- Big Bang Budgets: Firms Plan To Spend More On Martech This Year
Email Insider, Ray Schultz - Monday, March 28, 2022
Email platforms are among the top three platforms brands plan to inve ...
- Braze Groups New And Existing Tools In Bid To Help Clients Use First-Party Data
Email Marketing Daily, Ray Schultz - Monday, March 28, 2022
Braze for Commerce helps brands deliver contextually relevant experiences, the company s ...
- Legendary Direct Marketer Joe Sugarman Dies At 83
Email Marketing Daily, Ray Schultz - Monday, March 28, 2022
Sugarman sold BluBlocker sunglasses in early TV infomercials, and was known f ...
- Emailsforce Debuts Email Platform For SMBs
Email Marketing Daily, Ray Schultz - Monday, March 28, 2022
Features of the platform include a new interface and a new ema ...
- Google Rolls Out Notification Control Feature For Gmail Users
Around the Net in Email, Ray Schultz - Friday, March 25, 2022
Google is offering a feature that allows Gmail users to pause notifications ...
- True Believer Email: Brands Pull Higher ROI By Mentioning Black, LGBTQ Events
Email Insider, Ray Schultz - Friday, March 25, 2022
Emails and texts that talked about these themes scored higher ROI a ...
- Hiver Adds Live Chat Option For Use in Gmail
Email Marketing Daily, Ray Schultz - Friday, March 25, 2022
Users can work within Gmail and avoid the need to switch too ...
- Ageism Is: Older People Often Depicted In Marketing As Declining, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 25, 2022
Older people want to be depicted in ads as vital people w ...
- Teenagers Arrested In UK For Okta, Microsoft Corp. Hacks
Email Marketing Daily, Ray Schultz - Friday, March 25, 2022
The seven suspects were released and have not been charged. The hac ...
- Evergreen Email Marketing Ideas
Around the Net in Email, Ray Schultz - Thursday, March 24, 2022
There’s no secret to successful email marketing—except one: You have to p ...
- Speaking My Language: Shoppers Say Product Info They Get Is Mostly Good
Email Insider, Ray Schultz - Thursday, March 24, 2022
Consumers are mostly satisfied with product information they get through various channel ...
- Hero Digital Names Erin Lynch As Chief Creative Officer
Email Marketing Daily, Ray Schultz - Thursday, March 24, 2022
Lynch previously served as senior vice president, executive creative director at R ...
- Consumers Want In-Depth Personalization, Executive Says
Email Marketing Daily, Ray Schultz - Thursday, March 24, 2022
3radical CEO Michael D. Fisher says personalization needs to reflect motivation a ...
- LinkedIn Adds A Newsletter Feature
Around the Net in Email, Ray Schultz - Wednesday, March 23, 2022
LinkedIn has added a feature to Company Pages that allows brands ...
- Big-Hearted Marketing Brands Place Higher Priority On 'Values' Than Consumers Do
Email Insider, Ray Schultz - Wednesday, March 23, 2022
But people in the upper income brackets are more likely to ...
- New LiveIntent Partnership Said To Deliver Email Audiences To Web Advertisers
Email Marketing Daily, Ray Schultz - Wednesday, March 23, 2022
The arrangement with Audiencerate will use that firm's Google integration to he ...
- Emplifi Launches Livestreaming Service For Shopping
Email Marketing Daily, Ray Schultz - Wednesday, March 23, 2022
The move follows Emplifi's acquisition of video streaming firm Go Instore la ...
- Email-Blocking Service Raises $3.3 Million In Seed Capital
Email Marketing Daily, Ray Schultz - Wednesday, March 23, 2022
Gated will force unknown senders to make a charitable donation to rea ...
- Getting To Maximum Email Deliverability
Around the Net in Email, Ray Schultz - Tuesday, March 22, 2022
Email marketing platforms report the percentage of “delivered” emails, but that m ...
- B2B Brands Need To Move Beyond Old-Fashioned Lead Gen
Around the Net in Email, Ray Schultz - Tuesday, March 22, 2022
The linear lead-to-MQL approach used by many. B2B firms depends on bloated pipelin ...
- I Want: Gen Zers And Millennials Are Practical When Buying Financial Services
Email Insider, Ray Schultz - Tuesday, March 22, 2022
Gen Xers are more inclined to focus on emotional factors, while Boome ...
- Zeta Global Acquires ArcaMax, Email Newsletter Firm
Email Marketing Daily, Ray Schultz - Tuesday, March 22, 2022
The purchase of ArcaMax expands permission-based identities to 235 million, the compa ...
- HubSpot Cryptocurrency Clients Victimized By Hackers
Email Marketing Daily, Ray Schultz - Tuesday, March 22, 2022
Fewer than 30 customers were affected by the cyber attack, HubSpot s ...
- Bluecore Adds Sherene Hilal And Ryan Deutsch To C-Suite
Email Marketing Daily, Ray Schultz - Tuesday, March 22, 2022
Bluecore also named Arvind Krishnan as SVP, engineering. Hilal will lead t ...
- The Correct Way To Use Drip Email Campaigns
Around the Net in Email, Ray Schultz - Monday, March 21, 2022
Drip email campaigns produce high conversion and engagement rates. But most bran ...
- Banks Need To Learn That Email Marketing Has Changed
Around the Net in Email, Ray Schultz - Monday, March 21, 2022
Email remains a workhorse for many financial institutions. But many use ...
- Target Practice: Brands Need To Do A Better Job Of Personalizing, Consumers Say
Email Insider, Ray Schultz - Monday, March 21, 2022
Over half of consumers would share personal data in return for personaliz ...
- Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Most customers don't understand what the notices actually mean to them, T ...
- Simon Data Partners With Snowflake To Enhance CDP
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Clients will have an easier way to access and leverage customer dat ...
- Sinch Partners With CDP Provider Treasure Data
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Sinch, the parent company of Mailgun, Mailjet and Email on Acid, wi ...