Search by name, company, title, location, etc.

Rick Ducey

Member since June 2011Contact Rick

Rick leads BIA Advisory Services’s strategy consulting practice and serves as an adviser to an affiliated investment banking group BIA Capital Strategies. Rick works with media, adtech and martech companies to see and evaluate opportunities and strategies in the market to achieve corporate goals. He helps client with strategic planning, developing partnership strategies, product planning, and achieving revenue growth and diversification. He helps marketers including brands and agencies with effective planning and use of digital media platforms. He also works on investment banking projects assisting buy-side and sell-side clients.

Articles by Rick All articles by Rick

Comments by Rick All comments by Rick

  • When It Comes To Attribution, It Feels Like TV Is Selling Last Year's Model by Joe Mandese (Video Insider on 06/11/2019)

    Joe, as always very insightful and well-timed article. BIA's excited to be part of this attribution initiative with the (shhhhhh!) Secret Society and appreciate your continuing converage. You raise some good points, as of course Russ does as well. We have the opportunity recently to do some research for TVB on attribution and some highlights of our work are shared here: https://www.tvb.org/DetailsPage/tabid/1569/ArticleID/6455/Attribution-is-Coming-to-Local-TV-Highlights-from-BIA%E2%80%99s-Study-for-TVB.aspx. Hope your readers find this useful.Thanks!Rick

  • Data's Vital Role In Programmatic TV by Brad Smith (Real-Time Daily on 04/12/2016)

    Brad, really informative piece, thanks. For those who'd like to get more information on some of these topics, our free white paper gets into a lot of what Brad addresses. See http://www.biakelsey.com/Data-Driven-Audience-Planning-and-the-Local-Market-Advantage.asp. 

  • Local Market Insights Hold Valuable Keys To Develop Better Ad Spend Return by Maribeth Papuga (MediaDailyNews on 06/25/2015)

    Maribeth, we love your line of thinking and analysis. Thank you! We're so pleased to have you join the BIA/Kelsey team as our Executive-In-Residence and look forward to working on the ideas and recommendations you've shared here.Rick Ducey,  Managing Director, BIA/Kelsey

  • Ads On Cups & Cutlery Next Big Winners In Meeker's 'Time Spent' Analysis by Dave Morgan (Online Spin on 07/03/2014)

    Dave, exactly. You nailed it.

  • YP CMO Checchi Shares Local Mobile Plans For 2014 by Laurie Sullivan (Search & Performance Marketing Daily on 01/23/2014)

    Great to see YP add someone of Allison's calibre to the team. Love the vision she outlines here. Congrats both to Allison for joining YP and to YP for getting her on the team. Will look for interesting things from YP in 2014.

  • Media, Entertainment Stocks Soar In 2013 by Wayne Friedman (MediaDailyNews on 12/30/2013)

    As a point of comparison at the local market level, we track the value of media companies as a group that are active in local markets. The news also is good in local media.. In the first three quarters of 2013, the S&P 500 index increased by 15.6 percent, while BIA/Kelsey’s comprehensive Local Media market capitalization index, which includes more than 55 local media companies, rose by 64.9 percent. Broadcast television was on top with the highest growth in the index. For more information, see: http://www.biakelsey.com/Company/Press-Releases/131219-BIAKelseys-Local-Media-Index-Shows-Television-Stocks-Exceeding-S-and-P-500-in-2013.asp. Thanks, Wayne!

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.