by Erik Oster on Apr 19, 4:03 PM
Brand director Jeany Mui on the "cultural trendspotting" that led to BIC's positioning its EZ Reach Lighters as "the perfect celebratory accessory" for 4/20.
by Erik Oster on Apr 12, 2:37 PM
Olipop partnered with a local artist on a mural representing the city through landmarks and its celebrated hot dogs to create a "crave-worthy art piece."
by Erik Oster on Apr 5, 2:04 PM
The effort attempts to broaden the 130-year-old company's appeal, as it also expands its reach with new products - including its first frozen food entry.
by Erik Oster on Mar 29, 4:32 PM
The "Love Is Blind" wine, paired with the hit reality show, is the first such brand partnership for Netflix.
by Erik Oster on Mar 22, 3:53 PM
Functional beverage brand Illicit Elixirs launched last year, with ingredients purported to help in dopamine production.
by Erik Oster on Mar 15, 3:59 PM
The brand's Women's History Month campaign is part of a broader marketing push built around its "Authenticos" brand partnerships.
by Erik Oster on Mar 8, 1:48 PM
Promotion was inspired by one of the top comments the brand gets on social media: "Hire me."
by Erik Oster on Mar 1, 2:02 PM
Creative director Nicole Meyer discusses what goes into designing a brand for the growing category.
by Erik Oster on Feb 23, 4:12 PM
Ads that featured a celebrity in a clever way, like CeraVe's ad starring Michael Cera, were the most-discussed.
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