by Karlene Lukovitz on Jun 28, 3:03 PM
In physical stores, private label product sales increased by $7.9 billion over the last three years, and now represent 17% of CPG sales.
by Karlene Lukovitz on Jun 21, 2:22 PM
CMO Bibie Wu reports a 25% YoY hike in Del Monte's marketing budget among the factors supporting a slew of new, non-canned products.
by Karlene Lukovitz on Jun 11, 1:00 PM
Among his tips: Leverage retailer data to understand your customers and their shopping habits, and adapt products and marketing accordingly.
by Karlene Lukovitz on Jun 4, 3:20 PM
Jeff Harmening is driving results with a stress on consumer marketing, as well as new products, portfolio change, and cross-channel distribution.
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