Email Tops Marketing Uses Of Artificial Intelligence, Study Finds
- by Ray Schultz , January 31, 2022
Email personalization is the top way companies use AI to improve customer satisfaction, according to AI-Powered Language: A New Era Of Enhanced Customer Engagement, a study released Monday by Persado, conducted by Coresight Research.
Respondents to the survey listed these activities for AI:
- Email personalization — 77%
- AI chatbots — 64.0%
- Product recommendation — 60.7%
- Personalized ad targeting — 46.1%
- Dynamic pricing — 43.8%
- Better identification of customer segment analysis — 37.1%
In addition, 78.3% say they hold AI accountable for creative development and execution.
Moreover, 78.2% cited the efficient use of first-party data as very or extremely important for AI in digital marketing. Moreover, 86.1% of respondents are already using first-party data for marketing purposes.
Of those polled, 78.2% cite that advanced technologies in digital marketing are very or extremely important for improving the customer experience. And they’re experimenting in these ways:
- Facial and voice recognition — 44.2%
- Personalized channel experience — 43.0%
- Natural-language processing to generate content — 41.2%
- Improved customer segmentation — 35.2%
- Real-time offer generations for effective product promotion — 27.9%
In addition, 74.5% agree or strongly agree that using AI helps organizations manage challenges related to offering personalized customer experiences.
And 53.9% are using AI or ML to offer a personalized experience to customers. Only 6.7% do not leverage or plan to leverage these advanced technologies.
Coresight Research surveyed 165 executives in November 2021.
