- Validity Upgrades Solution For Helping Salespeople Access Data
Email Marketing Daily, Ray Schultz - Tuesday, February 8, 2022
Data from multiple sources is consolidated in one view, the company s ...
- ZoomInfo Launches Account-Based Marketing Tool As Part Of Ops Suite
Email Marketing Daily, Ray Schultz - Tuesday, February 8, 2022
The new offerings include MarketingOS, SalesOS, OperationsOS, and RecruitingOS. ...
- Republican Rep Accuses Fellow GOP Pol Of Using Her Email List
Around the Net in Email, Ray Schultz - Monday, February 7, 2022
Rep. Heather Scott (R-ID) has accused fellow a Republican of using h ...
- It's Time To Rethink The Humble Email And Automate
Around the Net in Email, Ray Schultz - Monday, February 7, 2022
Email has changed: Brands must now move beyond the basics and u ...
- Green Light To Work Harder: Non-Techies Are 'Empowered' To Drive Automation
Email Insider, Ray Schultz - Monday, February 7, 2022
Over half of companies seek to have workers use low-code tools f ...
- Phishing Scheme Hits Email Platform Zimbra: Report
Email Marketing Daily, Ray Schultz - Monday, February 7, 2022
A two-wave attack is targeting European governments and media, Volexity writes. ...
- Brick Marketing Acquires Search Engine Marketing Of New England
Email Marketing Daily, Ray Schultz - Monday, February 7, 2022
Search Engine Marketing of New England is an association that provides educati ...
- Gmail Is Apparently Up And Running, Despite Reports Of Outage
Email Marketing Daily, Ray Schultz - Monday, February 7, 2022
Reports spiked around 2 p.m. ET, then flattened out. Most complained abo ...
- Are You Ready For A Marketing Automation Platform?
Around the Net in Email, Ray Schultz - Friday, February 4, 2022
Marketing automation platforms streamline B2B marketing tasks like lead management, email campai ...
- The Rules Of The Game Change: B2B Brands Face Privacy Issues, Other Challenges
Email Insider, Ray Schultz - Friday, February 4, 2022
First-party data will be essential as third-party cookies disappear, and firms wi ...
- Gmail Pulls Lowest Retail Engagement After Opening, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 4, 2022
Jewelry produces the highest engagement rates, and health & wellness have t ...
- Bluecore And Criteo Partner On Digital Ad Personalization
Email Marketing Daily, Ray Schultz - Friday, February 4, 2022
The firms say the partnership can help retailers increase return on ...
- Gmail Is About To Have A New Look At Work
Around the Net in Email, Ray Schultz - Thursday, February 3, 2022
Google’s new Gmail look will be available to try this month a ...
- Gen Z Bets: Group Demands Transparency, But Not So Worried About Privacy
Email Insider, Ray Schultz - Thursday, February 3, 2022
Gen Z consumers are more likely to shop by smartphone, and g ...
- Acxiom Teams Up With Treasure Data On Identification
Email Marketing Daily, Ray Schultz - Thursday, February 3, 2022
The arrangement will help brands market in a cookieless ecosystem, the fi ...
- Sendlane Adds SMS/MMS Tools To Its Suite
Email Marketing Daily, Ray Schultz - Thursday, February 3, 2022
Sendlane contends that SMS/MMS work better when used with email marketing. ...
- Why B2B Sales And Marketing Teams Need A New Model
Around the Net in Email, Ray Schultz - Wednesday, February 2, 2022
Most B2B brands use a “serial,” or linear approach to selling—marketing engag ...
- Data Doings: How Brands Use Information To Generate Demand
Email Insider, Ray Schultz - Wednesday, February 2, 2022
Most firms say they are effective at collecting and analyzing data, Ascen ...
- Brand Trust Takes Over As Lead Factor In The Customer Experience
Email Marketing Daily, Ray Schultz - Wednesday, February 2, 2022
More U.S. shoppers relate to the brand than the purchase, customer servi ...
- INKY Offers Outbound Email Security Product
Email Marketing Daily, Ray Schultz - Wednesday, February 2, 2022
The new tool protects the outbound as well as inbound email flo ...
- Email Tracking Continues, Blocking Tool Is Offered: Report
Around the Net in Email, Ray Schultz - Tuesday, February 1, 2022
ProtonMail has rolled out a product that blocks companies from tracking wh ...
- Why Brands Need Contact Preference Centers
Around the Net in Email, Ray Schultz - Tuesday, February 1, 2022
Preference centers build engagement and trust. Here’s a primer on why consume ...
- Pandemic Fog: Consumers Feel Less Secure, Not Understood By Brands
Email Insider, Ray Schultz - Tuesday, February 1, 2022
Email marketers must cope with shifting consumer demands and even shopper identitie ...
- A New Security Tool, Three-Step Authentication, Offered By NordPass
Email Marketing Daily, Ray Schultz - Tuesday, February 1, 2022
In addition to providing their email address and password, account holders wou ...
- Susan Lattmann And Sarah Liebel Join Aterian Board
Email Marketing Daily, Ray Schultz - Tuesday, February 1, 2022
Greg Petersen will leave the board of the ecommerce company on Apr ...
- Email Can Help Drive Post-Holiday Sales
Around the Net in Email, Ray Schultz - Monday, January 31, 2022
Email is a powerful marketing tool, and should be used for tas ...
- How iOS 15 Is Affecting Email Marketing
Around the Net in Email, Ray Schultz - Monday, January 31, 2022
All iOS 15 devices, including iPhones, iPads, Apple Watches, register all incomi ...
- Social Climbing: Email Knocked From Top Slot With B2B Marketers
Email Insider, Ray Schultz - Monday, January 31, 2022
Social is now first, and email has slipped slightly as a sour ...
- Every Email Has Its Price: Consumers Demand Value In Exchange For Sharing Addresses
Email Marketing Daily, Ray Schultz - Monday, January 31, 2022
Most consumers are comfortable with companies having their email and other detai ...
- Email Tops Marketing Uses Of Artificial Intelligence, Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 31, 2022
Email personalization is the top method, with chatbots now in second plac ...