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Janel Laravie is founder and CEO of Chacka Marketing, a digital media agency serving national and global brands.
Affiliates and click arbitrage can cause trouble. While some problematic behaviors did not exist for years, we have automation to thank for their return.
Wow, this truly is your best comparison list yet! Looking forward to reading more!
I can't say I am surprised to see Kenshoo at the top. Kenshoo takes being best in class very seriously. We continuously evaluate search and social technology platforms and we agree with Forrester...Kenshoo is definitely the "sole leader". (As a quick side note, their customer support ROCKS too!)
David, your writing here will be missed. Looking forward to your 'other endeavors'!
We need a video link to a live performance of this one.
@Rob I hope you are writing about it!@Christine "Google has never shown irresponsibility to its advertisers with its testing"....Seriously, first thing that comes to mind is expanded broad match, it's terrible! It took like 2 years for them to come out with modified broad as a control mechanism. @Suzanne Tru Dat on the mix, but long live the CPC! ;)
Oh, how you make me laugh! Love this and sooooo looking forward to your book in less than a month!
I really enjoyed reading this post. A terrific interpretation and recommendation to kick off the New Year!
Thank you for all of the terrific feedback and best wishes!
Very well stated! Loved this article!
you are all correct! thanks for reading and thanks for playing!
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.