Debbie Reichig

Articles by Debbie All articles by Debbie

• How To Make Linear TV More Valuable, Not Less in Television News Daily on 08/11/2020
  

  As media transitions away from a human labor force selling mass audiences to machine-based selling, why do we still have a fairly traditional upfront? Even with the lowest ratings we have ever seen, linear TV is still an important component of a media buy. What we may see is the convergence of linear TV with ad-supported streaming services such as Tubi and Pluto. However, it will be a few more years before we see AVOD surpass linear in viewership.

• Bad Economy Could Be Good For Big Media (And Marketers)  in MediaDailyNews on 02/05/2009
  

  The trick in a down economy is not just to survive, but to position your company to thrive when better times arrive. Progressive companies should evolve their organizations to run more efficiently now. That way, they will be optimally positioned for the inevitable economic rebound.

Comments by Debbie All comments by Debbie

• How To Make Linear TV More Valuable, Not Less by Debbie Reichig (Television News Daily on 08/11/2020)
  

  Ed, part of my point was exactly that both sides should invest in research that would help sales evolve away from "bulk, low CPM, tonnage deals" - precisely because it would be financially beneficial for both sides.  Additionally,  there are things the sell side can do, such as experiment to a much greater degree than we have to date, with the clock and the concept of pods.  This would slow the drift of viewers to other forms of distribution and also benefit buyers and sellers.  I don't think we are far apart in our goals, happy to chat further about structure and execution off-line.  

• How To Make Linear TV More Valuable, Not Less by Debbie Reichig (Television News Daily on 08/11/2020)
  

  Ed, I wrote this specifically to get CMOs in a room with media to work this out with an actionable plan, because as I mentioned, it would be in the best interest of both sides.  They seem to keep talking but not really acting.  I agree that CMOs are a part of the problem.  In my dicussions with CMOs over the years, they mostly say all the right things but the message never trickles down to the people running the day-to-day tasks.  Additionally, many buyers are still compensated for low cpms and not for meeting KPIs.   There are some workable solutions - we just have to find those that care enough to commit toagreeing on a plan and then taking action.   

• CIMM Launches Best Practices Study On Combining Smart TV, STB Data by Karlene Lukovitz (Advanced TV Insider on 05/01/2020)
  

  Yes, there is an important distinction between tuning and viewing, as I am confident the key players involved in this study are all aware.  This is likely why the initial phases of this project are based on interviews to obtain a more granular understanding of what types of data are available and what types are needed.   It is a worthy and complex issue that will likely require at least a few additional phases.  

• Obit: Pioneering Media Researcher Gale Metzger, Dead At 83 by Joe Mandese (MediaDailyNews on 03/17/2020)
  

  I always had the utmost respect for Gale and his willingness to experiment, lead and set high standards for research and for life.  

• Time Spent Watching Online Video Expanding To 100 Minutes Daily, Ad Budgets Set To Follow by Joe Mandese (MediaDailyNews on 09/16/2019)
  

  Ed,Thank you for always asking elucidating questions!  They always add the right perspective to the article.  Best,Debbie

• Time Spent Watching Online Video Expanding To 100 Minutes Daily, Ad Budgets Set To Follow by Joe Mandese (MediaDailyNews on 09/16/2019)
  

  Ed,Thank you for always asking elucidating questions!  They always add the right perspective to the article.  Best,Debbie

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