• by Ray Schultz , February 8, 2022

Go-to-market software firm ZoomInfo has launched an account-based marketing (ABM) platform that it says can align sales and marketing within a unified system. 

The new product, MarketingOS, is one of four platforms that comprise RevOS, an operating system that encompasses, sales, operations and recruiting. All the products were announced on Tuesday. 

MarketingOS helps ABM teams target and convert leads via email, display, SMS, social and other channels, the firm claims.  

This is facilitated by ZoomInfo’s B2B database and data science algorithms, says Henry Schuck, founder and CEO of the company. 

MarketingOS helps brands turn websites into digital storefronts with enriched forms, unique visitor tracking, and human-first chat experiences. 

RevOS provides a unified login and app administration experience, the company says. All tools are managed from a single dashboard, it adds. 

The other platforms comprising RevOS are SalesOS, OperationsOS, and RecruitingOS.