Scott Lahde

Articles by Scott All articles by Scott

• Why Growth Marketing Means Everything -- And Nothing in Marketing Insider on 03/03/2020
  

  Why this persistent buzz around growth marketing from every corner of the marketing world?

• Why Growth Marketing Means Everything -- And Nothing in Marketing Insider on 09/09/2019
  

  Why this persistent buzz around growth marketing from every corner of the marketing world?

• Erosion Of Trust In Advertising--So What? in MAD on 11/15/2016
  

  It would be ridiculous for me to list even a single example of how consumers' trust of advertisers and advertising in general has been deteriorating over the past decade or two. It's been so widely reported and has reached such epidemic proportions, that it's simply become the norm. But what hasn't been discussed is that it might not be a bad thing at all.

Comments by Scott All comments by Scott

• Why Growth Marketing Means Everything -- And Nothing by Scott Lahde (Marketing Insider on 03/03/2020)
  

  Great point. Thx for the comment.

• Why Growth Marketing Means Everything -- And Nothing by Scott Lahde (Marketing Insider on 09/09/2019)
  

  Amen.

• Video Ad Effectiveness Firm Promotes Katie Evans To Chief Operating Officer by Tobi Elkin (Real-Time Daily on 03/06/2017)
  

  Tobi, you know I like you and respect you as a reporter, and I do not dispute that almost all ad tech companies change their boilerplates constantly (probably to appease their investors), but that change seems to blatantly promote their "effectiveness." They are still just basically a video ad network. Period. Let's be honest, they are NOT Double Verify or Moat, as that description implies. On a related note, I think I have HAD IT with ad tech. Unless I am approached for support by an ad tech company that is 1000% compelling, I want no part of that world any more...;)

• Video Ad Effectiveness Firm Promotes Katie Evans To Chief Operating Officer by Tobi Elkin (Real-Time Daily on 03/06/2017)
  

  video ad effectiveness firm? Not sure I buy that.

• DDB Worldwide Chairman Says Media And Creative Should Never Have Separated; Envisions A Re-Marriage by Richard Whitman (Mediapsssst on 02/19/2017)
  

  Huh? What?! With all due respect to Keith Reinhard, who's career is storied and legendary (and who is a really nice guy to boot) this argument (or suggestion?) is about 10 years stale. Unfortunately, it sounds as if he's been detached from the industry and been "Emeritus" for a few too many years. Agencies began reintegrating media and creative at least 8 or 10 years ago. Agencies that did not, have been left in the dust and are doing an active disservice to clients.

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