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Carl Spaulding

Member since April 2012Contact Carl

  • SVP Nielsen Catalina Solutions
  • New York New York
  • 10016 USA

Articles by Carl All articles by Carl

  • OTT Is More Than Just An Acronym in Television News Daily on 08/20/2018

    There is an entire industry springing up to support new content delivery technologies - particularly OTT (over-the-top). While digital media companies may have stepped out in a big way at Cannes, the undercurrent running outside the festival was all about how the TV ecosystem is changing.

Comments by Carl All comments by Carl

  • Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten by Larissa Faw (MAD on 11/19/2018)

    I'm a bit confused.  At the top of the article it says"Two-thirds of all money spent on advertising in digital media in 2019 (65%) will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion programmatically next year --"By the bottom of the article the % has grown to 83% but the dollars have dropped"The U.S. is also the market that has most embraced programmatic advertising -- trading 83% of all digital media programmatically in 2019, worth $49.1 billion, "How do you reconcile these seemingly contradictory statements?

  • Startup Pays Consumers To Look At Ads, Finds Supply Outstrips Demand by Joe Mandese (RTBlog on 09/24/2018)

    Joe -- I think you got the headline backwards.  Susan says“Right now, we’re still challenged to bring five to 10 [engagements] to our audience each week,” she explains, adding: “They’re saying they want 70 to 80.”So demand is outstripping supply -- not vice versa

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