Articles by Carl All articles by Carl
- OTT Is More Than Just An Acronym in
Television News Daily on
08/20/2018
There is an entire industry springing up to support new content delivery technologies - particularly OTT (over-the-top). While digital media companies may have stepped out in a big way at Cannes, the undercurrent running outside the festival was all about how the TV ecosystem is changing.
Comments by Carl All comments by Carl
- Facebook Reports Best Ad Quarter In Two Years, Says Apple Now Among Its 'Biggest Competitors'
by
Joe Mandese
(MediaDailyNews on
01/28/2021)
Hi, Joe -- Is the chart from BMO Capital Markets backwards? From the FB earnings call for Q3: "In Q3, the total number of ad impressions served across our services increased 35% and the average price per ad decreased 9%." You say the opposite in your article above "Despite a 9% decrease in the supply of its advertising impressions, Facebook delivered its best ad revenue quarter in more than two years, thanks to strong demand from premium advertisers and a surge in its average ad prices (+35%)"From the FB Q4 earnings call this week: "In Q4, the total number of ad impressions served across our services increased 25% and the average price per ad increased 5%." The BMO Capital Markets graph shows this the other way around.
- Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten
by
Larissa Faw
(MAD on
11/19/2018)
I'm a bit confused. At the top of the article it says"Two-thirds of all money spent on advertising in digital media in 2019 (65%) will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion programmatically next year --"By the bottom of the article the % has grown to 83% but the dollars have dropped"The U.S. is also the market that has most embraced programmatic advertising -- trading 83% of all digital media programmatically in 2019, worth $49.1 billion, "How do you reconcile these seemingly contradictory statements?
- Startup Pays Consumers To Look At Ads, Finds Supply Outstrips Demand
by
Joe Mandese
(RTBlog on
09/24/2018)
Joe -- I think you got the headline backwards. Susan says“Right now, we’re still challenged to bring five to 10 [engagements] to our audience each week,” she explains, adding: “They’re saying they want 70 to 80.”So demand is outstripping supply -- not vice versa
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