Cori FermanMember since April 2007Contact Cori
- Account management leo burnett
- 35 w. wacker drive
- chicago Illinois
- 60601 USA
Articles by Cori All articles by Cori
- Laboring Ways For Healthy And Happy Employees in
Marketing: Health on
An August 2013 Gallup Work and Education Survey shows that Americans, despite the sometimes-questionable facial expressions after 5 pm, are passionate about work. In fact, this passion is so strong that ~70% of American workers say they would continue working even if they won $10 million in the lottery. (Nope, April Fool's Day is the joking holiday.)
- Disconnection In A Connected World in
A recent "New York Times" article shed light on a very interesting comparison: conversation versus connecting. Often we hear about and/or have discussions about contacting versus connecting, but this one feels new. Since when has conversation been considered different from connecting?
- Time For A Global Warming Up To Millennials in
USA Today recently shed light on a study published by the American Psychological Association that analyzed two surveys, University of Michigan's Monitoring the Future and UCLA's American Freshman, both of which position Millennials as more focused on ourselves than anything else. While there is some truth to this, many of our moms told us the "S" on the tag in the back of our shirts is for Special versus Small; perhaps the cultural shift in young adults requires further review through a different lens.
- Getting Out Of Line To Draw The Right Conclusions in
Historical plans used to include messaging for above-the-line (mass) and below-the-line (not mass) communications. Sometimes, depending on how the person you are speaking with perceives it, even through-the-line (gasp, what, both!?). Now, it's just about the line ... period. Do you have a line of communication with your audience? How are you using it, and what story does it tell?
- The State Of Our Unions in
As Millennials are set to be the next leaders of our nation (some already are, based on whom you speak to), it seems only fitting that we take a closer look at how Millennials are leading.
- Investing In The Future in
In the beginning of the year, many of their approaches to connecting with Millennials were similar to the way some American tourists go to foreign countries and speak English to the locals, not understanding why they cannot communicate. However, as the year moved forward, so did their knowledge about Millennials.
- A Note To Brands: Thanks For The Givings, Everyday in
Millennials are hard to please, with consumption patterns as predictable as the mental state of the woman in the holiday Target ads (off the treadmill but in her red leisure suit) must have been on the day of the Target Missoni launch. We want what we want, when we want it... our way. And if there is even the slightest possibility someone or something may thwart our efforts, lock your doors and hide your children. Because, as many of our parents taught us, we will find a way to make it happen (because we are that talented). Note: this really applies to everything including food, movies, deals, music, access to people, etc.
- A Notion Divided in
When many of us were living at home, before college, we dreamt of getting out of the suburbs and into the city. A lot of us made it to the city and planted new roots, while others were soon abruptly uprooted and forced to move back to the suburbs. Now, some of us are dreaming about willingly going back to the suburbs, but cannot leave the city. Depending on where we are at this point in our lives, due to the economic regression (yes, regression), the notion of the Millennial dream is now divided between suburb and city.
- Getting The Second Date in
Take this quiz to find out if you have the know-how to turn first dates into something more with Millennials.
- How To Make The Lists in
While Beloit's Annual College Mindset List may be "... designed more for aging faculty than the kids themselves, a reminder that the cultural markers of Boomers and Gen Xers will make no sense to the kids they are teaching," it highlights an interesting challenge relevant to all brands at any time -- remain culturally relevant over time.