Carl SpauldingMember since April 2012Contact Carl
- SVP Nielsen Catalina Solutions
- New York New York
- 10016 USA
Articles by Carl All articles by Carl
- OTT Is More Than Just An Acronym in
Television News Daily on
There is an entire industry springing up to support new content delivery technologies - particularly OTT (over-the-top). While digital media companies may have stepped out in a big way at Cannes, the undercurrent running outside the festival was all about how the TV ecosystem is changing.
Comments by Carl All comments by Carl
- Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten
I'm a bit confused. At the top of the article it says"Two-thirds of all money spent on advertising in digital media in 2019 (65%) will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion programmatically next year --"By the bottom of the article the % has grown to 83% but the dollars have dropped"The U.S. is also the market that has most embraced programmatic advertising -- trading 83% of all digital media programmatically in 2019, worth $49.1 billion, "How do you reconcile these seemingly contradictory statements?
- Startup Pays Consumers To Look At Ads, Finds Supply Outstrips Demand
Joe -- I think you got the headline backwards. Susan says“Right now, we’re still challenged to bring five to 10 [engagements] to our audience each week,” she explains, adding: “They’re saying they want 70 to 80.”So demand is outstripping supply -- not vice versa