selling quickly even as inventory of expensive ones piles up."

  • Home Is Where Luxury Lives in Engage:Affluent on 02/11/2016

    The home furnishings market was hit, and hit hard, by the recession. Not until 2014 did the home furnishings market claw its way back to pre-recession levels.

  • Millennials' Wealth Wave: When It Arrives, Will Your Brand Be Ready? in Engage:Millennials on 01/15/2016

    At a recent NYC Luxury Marketing Council meeting, Linda Ong, CEO of TruthCo., an omnichannel branding firm, said: "In 2017, Millennials will eclipse Baby Boomers in luxury spending." Sounds impressive and reassuring. But whether or not this prediction is true, this sound bite says nothing about what it means for your particular brand. Nor how to make sure your brand gets its fair share of that future luxury spending.

  • Millennials' Wealth Wave: When It Arrives, Will Your Brand Be Ready? in Engage:Affluent on 12/30/2015

    At a recent NYC Luxury Marketing Council meeting, Linda Ong, CEO of TruthCo., an omnichannel branding firm, said: "In 2017, Millennials will eclipse Baby Boomers in luxury spending." Sounds impressive and reassuring. But whether or not this prediction is true, this sound bite says nothing about what it means for your particular brand. Nor how to make sure your brand gets its fair share of that future luxury spending.

Comments by Pamela All comments by Pamela

  • How To Make Luxury Relevant Again by Pam Danziger (Engage:Affluent on 03/23/2017)

    Ron, I'm with you.  A much better approach is to define the market according to consumer dimensions with income/wealth being quantifiable measures of Who can AFFORD to buy.  But there still is another critical variables:  Who has the WILLINGNESS to buy.   We shouldn't discount the lower income HENRYs, for example, as they can trade up to luxury on occasion, but they don't like luxury as everyday lifestyle. But then who really does these days???  It simply isn't cool.

  • How To Make Luxury Relevant Again by Pam Danziger (Engage:Affluent on 03/23/2017)

    Linda,  Problem with defining luxury is that it is totally subjective, re 'luxury is a mindset.'  As a result, companies that compete in the industry are self selecting, i.e. they decide they belong to that 'group.'  Bain, Deloitte and Euromonitor tend to define the industry by company profiles, but many folks argue that Michael Kors doesn't belong in the same group with Hermes.  Murky world.  But for the Luxury Daily/Unity Marketing study we surveyed industry insiders, i.e. executives that self select by subscribing to the Luxury Daily newsletter.  I invite you to visit my website www.unitymarketingonline.com where I write much about luxury from the perspective of affluent consumers, which I can more precisely define as the top 20% of U.S. households based on income.  Now whether they see themselves as 'luxury customers' is another question.      

  • Goodbye, Front Desk by Harvey Chipkin (Marketing: Travel on 05/16/2016)

    Erica Jong in Fear of Flying (1973) coined the term "Zipless F*ck" which is exactly what I think of when I see hotels going mobile and forcing guests to DIY with electronic check in.  Hey, it's called the 'hospitality industry' and no computer terminal can deliver hospitality.  Just look at what has happened to the airlines -- another look back to 1973 when air travel was a luxurious experiences -- which now force us to check in for our flights before we even leave for the airport. We desparately need more people interaction and personalization in all aspects of our lives.  It would make the world an eminently better place.   

  • Everyone In Travel Needs To Welcome The HENRYs by Gary Leopold (Marketing: Travel on 01/04/2016)

    Thanks for recognizing HENRYs are hot!  They are the luxury customers of the future,  and even today can trade up when value is reall there.  Gary, going to send you a copy of my new mini-book, What Do HENRYs Want?, as thank you for spreading the word.

  • Millennials' Wealth Wave: When It Arrives, Will Your Brand Be Ready? by Pam Danziger (Engage:Affluent on 12/30/2015)

    Ron,  Couldn't agree more, the Millennials will have a totally new and different take on luxury, most especially not luxury as defined by their parents' or grandparents' generation.  Here is another piece I recently contributed to The Robin Report on that topic in particular.http://www.therobinreport.com/how-talk-luxury-millennials/Happy New Year, all!

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