- Tailing Personalization: Few Brands Say They Are Very Good At It
Email Insider, Ray Schultz - Tuesday, January 10, 2023
Budget issues are a bigger challenge than they were last year, Ascen ...
- Marketers Aim For Efficiency And Higher Customer Scores, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 10, 2023
Over a third of marketers are putting a high priority on boosti ...
- West Monroe Names Jay Herratti To Board
Email Marketing Daily, Ray Schultz - Tuesday, January 10, 2023
Herratti is CEO of TED Conferences, a not-for-profit conference and digital med ...
- 'Washington Post' Features Interactive Game In The New Space Age Section
Publishers Daily, Ray Schultz - Monday, January 9, 2023
Readers have a chance to navigate through a field of space debr ...
- Start.io Partners with Pixalate To Fight Ad Fraud On Its Mobile Programmatic Platform
Publishers Daily, Ray Schultz - Monday, January 9, 2023
Arrangement is designed to ensure that all ad inventory is legitimate. ...
- Time Appoints Sade Muhammad As CMO
Publishers Daily, Ray Schultz - Monday, January 9, 2023
Muhammad joins Time from Forbes as Time enters its centennial year. ...
- Scam Emails Claim They Are From Ulta Beauty
Around the Net in Email, Ray Schultz - Monday, January 9, 2023
Emails purporting to be from Ulta Beauty are offering a $500 gi ...
- Giving Back: So-So Holiday Sales Offset By Big Jump In Returns
Email Insider, Ray Schultz - Monday, January 9, 2023
Salesforce reports major hikes in online discounts, BOPIS and returns during 20 ...
- Braze Names Myles Kleeger, Astha Malik And Priyanka Singh To C-Level Titles
Email Marketing Daily, Ray Schultz - Monday, January 9, 2023
Singh will serve as chief people officer. Malik will head new centraliz ...
- Email Rated As Top B2B Lead Generation Tool
Email Marketing Daily, Ray Schultz - Monday, January 9, 2023
A UK survey shows that 59% of marketers believe B2B is twi ...
- Quebec Firm Offers Tool For Moving B2B Leads Through Funnel
Email Marketing Daily, Ray Schultz - Monday, January 9, 2023
DataSun Marketing unveils Increasify, a solution built on a new algorithm. ...
- Sqoop, News Service For Journalists, Is Closing
Publishers Daily, Ray Schultz - Friday, January 6, 2023
Bill Hankes, founder and CEO, shared what he called the disappointing ne ...
- The Trade Desk Offers Cross-Channel Data Tool For Ad Buyers
Publishers Daily, Ray Schultz - Sunday, January 8, 2023
The new technology, Galileo, allows advertisers to make use of first-party dat ...
- 'Golf Course Industry' Increases Email Newsletter Frequency, But Reduces Items
Publishers Daily, Ray Schultz - Sunday, January 8, 2023
The 'Fast & Firm' newsletter is moving from weekly to three tim ...
- Twitter Hack Exposes 235 Million Emails
Around the Net in Email, Ray Schultz - Friday, January 6, 2023
A Twitter hack has exposed 235 million personal emails. Persons who ha ...
- Email Sand Traps: How To Keep Your Messages From Being Blocked
Email Insider, Ray Schultz - Friday, January 6, 2023
Litmus and Salesforce offer tips to help marketers get emails into t ...
- B2B Brands Are Spending On ABM This Year, Study Finds
Email Marketing Daily, Ray Schultz - Friday, January 6, 2023
B2B marketers plan to invest in ABM this year, but face sever ...
- Marketers Face Several New State Privacy Laws
Email Marketing Daily, Ray Schultz - Friday, January 6, 2023
Some laws have taken effect, while others will be implemented later ...
- Group Urges Porn Sites To Follow Louisiana's Age Verification Law
Publishers Daily, Ray Schultz - Thursday, January 5, 2023
The new law is designed to prevent exploitation and other harms. ...
- AOP Works With Media Firms to Drive Environmental, Social Governance
Publishers Daily, Ray Schultz - Thursday, January 5, 2023
The Association of Online Publishers is partnering with GenZeN and Right Thi ...
- 2023 Forecast: Data Will Change Marketing This Year
Around the Net in Email, Ray Schultz - Thursday, January 5, 2023
Data will change marketing in 2023: Here is an analysis of h ...
- Words To Live By: Language That Engages Consumers - Or Drives Them Away
Email Insider, Ray Schultz - Thursday, January 5, 2023
Email marketers can win customers with words like "announcement" and "arrived" ...
- Meta, IRI 'Closed-Loop' Tool Helps Retailers Measure Impact Of Shopper Marketing
Email Marketing Daily, Ray Schultz - Thursday, January 5, 2023
Ansa is an IRI-powered SaaS platform that helps retailers measure the impa ...
- B2B Content More Likely To Be Used By Sellers When Top Peers Suggest It: Study
Email Marketing Daily, Ray Schultz - Thursday, January 5, 2023
Team leaders and marketers do not achieve the same strong results wh ...
- TipRanks To Acquire 'The Fly,' Digital Publisher of Financial News
Publishers Daily, Ray Schultz - Wednesday, January 4, 2023
The firms serve retail investors with financial data and analysis. ...
- Publishers Urged To Use First-Party Data, Cultivate Gen Z
Publishers Daily, Ray Schultz - Wednesday, January 4, 2023
In 2022, publishers faced rising print production costs, but saw digital growt ...
- Digital Veteran Andrew Morse Named Publisher Of The Atlanta Journal-Constitution'
Publishers Daily, Ray Schultz - Wednesday, January 4, 2023
Morse headed digital at CNN and has also served Bloomberg and A ...
- Gannett Reduces Printing At One Plant, Closing Another
Publishers Daily, Ray Schultz - Thursday, January 5, 2023
Company continues its cost-cutting and evolution from print to digital. ...
- A Primer On How And Why To Use BIMI
Around the Net in Email, Ray Schultz - Wednesday, January 4, 2023
BIMI allows businesses to display their brand logos in subject lines ...
- A 'D' For DMARC: Email Validation System Has Holes
Email Insider, Ray Schultz - Wednesday, January 4, 2023
Bad actors can get around DMARC, but not if companies utilize ...
