- Targeting Customers Without Cookies
Around the Net in Email, Ray Schultz - Wednesday, June 7, 2023
With cookies set to disappear, contextual targeting can enable marketers provide personalizati ...
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing
Email Insider, Ray Schultz - Wednesday, June 7, 2023
The U.S. has a high click-to-open rate -- and also a hi ...
- Integrate Launches App For Capturing Third-Party B2B Event Data
Email Marketing Daily, Ray Schultz - Monday, June 5, 2023
The company says marketers face difficulties in connecting leads and related d ...
- Salesforce To Launch Generative AI Tools For Marketing And Commerce
Email Marketing Daily, Ray Schultz - Wednesday, June 7, 2023
Marketers can generate personalized emails and create audience segments, the company s ...
- RevSure, B2B Pipeline Firm, Wins $6M In Seed Funding
Email Marketing Daily, Ray Schultz - Wednesday, June 7, 2023
The company hopes to deepen investments in product engineering and AI technol ...
- Conversica Integrates Its Conversational Platform With Salesforce Marketing Cloud
Email Marketing Daily, Ray Schultz - Wednesday, June 7, 2023
The partnership will allow brands to conduct two-way conversations with customers with ...
- 'Time' Offers AI-Driven News Quizzes Based On Archival Content
Publishers Daily, Ray Schultz - Tuesday, June 6, 2023
But ChatGPT mangles one question on Taylor Swift, "Time "reports. ...
- News Trade Group Issues Principles To Govern Use Of Content By Gen AI Systems
Publishers Daily, Ray Schultz - Tuesday, June 6, 2023
News organizations are in talks to establish rules, reports state. ...
- Company Forms Steering Committee With Publishers To Explore Programmatic
Publishers Daily, Ray Schultz - Tuesday, June 6, 2023
Ziff Davis and Publishers Clearing House join Sovrn on exploratory committee. ...
- BarkBox Boosts Conversions With Email Tests
Around the Net in Email, Ray Schultz - Tuesday, June 6, 2023
Subscription retailer BarkBox has tested two email marketing campaigns for its Durab ...
- Waiting On Email: Channel Is Last In Providing Customer Satisfaction
Email Insider, Ray Schultz - Tuesday, June 6, 2023
Email falls far behind live chat or phone conversation with an agen ...
- Twilio Unveils AI Product Designed To Drive Personalization
Email Marketing Daily, Ray Schultz - Tuesday, June 6, 2023
The new tool infuses AI across all customer touchpoints, the company s ...
- Act-On Software Launches Gen AI Product For Email Senders
Email Marketing Daily, Ray Schultz - Tuesday, June 6, 2023
Act-On Software has debuted a generative AI tool for creating marketing email ...
- 6sense Offers AI Writing Feature For B2B Sales Teams
Email Marketing Daily, Ray Schultz - Tuesday, June 6, 2023
The firm's Conversational Email assistant manages replies. ...
- Spotify Lays Off 2% Of Its Workforce In Podcast 'Pivot'
Publishers Daily, Ray Schultz - Monday, June 5, 2023
The company claims to have 100 million podcast listeners. ...
- Gannett Staffers Walk Off Job On Monday
Publishers Daily, Ray Schultz - Monday, June 5, 2023
The action reportedly is the largest in Gannett's history. ...
- Lillian Xu Hired As Executive Director OF Audio Business At Vox Media
Publishers Daily, Ray Schultz - Monday, June 5, 2023
Xu joins Vox Media from New York Public Radio. ...
- BIMI-Related Gmail Vulnerability Is Probed By Google
Around the Net in Email, Ray Schultz - Monday, June 5, 2023
A Gmail security vulnerability related to BIMI (Brand Indicators for Message Identificatio ...
- B2B Before And After: Budgets Recover From 2020, But Brands Face Many Hurdles
Email Insider, Ray Schultz - Monday, June 5, 2023
Email is widely used in the U.S., and even more so ...
- Demandbase Deploys Generative AI To Create B2B Buying Groups
Email Marketing Daily, Ray Schultz - Monday, June 5, 2023
The new platform enhances ABM capabilities by generating committee-level purchasing groups. ...
- Spectrum Down On Monday, But Firm Says Service Is Restored
Email Marketing Daily, Ray Schultz - Monday, June 5, 2023
Service went out Monday morning. Microsoft Outlook has also suffered an out ...
- Terence Samuels Named Editor In Chief Of 'USA Today'
Publishers Daily, Ray Schultz - Saturday, June 3, 2023
Michael McCarter, who served as interim EIC following Nicole Carroll's departure, h ...
- Meta Is Testing Its Ability To Block News Content In Canada
Publishers Daily, Ray Schultz - Saturday, June 3, 2023
Tech giant threatens to kill news in Canada and California if journali ...
- Edward Enninful To Step Down As EIC Of British 'Vogue' To Take On Broader Role
Publishers Daily, Ray Schultz - Sunday, June 4, 2023
Enninful will become editorial advisor of British Vogue and global creative a ...
- Summer Is The Time For Omnichannel Marketing
Around the Net in Email, Ray Schultz - Friday, June 2, 2023
Consumers are in a mood to shop during the summer season, resear ...
- Automation Shellout: Marketing Is Key Part Of Customer Experience Spend
Email Insider, Ray Schultz - Friday, June 2, 2023
Most companies have difficulty automating the customer experience, Jitterbit reports. ...
- Company Offers Personas Based On Buyer Attributes
Email Marketing Daily, Ray Schultz - Friday, June 2, 2023
EdenPersona relies on an AI tool to generate marketing personas. ...
- Gmail Mobile Users Can Now See Top Search Results In A Dedicated Section
Email Marketing Daily, Ray Schultz - Friday, June 2, 2023
Google is adding AI capability for Android and iOS based on memb ...
- Folloze And Outreach Create An Interface To Support B2B Communications
Email Marketing Daily, Ray Schultz - Friday, June 2, 2023
Users can auto-personalize content experiences via the two platforms. ...
- ArcSpan Tool Helps Publishers Monetize Direct-Sold And Programmatic Ad Sales
Publishers Daily, Ray Schultz - Thursday, June 1, 2023
New solution can enable large and mid-sized publishers overcome legacy systems, ArcSp ...